The Speed Of Fashion

< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > designer < /a > anxiety, brand anxiety, company executives are more anxious, the fashion industry is coerced into the high-speed running machine, no one can stop to sort out the train of thought, like a stop, will be completely thrown off.

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In the summer, when it was in China, there was a chance to visit one of the most famous Underwear Companies in the country. When they chatted, they heard that their design cycle was only two seasons a year. In spring and autumn, they could not help but be surprised! < /p > p

< p > in the United States, only children's wear and men's wear are so easy. The rest of the accessories have four design seasons every year.

Underwear and women's ready-made clothes in the mass market used to be the six quarter, that is, the six weeks of "market week" - spring, summer, autumn and winter, plus the "holiday season" and "return to school season", which only cancelled the homing season seven or eight years ago and became the five season.

The design of Brand Company in Europe and the United States is even bigger. At least every year, there are two big show shows in the spring and Autumn period. If you add two advanced custom shows, there will be four games. Plus the men's show is the six. Now there is another resort show and a prefall show (Ji Xiu show).

If you want to add promotional show in Asia, Brazil, Dubai or Moscow, this figure can be pushed to ten.

That is to say, in the summer holidays and the holiday season, these fashion companies have to show up every month! < /p >

< p > Wilde defines "a href=" http://www.91se91.com/news/index_h.asp "fashion" /a "in" the philosophy of clothing ":" fashion is just an ugly form, which is really intolerable, so we have to change every six months. "

However, the speed of fashion that he satirize for six months is out of date today, and it is not known whether fashion is more intolerable. In short, this speed has been reduced to six weeks, or even six days.

Therefore, seeing that domestic counterparts still have the ease of nineteenth Century, I have raised the question of "how long is the season of the fashion industry based on what it is?" < /p >

< p > in the United States, the mass market fashion company always has the tradition of "market week" (market week), that is to arrange a week in each design season, so that buyers from all over the country can gather in the agreed time to meet the seller in the agreed time, see samples in their showrooms, and place orders.

Like fashion week's meaning for fashion houses, market week is the most important day for the fashion industry.

On every market week, the fashion company will display the monthly design draft or design samples according to the "deliver date", usually a brand shows six to eight groups on average.

Behind these eight groups, it is likely that the designer's twelve to sixteen group of design manuscripts, if each group has four to six styles (the highest is also eight), then the average quarter is about seventy.

In one year, even if the design is based on four design seasons, a brand designer will provide nearly three hundred designs a year.

Fashion design is not a machine assembly line operation, even if it is prolific like Picasso, it can not be produced continuously.

How did designers with only a little talent do it? < /p >

< p > can not be done, so < a href= "http://www.91se91.com/news/index_c.asp" > Fashion > /a > industry, little wisdom is not surprising.

Of course, the first step is that designers can not guarantee the time to accumulate design experience and design accomplishment. If they want to complete their work, they will be reduced to a design machine that will be more plagiarized or more useful.

Alber Elbaz, a designer at Lanvin, recently complained after his fashion show that in the past, he could still find time to explore several tours, stroll around various galleries, and find inspiration for fashion shows. Albert Elbaz,

But now, because of the doubling of the design series, he has no time to travel in any other way besides travelling.

It is easy to imagine how high fashion can be designed to draw inspiration from popular fashion.

In fashion companies, designers always have the most frequently changed positions, and their logic behind them.

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< p > these are the practices that continue the traditional fashion industry. They still pay attention to at least half a year's production cycle and pay attention to monthly delivery. That is to say, the producers still have half a year's production time after receiving orders. The rhythm seen by consumers in traditional department stores or clothing stores is still on the monthly new colors, and the new styles are on the shelves every quarter.

A series of season's main lines of praise that fashion magazines praise can last at least six to eight weeks on shelves, and those products that are not sold can hang on for a long time on the shelves of price cuts before they disappear.

However, we know that in recent years, this kind of speed more than twice faster than nineteenth Century has also been less fashionable. It is threatened by a faster so-called "fast fashion". Its representatives are Zara, Forever 21, H&M and other clothing chain stores.

They have successfully reduced the time from design draft to store entry to two weeks. That is to say, the Dion Lee you saw today in fashion week can be seen in H&M after fifteen days, but the material is ten times cheaper and the price is twenty times cheaper.

So who is welcoming this fashion speed? We like to say that the market decides everything.

But who decides the "a href=" http://www.91se91.com/news/index_s.asp "market < /a >? < /p >

In P, 2002, when I worked in a Jewish company, I met a female executive who came back to work after three years of maternity leave.

She said she had asked headhunters, three years is the limit, if three years do not come back to work, I am afraid it will never come back.

Now, at the speed of general anxiety, let alone three years, three months may be very difficult to come back.

Designer anxiety, brand anxiety, company executives are more anxious, and the fashion industry is being coerced into high-speed running machines. No one can stop to sort out the train of thought. If it stops, it will be thrown away.

Several of my designer friends who want to quit and stop for a while have gone through a rather bloody struggle, but in the end they can't stop.

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< p > who needs such a fast pace? Is it not enough for new products to be on shelves every month? Before answering this question, we might as well open our wardrobe to see if there is anything you can't remember after you buy it. < /p >

Faster than p is not necessarily a bad thing.

When fashion is too fast, what is fashionable may not be clear.

Anyway, if we can't catch up, there will always be people who simply don't catch up. A new speed may soon appear again.

When Wilde said that, Tolstoy also said, "why do we have a new fashion every day?" < /p >