Analysis Of H&M'S Recyclable Fast Fashion Mode

< p > "tons of fabrics are discarded in garbage dumps every year.

But 95% of the fabric and clothing can be reused.

When the fast fashion brand H&M decided to start the project called "old clothes recycling plan", H&M wrote this sentence in the first line of information about the project.

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< p > August 8, 2013, the "H&M old clothes recycling scheme" was launched in all the stores in China, which covered nearly 140 H&M stores in 45 cities nationwide.

H&M announces acceptance of any type, any brand and any fineness of clothing.

Customers can get a 15% off coupon if they submit a bag of clothes.

The recycled clothing will be processed by I:Collect, a partner of H&M.

I:Collect is the largest and most experienced and innovative clothing recycling company in the world.

I:Collect will reprocess the recycled clothing to meet the new purpose.

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< p > when asked why there is a campaign to promote the recycling of unused clothing, a H&M spokesman said he hoped to reduce the negative impact of fashion industry on the environment by reducing the amount of waste clothing.

In a simple sentence, H&M realizes with simple actions.

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< p > it can be said that H&M is the first fashion company to launch the global garment recycling program, which was officially launched in 49 countries around the world in the early spring of 2013.

In March 2013, H&M China took the lead in two stores in Shanghai (Huaihailu Road store and Zhengda square store) to test the "old clothes recycling plan".

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Magnus Olsson, general manager of P greater H&M, Greater China, Singapore and Malaysia, said: "the driving force of H&M's sustainable development comes from our commitment to society and the environment.

Since the commissioning of the old clothes recycling scheme in Shanghai in March this year, it has received great attention and support from consumers. This gives us confidence in this environmental action.

Through this action, H&M customers can do their best to save natural resources and reduce the environmental impact of textile waste, and join hands with H&M to create a more sustainable fashion future.

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The long-term goal of < p > H&M old clothes recycling plan is to develop large-scale technical solutions for recycling textile fibers.

Any proceeds from this plan will be donated to the H&M environmental conscious action foundation to support innovation in the recycling of textiles.

It is reported that every collection of a kilogram of clothing, H&M will donate 0.2 yuan to the designated charitable organization, for the development of environmentally friendly recycling technology.

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< p > "if you have clothes that are worn, worn or even out of shape, or some clothes that are left in the wardrobe, please do not throw them away.

Please bring them to us and join the "H&M old clothes recycling plan". Don't let fashion be wasted. Let's build a more sustainable fashion future! "H&M's slogan is real, and their actions are equally responsible.

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< p > dress again - clothes that can be worn again will be shipped to second-hand markets around the world.

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< p > reuse -- clothes that can no longer be worn, < a href= "http://www.91se91.com/news/index_c.asp" > fabric > /a > will be processed into other products, such as cleaning cloth.

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< p > recycling -- the fabric that is no longer used will be processed into new fabric fibers or used to manufacture < /p >

< p > new products, such as automotive damping and insulation materials.

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< p > renewable energy. When it is not practicable to wear, reuse or recycle, the fabric will be used to generate energy.

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< p > as mentioned above, H&M will collect the < a href= "http://www.91se91.com/news/index_c.asp" > clothing > /a > to the nearest processing plant for grading and manual sorting. For those products that are too old to be re used, they will be recycled and processed into new fabrics and new products, or be used as renewable energy sources.

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< p > sustainable development is an important part of H&M business. H&M has long been committed to minimizing waste and achieving recycling of textiles.

In early 2013, H&M launched a new series of sustainable development in Beijing: "environmental conscious action" series.

What is particularly worth mentioning is that this refreshing and natural series of works is made of materials of sustainable fabrics, recycled fabrics and other materials.

"I like this series of pure charm and modeling style very much, and it is made of sustainable fabrics.

As part of the H&M, we think it is natural to attach importance to sustainability and to make it the focus of work. "

H&M design director Ann-Sofie Johansson said at the event.

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< p > How do we see the balance between the expression of "a href=" http://www.91se91.com/news/index_c.asp "fashion" /a "concept and sustainable development? How to coordinate the relationship between sustainable development and H&M's business model and sustainable growth? H&M chief executive officer Karl-Johan Persson said:" fashion is always a way to express oneself.

I am very proud that we can play a part in it.

We hope that the design will enable consumers to be satisfied and wear multi season fashions to help them shape their personal style.

In addition, we hope that they can buy more sustainable fashions more easily and pay attention to environmental protection when they are washing clothes.

H&M's business philosophy is to provide fashion and quality at the best price, and the role of sustainable development plays an increasingly important role.

I firmly believe that sustainable development is closely linked to the healthy development of the fashion industry.

Our goal is to let H&M take the lead in the field of sustainable development.

Therefore, we constantly improve the products and services provided to customers.

I believe that enhancing the sustainable value of products is one of the key practices. "

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< p > "design fashion for environmentally conscious customers; select and reward partners with a sense of social responsibility; abide by ethics; pay attention to climate; reduce use, reuse and recycle; use natural resources reasonably; and strengthen community development."

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< p > looking ahead, Mr. Karl-Johan Persson, chief executive of H&M, said: "I hope that in the future, the recycling of old clothes can become a standard in our industry. Suppliers of factory workers can fairly negotiate wage and working conditions with their employers, and clothing production has the lowest impact on water resources. Consumers all over the world can build their own dressing style with sustainable fashion.

Moreover, H&M can make its due contribution in this process. "

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