Financial Reporting Should Be Based On Facts, Building Credibility And Heavy Responsibilities.

< p > it is a headache for entrepreneurs to protect "a href=" http://www.91se91.com/news/index_c.asp "> commercial reputation" /a ". Over the years, journalists have sold advertisements in a disguised way of blackmail. If they fail, they will retaliate by blackmail and blackmail. The mindset of "money free and disaster free" held by ordinary companies will also encourage this unhealthy trend. On the other hand, the business community also drives journalists to write soft articles, knows and does not report, helps cover up, so as to help journalists use their relationship with the portal website as a fire brigade to delete posts and so on. Despite the fact that it is quite polite, in the eyes of entrepreneurs, < a href= "http://www.91se91.com/news/index_f.asp > > reporter < /a > is a group of rascals who are" white, white and white. " There are different responses to the new bulletin. Many people think that journalists are shameless and should be straighten out. But in my opinion, those who think the media is the object of condemnation is a fact that they ignore the basic fact: a journalist's article criticizes a company as the responsibility of the media. If the report is wrong, the defendant can be sued by the a href= "http:// fz.sjfzxm.com/" > reputation right < /a >. A self respecting media, like a regular enterprise, needs corresponding legal protection. < /p >
< p > from Chen Chen's confession, what we see is the unscrupulous business competition behind it and the intervention of public power later. In the absence of a clear definition of the crime of "damaging commercial reputation", the Hunan police cross border arrest, ignoring legal proceedings. Chen admitted in the CCTV acceptance of bribes and talked about "being led". What exactly does he refer to? How did he pass his papers in the editorial department? Usually, a newspaper must show the views of both sides. Why should the editorial department connive at the one-sided reports? These show that Chen Jizhe is just a small piece of chess, attached to all kinds of power, and can be sacrificed on the whole chain of interests at any time. A > Chen Yongzhou < /a > was arrested and pleaded guilty. The new president and chief editor were removed from office. It seemed that ZOOMLION had won the game, and the competitors who relied on the media had been silent for a while. However, some people speculate that the incident may develop further. < /p >
< p > > a href= "http://www.91se91.com/news/index_x.asp" > New Express > < /a > the overall failure, to the media once "black" of the enterprise with new hope, trying to sue the media to reverse the case, farmer mountain spring complaint Beijing JINGWAH times is a new example. < /p >
< p > it is shameful for a journalist to rely on his own reporting rights to engage in private profit making. However, shame and offense are two different things. In a condemnation, we seldom find out whether Chen reporter's report is seriously untrue. Whether the journalist's information provided by the source is not verified, can he be a factual fact? How should we define "damage to business reputation"? Is it more important for an enterprise to drive a journalist to attack his opponent's interest chain? Journalists' desire to expand and lose their sense of shame has led to a crisis of confidence in the media. At present, the accusation of the lack of journalists' ethics has reduced public opinion sympathy and deepened the stereotyping of the media. The result of such a campaign is to weaken the media and even lose a mechanism that should be responsible for monitoring the market. < /p >
< p > there was a scandal involving corruption of financial journalists in the US last century. It was a reporter who wrote "hearsay" by a and "Wall Street journal" and "Wall Street journal". It was often used by small shareholders as a basis for stock selection. In the past 1983-1984 years, the securities and Futures Commission found that the stock price of these companies rose first and had traces to follow before they made positive reports on some companies. After investigation, he confessed that he had disclosed to his two stockbrokers the content he wanted to write in a paid way. For this reason, he was sentenced to 18 months. It turned out to be a typical negative teaching material to warn financial media practitioners. At that time, the SFC and the Wall Street journal prosecuted mercenes mercilessly, focusing on maintaining the integrity and integrity of the securities market. The reason why Vance was convicted was that his dereliction of duty had hurt his interests related to the employer, such as a lawyer, an accountant or a supervisor of the bank's credit department, who learned that a merger and acquisition and a stock gain were the same. They owned information belonging to their employers and customers and constituted a theft. The new fast report involves the crime of damaging commercial credit. In the process of legal trial, we expect to see fair and transparent accountability, until all the relevant parties in the power and money transaction have no escape. < /p >
< p > > a > market < /a > development depends on the circulation of information. Since the reform and opening up, the degree of freedom of financial media coverage has always been more relaxed than other news fields, but the erosion of money is also the most serious. Financial journalists have no special access threshold. The new express is a metropolis daily in Guangzhou. Among them, the economic edition has published 18 reports about the ZOOMLION financial report at headquarters in Hunan. With the spread of the Internet, a great force has been rapidly created. Regardless of the quality and quantity of the news media, it can be noticed on the Internet. In order to destroy tens of billions of enterprises with annual income of 500 thousand yuan, the new express reporter can not be regarded as "small evil". < /p >
< p > under such circumstances, enterprises need strategies for self protection. Public relations departments of large foreign companies often identify a number of credible financial media in many media, take the initiative and maintain regular communication channels, borrow the mode of key customer management, and carefully understand the process of information generation, the structure of editorial board, the competence of each department, and the role of gatekeeper. Once the situation of crisis public relations is needed, mobilizing the media with credibility will be able to resist the spread of rumors, and strive for time and deployment. < /p >
< p > the guiding principle of reform and opening up is seeking truth from facts. Financial reports should speak according to facts, and establish credibility and shoulder heavy responsibilities. Self discipline of media people is indeed the first step to rebuild credibility. Objectively speaking, it is necessary to return to facts and speak out less, and get rid of malicious attacks that are black and black. The establishment of modern commercial civilization should be the goal of the joint efforts of enterprises and the media. < /p >