In 2014, China'S Linen Textile Fashion Culture Year Will Bring People Into The "Flax Era".

"P", Tencel and so on will bloom together with flax and make a magnificent appearance. It will continue to cross border integration. Under the impetus of multiple alliances, we will build a circular economy of green flax ecological industry, serve the people's high quality and original happy life, and welcome the arrival of "flax era" together with the 2014 Chinese hemp textile product culture year.

In the second half of 2013, President Xu Jixiang of China's textile industry association delivered a speech on "multi angle efforts to speed up the innovation of linen textile industry".

The key elements of the development of China's Hemp textile industry are expounded strategically, and important planning for the future development of the linen textile industry is also made.

And further calls on the textile enterprises to continuously innovate, promote flax culture, promote flax fashion and expand the market share of domestic demand, so as to meet the arrival of the 2014 China Ma textile fashion culture year.

According to the spirit of "a href=" http://www.91se91.com/news/index_c.asp "linen textile industry < /a > association president Xu's speech, Xinshen group responded quickly and put forward a new strategic plan for the development and innovation of Xinshen flax in 2014, which is" cross border fusion multiple alliances to build a green flax ecological cycle ".

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< p > conform to the development of the times, the progress of science and technology, the fashion innovation, the green flax industry is also undergoing the historical pformation of industrial upgrading, innovation and development.

"Cooperation", "alliance" and "innovation" have become the key factors of China's linen textile industry.

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< p > reporters first learned from Xinshen group that the new Shin flax industry development strategy plan is divided into three parts.

Up to the linen raw materials supply, from linen fabric innovation, to application and promotion, the three major alliances realize the joint interaction between the middle and lower reaches of the Xinshen flax industry, forming a common green flax ecological recycling business development mode, effectively promoting the future linen fashion, promoting the domestic green flax lifestyle, and improving the market share of linen products in the domestic demand market.

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< p > < strong > linen raw material supply upstream alliance < /strong > < /p >

For more than 20 years, Xinshen flax has persisted in adopting the world's top linen raw materials, imported top linen from France, Holland and Belgium as raw materials, and now has strategic cooperation with French Linen suppliers in Normandy to further optimize the structure of linen raw materials industry, and become an important strategic reserve for making high-quality flax fabrics through the continuous stream of top quality flax materials.

At the beginning of the year, he went to Normandy, France. On the one hand, he deeply communicated with the European hemp flax Federation through the China Linen Textile Industry Association. On the other hand, he personally visited the annual supplier of high-quality flax raw materials for Xinshen flax, understood the latest trend of flax raw materials, and strengthened the strategic cooperative relationship, thus laying the foundation for the rapid development of Xinshen flax.

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The New Shing Group will continue to understand the linen raw materials market by exchanging visits with the top linen suppliers in Normandy, P. Meanwhile, we should learn from the experience of European advanced flax culture promotion, the technological innovation advantages of linen textile, and the endless extension of the application field of flax, which will be the inspiration for the development and innovation of the new linen flax in the new development of the flax market in the 2014.

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< p > < strong > linen fabric Innovation -- middle reaches alliance < /strong > < /p >

In her speech, Xu P stressed: to strengthen the "a href=" http://www.91se91.com/news/index_s.asp "linen textile industry < /a > and the friendly and mutually beneficial cooperation of related industries.

In particular, we should pay close attention to the close cooperation between the textile industry, such as fabrics, clothing, cotton spinning, wool spinning, silk, knitting, printing and dyeing, household, decoration, chemical fiber and other brotherly industries, give full play to their respective advantages, vigorously develop the marketable products of the domestic demand market, and do everything possible to improve the market share of domestic demand.

Xinshen flax has gradually merged with different brotherhood industries to form new innovative advantages.

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< p > Xinshen group, based on the cooperative experience of the textile industry for more than 20 years and international brands such as H&M, ZARA and C&A, relies on the strategic cooperation of a large number of top domestic textile and garment universities in Donghua University and Dalian Polytechnic University.

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< p > now, we should integrate the existing superior resources and develop together with the brothers, such as cotton spinning, bamboo fiber, linen spinning, silk and so on.

Take the lead in relying on the location advantages of Zhen Ze and silk enterprises to interact with each other, combine the advantages of flax and silk, learn from each other's strengths, design and develop high-grade silk fabrics together, forming a strategic alliance of new fabrics.

Considerable progress has been made in silk and hemp and other fields. Cotton and linen and Ma Tiansi have also made breakthroughs, increasing year by year, expanding the size and influence of strategic alliances, promoting pformation of achievements and gaining new market opportunities.

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< p > < strong > application promotion of Xinshen flax -- downstream alliance < /strong > < /p >

< p > "linen fabric dreamer" -- the shin Shen group will link up with terminal brand, designer and the whole linen terminal application industry as an important strategic plan for the long-term development of the new Shaxun linen.

Strategic alliances are constantly being made in the field of flax application and influential brand building, and strategic alliances can be achieved through promotion of flax culture, research of flax fashion trends in various fields, and expansion of the share of flax domestic market share.

At the beginning of this year, the wedding dress enterprises in Suzhou reached strategic cooperation with Dalian Industrial University and fashion designer Sun Lin, and released the "2014-2015 spring summer Xinshen flax fashion trend" at China (Dalian) International flax fashion conference.

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Below P, Xinxin flax has formed strategic alliances with many influential brands in the fields of flax home textiles, clothing and decoration.

For example, in recent years, Mr. Chen Wen, the ten largest domestic fashion designer, "Shanghai Chen Wen clothing Creation Studio" went to Xinshen group to investigate and reach the initial intention of cooperation with the new Shen linen terminal alliance.

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< p > reporter also learned from the new Shen linen that the future Shin Shen will start from more areas worthy of exploitation, and integrate more terminal designers in the fields of decoration, handwork, medical treatment and other fields, integrate more terminal brands, spread the flax culture together, and create more flax fashion products, so as to convey the value of flax alliance.

Xinshen group allows linen fabrics to walk into ordinary people's lives in different ways, representing different cultures and styles, and create more happiness under the green, environmental friendly, healthy and comfortable lifestyle.

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< p > with the continuous promotion of < a href= "http://www.91se91.com/news/index_f.asp > > linen culture < /a >, the continuous evolution of green lifestyle, the unremitting efforts of the linen fabric enterprises represented by Xinshen group, forming a strong cohesive force of green flax ecological industry through strategic cooperation and strategic alliances, creating more flax fashion through the alliance, creating greater value of life. In the future green lifestyle, cotton linen, silk hemp, Ma < /p >