The Price Of Fur Has Risen Sharply, Up 10% This Year.

< p > with the approaching of winter footsteps, day by day temperatures are heating up fur sales.

Reporters visited Shanghai department store and found that some of the new light and bright colors of fur brands were popular among young customers this year.

In terms of price, this year increased by at least 10% compared with last year.

With the rise of the electricity supplier, the fur that has always been on the top is also greatly increased because of the high quality and low price of network sales.

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< p > < strong > < a > href= > http://www.91se91.com/ > > market price < /a > difference > /strong > /p >

< p > yesterday, in a shopping mall in Pudong, the reporter saw that the fur coats of several ladies' brand counters were placed in a prominent position. The short fur coats were priced at more than 68000 yuan, while the long ones were at least 100 thousand yuan.

"As the temperature turns low, fur has recently entered the selling season. Young customers are paying attention to fashion and fashion. This year's new light color is more popular, while middle-aged customers pay more attention to the warmth of fur material."

A salesperson told a reporter that in the Shanghai market, short fur and winter clothing with fur elements such as cuffs and trimming were relatively better.

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< p > "fur winter clothing has increased by 10%-15% in recent years, and this year is no exception."

Another department store brand salesperson picked up a fur coat to tell reporters that last year almost the price of the style was around 24000 yuan, and this year it sold to 26000 yuan.

According to its introduction, because the quality of domestic fur is not as good as that of foreign countries, and the quantity is relatively small, the manufacturers will send special people to the fur auction abroad to increase the cost, and the price of raw materials is rising every year, and eventually the price of clothing will rise naturally.

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P > the reporter noticed that, in addition to the whole fur coat, many brands of winter clothing have added more or less fur elements. From the price point of view, the same short winter clothes, the fur cuffs and necklines are two thousand or three thousand yuan more expensive than those without fur, and the long money is more than 5000-10000 yuan.

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< p > from the perspective of the whole market, the prices of fur as high-grade commodities vary widely: there are more than 100 thousand yuan of fur in shopping malls and stores, while those in some markets and online stores are less than 1000 yuan.

According to the insiders, fur products are classified more. The source and type of fur basically determine the price of fur products. The price difference between imported and domestic products is about 30%, and the price gap is further widened by the influence of origin, brand and style.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_q.asp > > online sales > /a > increase obviously < /strong > /p >

< p > leather has always been a high-end, atmosphere and top grade. However, with the expansion of the ranks of network sales in recent years, the fur that has always been on the high side has gradually taken the "people to people" route after the encounter of e-commerce.

In particular, this year's "double eleven", many of the fur business is in the form of brand in Tmall, the line merchants to participate in group buying, because the price is far lower than the physical store, the same day sales are popular.

With the pace of winter approaching, fur online sales also ushered in a boom.

The reporter searched the Taobao index with "fur" as the key word. The search index of fur for the past thirty days increased by 61.9%, up 30.9% compared with the same period last year.

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< p > reporter learned from a "eleven double" fur sales shop owner, who has learned that in recent years, the sales of fur in the network channel have gradually increased. Besides the cheap price of leather sold on the Internet, the convenience of network pactions and the trust of consumers to the electricity supplier also play a role in pushing waves.

"The advantage of Internet sales lies in locating fur from high-end consumption to mass consumption. In general, the price of new fur is about one thousand or two thousand yuan in online stores, mainly to meet the needs of ordinary and mass consumers for fur."

The person in charge told reporters that because the electricity supplier itself is the most close to the people, through the Internet, consumers can more easily, conveniently and quickly browse the latest and most popular fur styles. This also avoids the past consumers' fear of fur a href= "http:// www.91se91.com/" target= "_blank" > "clothing" /a "high price, and avoids the shopping mall fur counters, and draws the distance between fur and mass consumer groups.

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< p > "although the development of leather electric business is good, at the present stage, the traditional sales channel will still occupy the mainstream position."

Cao Lei, director of the China e-Business Research Center, believes that most of the sales and brand image of leather production enterprises are still dominated by traditional channels.

The e-commerce channel itself has some limitations, for example, fur and leather products can not be experienced online.

However, the characteristics of geographical threshold and seeking more than supply directly result in the weak brand reality of fur enterprises under the online industry. Online brand making is the opportunity of "a href=" http://www.91se91.com/news/index_s.asp "fur business" /a ".

"In the long run, leather and fur enterprises will take the road of e-commerce, which will be a trend of development."

He said.

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