The Leisure Home Textile Industry Has Gone Out Of The Valley To Seek Pformation And Go Against The Trend.

< p > weekly review: 1. Industry view: 1. In 1-11 months, China's textile and clothing exports increased 11.8% compared with the same period last year, and the export volume rose slightly by 1.5% in a single month.

The export volume of single month is still at a low year-end, but the overall export situation is relatively stable.

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P > Company tracking: (1) Lu Tai A Foreign Investment Announcement: Lu Tai issued a foreign investment announcement, plan to invest 8 million US dollars in the form of own cash, set up Ru Tai (Kampuchea) Co., Ltd., mainly engaged in the processing and sales of shirts and other commercial activities in line with the national law of Kampuchea.

The scale of production is 3 million shirts per year.

We believe that the establishment of garment processing factories overseas will help reduce labor costs and enhance overall competitiveness.

Meanwhile, the price of long staple cotton has risen from about 28000 yuan in September to 35500 yuan in recent years. The rising price of long staple cotton has made substantial progress for future orders negotiations.

Raise the rating to buy, give 14 times 11 times valuation, target price 12.8 yuan.

(2) the deep report of Huafang shares: the company is a giant of printing and dyeing industry with outstanding technical strength. Its business is divided into three parts: clothing, wax printing and a href= "http://www.91se91.com/news/list.aspx ClassID=101112107108".

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< p > 2012 is the watershed for the development of the company. After clarifying the relationship between stock ownership and dealing with the loss assets, the management team and shareholders have the same interests. In the wake of the strong support of the large shareholders, the incentive measures will also be put in place in the future.

The company is expected to gain a high profit growth on the basis of low base. The internal efficiency can be excavated with great potential. The industrial chain will expand and open up space for development. At present, the market value is only 1 billion 200 million yuan. If the performance inflection point appears, it is worth paying close attention from the investment angle.

(3) Pathfinder research: the company will gradually adjust its organizational structure to the pformation of the division system, and guide us to develop the subdivision of mountaineering, fishing, skiing and photography, and tap the needs of consumers' differentiation.

A href= "http://www.91se91.com/news/list.aspx? ClassID=101112107107" > O2O < /a > the company will strive to form an online and offline operation mechanism.

Pushing agents online, there are already 23 dealers active on-line, from the perspective of expansion speed will maintain steady growth in the future, and at the same time will open a large shop flagship store principle, we expect the company next year, the number of shops in about 200-300.

4. Wordsworth research: the company plans to build a grand strategy of "two gardens and one center". It takes the raw material exchange city as the center, and the park 1: integrates tourism, catering, entertainment, production, wholesale and retail as an industrial park. The 2: of the park takes into account long-term consideration and the government's construction of agricultural sightseeing and amusement parks.

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< p > last week, the textile and garment sector was stronger than the market.

Textile and apparel index rose 0.81% last week, up 1.57% from the Shen Wan A index.

Among them, the textile manufacturing index rose 1.04%, relative to Shen Wan A index rose 1.79%; clothing home textile index rose 0.60%, relative to Shen Wan A index rose 1.35%.

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< p > industry basic data: last week, cotton prices were mixed and chemical fiber prices fell slightly: domestic 328 spot spot fell 0.39% to 19527 yuan / ton, zhengcotton main contract rose 0.6% to 18795 yuan / ton.

PET staple fell 0.3% to 9800 yuan / ton, viscose staple fell 0.8% to 12800 yuan / ton, nylon sliced fell 0.5% to 19500 yuan / ton.

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< p > our view: in the first half of 2014, we are optimistic about the two sub sectors of casual wear and home textiles. The inventory is coming to an end, and the turning point is expected to emerge in the first half of next year.

Recommend < a href= "http://www.91se91.com/news/list.aspx? ClassID=101112107105" > Mei Bang dress < /a >, Luo Lai home textile, Lu Tai A, Semir costumes, fuanna.

(1) Mei Bang clothing: after the departure of inventory burden, we actively pform and innovate, launch new product and store image, actively explore in the electricity supplier and O2O, and pform in the forefront of the industry.

(2) Roley home textiles: channel inventory clearance near the end, is expected to usher in next year's replenishment cycle, the future is expected to gradually promote brand segmentation strategy to rely on LOVO brand to expand the advantages of the electricity supplier market.

(3) Lu Tai A: is the world's largest manufacturer of yarn dyed fabrics, with abundant cash flow and R & D innovation as the driving force for sustainable development.

The rise in cotton prices is good for the company's performance, and overseas expansion is expected to enhance the company's long-term competitiveness.

Semir's inventory problem is gradually resolved. In the future, it plans to build a multi brand operation platform through acquisition and merger, and Semir brand will improve its management capabilities through hard work.

Fuan's direct business accounted for a high growth rate, and "small IKEA" catered to the "big home" pformation.

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