Lining Hopes That C2B Has Not Changed Qualitatively.

< p > < strong > the inventory of electric power suppliers < /strong > < /p >
< p > the number of double eleven that has just passed this year, despite the record breaking sales of 35 billion, how many businesses have been prepared ahead of time but not ready to sell in time to cry without tears? < /p >
< p > there is internal news that Xiao 2 has requested that the main seller of this year's double eleven membership will have 60 billion of the inventory. In fact, "double 11" sold 35 billion, which means that there is still 25 billion stock, which is only a business activity. 25 billion digestion is a big problem. Originally, we feel that the stock rate of traditional business is very high, electricity providers can effectively reduce these problems. But is it really lowering now? < /p >
< p > in fact, for traditional manufacturing enterprises, the most troublesome problem is the inventory problem. Domestic a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry magnate Lining and Metersbonwe have all been "stock" two words on the verge of death. < /p >
< p > according to relevant information, by the end of June 2012, Li Ning Co had a stock of up to 1 billion 138 million yuan. From the accounts receivable, the inventory in the dealer chain was up to 2 billion 500 million yuan, and two items added up to 3 billion 638 million yuan, almost unchanged from the same period income of 3 billion 830 million yuan. And in 2011, Metersbonwe's inventory was up to 2 billion 560 million. In 2012, it was suspected of false digestion of 800 million stocks and was hit by public opinion. < /p >
< p > huge inventory is the sword of Damour and Chris hanging on the head of manufacturing enterprises. It is precisely because of this, after the B2C e-commerce boom, manufacturers have turned to the Internet channel, hoping to digest inventory through the electricity supplier. < /p >
< p > then, the reality is cruel, and online shopping groups are becoming more rational. Although the electricity supplier has changed the mode of sales, it has omitted many intermediate links, but it can not effectively solve the inventory problem. < /p >
< p >, will C2B be a good prescription? < /p >
< p > < strong > C2B, the real Internet thinking business provider < /strong > /p >
The malicious competition of < p > B2C on traffic has made a href= "http://sjfzxm.com/news/index_s.asp" > business < /a > reach the unbearable weight on user acquisition cost. How to make use of the change of thinking in the Internet to customize the products of users' needs from users, thus forming the uniqueness and specificity of brand and avoiding vicious price competition, is a problem that every business person in the Internet era needs to think about. < /p >
< p > and the essence of the C2B mode is that there is consumer demand first, and then there is enterprise production and production according to demand. The core characteristic of C2B mode is customization and individuation. < /p >
< p > consumer oriented, sales through the network to achieve, pay attention to user experience, light company mode, these characteristics of C2B is the thinking mode of the Internet. < /p >
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< p > compared with the traditional B2C mode, all the links are driven by manufacturers. The core difference of C2B lies in the fact that consumers are driven by the demand of consumers, and the wave type and forced transmission are carried out on the commercial chain, thus forming a new business mode. < /p >
< p > under the C2B business mode, the supply chain of the entire manufacturing industry must also be transformed because of C2B. In the future, it may be very difficult to have millions of orders, and more orders are cut into small batch orders, which are centered around different circles. Flexible manufacturing will be popular. Within three to five years, it is conceivable that the era of personalized manufacturing will finally come. < /p >
< p > but C2B looks beautiful, but it is hard to really achieve it. As the forerunner of the domestic C2B customized electricity supplier, the Cartan CEO Fang Qin has a personal experience. < /p >
< p > Cartan network as the pioneer of C2B mode, in the early 2006, the location and idea was to seek differentiation, and make the C mode of e-commerce mode. However, at that time, the maturity of personalized customized product market was relatively low, and the business of manufacturing enterprises was booming. Even small and medium-sized manufacturing industries were mostly export-oriented, and were not interested in small orders of customized and personalized production. < /p >
At the beginning of the establishment of the Cartan network, P has visited many manufacturing enterprises to provide customized products for < a href= "http://sjfzxm.com/news/index_s.asp" > consumer < /a > without exception. Under all circumstances, Cartan can only set up its own factory to solve the problem of product manufacturing. < /p >
< p > < strong > the change brought about by the financial crisis < /strong > /p >
< p > turnaround is accompanied by crisis. In 2008, the financial turmoil swept the globe and brought a fatal blow to China's export manufacturing industry. Orders have been reduced or even gone, and the export oriented manufacturing industry is having a hard time. < /p >
< p > precisely at this time, the Cartan CEO Fang Qin saw a turning point and went to talk with suppliers about cooperation. < /p >
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< p > Fang Qin recalls that she first found a supplier in Yiwu, mainly before foreign trade. "They have their crisis. We have our needs. In any case, they think we are still reliable, though they are not big enough, but they will not work. < /p >
< p > in the early stage of cooperation, the manufacturing enterprise in Yiwu really lost three months, because the quantity of customized products is not big enough. But with the increasing popularity of the Internet, the business is getting better and better. The boss of this business has changed his mind and started to use Cartan net as an experimental field for domestic sale. < /p >
< p > "cooperation with Cardan" has two meanings. One is to try to personalize customization, and the other is to make small customization. This is a new way. The second meaning is that we are doing online retail. It is very intuitive that we can experiment with new products. Is it popular with consumers? If they are welcome, they can do sales in domestic domestic trade channels. For the boss of Yiwu's enterprise, cooperation with Cardan network can be regarded as a successful case of foreign trade small and medium-sized manufacturing enterprises in the transformation of domestic trade. < /p >
After P, there are more and more manufacturing enterprises cooperating with Cardan network. For fragile products such as cups, the distance between the office and the Cartan net is generally not more than 300 meters, which facilitates the exchange and control of the process. After deep integration with the processors, Cartan has already achieved 70% of its personal products within 24 hours. < /p >
< p > nowadays, not only does it take a bright road in the increasingly competitive electricity supplier battlefield, it also helps countless small and medium-sized manufacturing enterprises affected by the financial crisis successfully enter the second spring. < /p >
< p > "personalized era, the scale of large enterprises is a disadvantage rather than an advantage." Fang Qin is very optimistic about the future of C2B mode. The Internet has been changing our life and changing all fields that are closely related to our life. Almost all traditional enterprises, especially consumer goods enterprises, are facing this great opportunity: breaking the monopoly of channels and brands by big companies through the C2B mode, that is, the customization mode of "customization + electricity supplier". < /p >