Home >

Effective Ways To Promote Sales Of Pregnant And Infant Stores

2013/11/28 9:37:00 11

??? 日本語 Fran?ais English 中文

> a href= "http://www.91se91.com/news/index_s.asp" > pregnancy baby /a > store management, including shop location, product selection, display management, promotion management, team building and other aspects; promotion management is a very important management item.

the ultimate goal of store operation is the continuous improvement of profitability. Effective ways include two aspects: one is to increase the turnover of stores, and the two is to enhance the gross profit.

to increase the sales volume of stores, we should start from the following aspects: the volume of passenger flow in the business circle (the need to pay attention when choosing shops), the rate of entering shops, the turnover rate, the unit price of customers, the rate of repeat purchase and the rate of introduction. As a means to enhance the turnover of stores, promotion should focus on the above indicators.

(single store sales promotion formula: sales volume = passenger flow * turnover rate * customer price = business circle customer flow * enter rate * customer price * repeat purchase rate * conversion rate).

to enhance the gross profit margin of store operation, we should pay attention to two major management indicators, item management and category management.

focus on item management is to effectively improve the sales share of star products in the store, resolutely eliminate thin dog products, and turn the problem of gross profit and low market share into star products by means of promotion.

focusing on category management is to focus on the location and effectiveness of the store, effectively integrate the store resources, pay attention to the commodity mix, and maximize the competitiveness of the stores.

The key point of the promotion management of pregnancy baby store is to promote the effective combination of promotion strategies around the increase of store turnover and gross profit.

at the same time, the implementation of the sales promotion activities of the pregnant baby shop must be based on the consumption characteristics of the consumer groups and meet the consumer demand.

by analyzing the best selling products and best-selling products of pregnant baby shop, we can find that there are several consumption characteristics of < a href= "http://www.91se91.com" > consumer < /a >:

1, follow the crowd psychology: what others buy, I buy anything, the more popular products sell better.

So there are many regional bestsellers in the shop.

2, love is cheap: do not buy cheap, but take advantage of it.

Low prices of products are not necessarily able to sell quickly, but on the other hand, low price products will be discounted and gifts are easy to sell.

3, vanity is strong: the best selling products are packed beautifully, and the more high-end products are sold, the quicker they are.

4, not bad money: consumption level does not match with its consumption ability, consumption is not bad for children, and even a lot of low income consumer groups are higher than those of high consumption groups.

, so the promotion management of pregnant baby shop can follow the following strategies:

1, promotion strategy aimed at increasing passenger flow: /p >

for example, during the season, children can be promoted to do "children's clothing" promotion. Holidays can be done as a "promotion and courtesy" promotion campaign, aiming at individual items and categories to do "spike" promotion, because this can attract more consumers to participate and increase store popularity.

two, promotion strategy aimed at improving the unit price of customers:

for example, the promotion of "integral exchange" and cumulative sales such as "buy gift" and "lucky draw".

three, promotion strategy aimed at enhancing consumer stickiness:

/strong > for example, the promotion of empty packaging conversion, sales points, shopping coupons return, pre ritual and other promotional activities.

four, promotion strategy aimed at enhancing store brand influence:

for example, member day promotion, shop promotion, baby show, pregnancy show and other promotional activities, as well as the public welfare activities such as mother class, pregnancy baby class, baby crawling and so on, which aim at serving the majority of consumer groups, can effectively enhance the influence of the store and interact with consumers.

five, promotion strategy aimed at new customer development:

"P >" for example, "shopping voucher" send, "enter the shop", free service day / Project (baby swimming, bathing, bathing, haircut) and other projects.

six, promotion strategy focusing on promotion of key items:

for example, aiming at new product's trial feedback promotion, aiming at buying and selling promotion of high margin products, aiming at special products and discount promotions of circulation products.

at the same time, the "a href=" http://www.91se91.com/news/index_f.asp "promotion" /a "activities of pregnant baby shop must pay attention to avoid simple discount and promotional gifts, especially to avoid simple discounts and buy gifts for new products; because when consumers fail to form a brand or product price and value orientation, a simple purchase and discount can only reduce the value and grade of products, but will not promote sales promotion.

in addition, the management of promotional activities is not the implementation and launch of a single promotional event. We should pay attention to the effective combination of promotional strategies and the continuity of promotional activities.