AOKANG's Operation Mode Evolvement And Informatization To Solve The Bottleneck Of Logistics

　　 AOKANG There have been several changes in the construction of logistics system. Before 1998, AOKANG basically used the marketing mode of "fixed sale". What the headquarters production department produces, marketers sell, what agents sell. This logistics mode plays a more important role in the development of AOKANG, because the headquarters "initiative" is relatively large. But in the process of running this mode, the "information based" and "has the final say" have become the main reason for the disappearance of the information, which has led to the separation from the market demand, especially the increase of inventory and the reduction of profits.

1999 has the final say that AOKANG has two separate production and marketing, and the overall import order system is what the production department produces. It is not the production department that has the final say, but the marketing department has the final say, while the marketing department integrates information according to the market information, the needs of the branch and the order of the agents, and finally forms the demand to make orders to the production department. The implementation of this order system is essentially turning the production department into a OEM (processing manufacturer) of the marketing department, so that AOKANG's order system and customer centered logistics operation mode can be gradually formed.

Many consumers may have such an experience. There are some advertising products on TV. When you are ready to buy, you run around every corner of your city and you can't find them. This is a typical performance of terminal imperfections, and it is also one of the reasons for "no flow" and "hard flow" of logistics.

In this era of "network is king", who has a perfect and sound terminal, whose terminal penetration ability is strong, who can constantly adapt to the needs of consumers, grasp the comprehensive market information, provide the basis for the development of logistics work, so as to seize the initiative in the market changes. In addition to marketing offices in Taiwan, Hongkong and Macao, AOKANG now has its own marketing network in 31 provinces, municipalities and autonomous regions in the country: 106 marketing organizations, more than 2800 chain stores, more than 1000 stores, and an overseas branch in Milan, Italy, and an office in Madrid, Spain. Strong terminal network, AOKANG logistics "flow", "fast flow".

{page_break}

The competition in the modern market is more apparent than who can see it. For some of the best sellers, if you can get ahead of your opponent's weekly shipment and one month's shipment, you'll take the market first. And the ultimate goal of market management is also this. If your product is slower than your opponent, it will backlog. So market Management is, in the final analysis, inventory management.

To this end, AOKANG cooperated with UF, one of China's largest software vendors, set up a national marketing distribution system, equipped computers for each branch office, and linked computers with headquarters computers, enabling all outlets to connect with headquarters, and finally achieving the goal of fast information sharing. The information communication, feedback and processing of headquarters and branch offices, branch offices and terminal outlets are all completed on the computer, forming a fast information response chain, and the sales outlets of each sales branch will be clear at a glance every day.

Inside AOKANG, there is a consensus that corruption is the most terrible information in money corruption, goods corruption and information corruption.

The importance of information can be seen from this. Now, AOKANG headquarters has set up an information department composed of more than 20 people, who is responsible for collecting, analyzing and studying the market information of the whole country, providing the basis for the production, marketing and development of the company. At the same time, each branch and each franchised store is also responsible for information work and docking with headquarters. According to the division of work, information personnel collect information from all branches, offices and front-line of the country every day, collect product information of different seasons and different types in the whole country, and timely feedback to the development department, provide basis for the development work; collect the market terminal information all the year round, and provide the basis for the company's market planning. Headquarters uses morning meetings every day, after screening, analyzing and distributing information, it will be processed by relevant departments and feedback on the results of the day's information processing. The company also conveys information to relevant personnel through daily information collection, weekly information collection, monthly two marketing newsletters, E-MAIL and so on, so as to provide basis for their work. What is worth mentioning is that every day the stores in the country and the shopping malls will send the sales situation to the headquarters through certain channel levels.