The Ups And Downs Of Serial Entrepreneurs

After the tragic start of the entrepreneur, some people successfully found "very wet snow and a long slope". They rolled the snowball as big as possible and even landed on the Nasdaq, from success to success. Some people stumbled and struggled for a few times, but they could not escape the doom of "dying and suddenly".

Nowadays, serial entrepreneurs are active on the commercial stage with unprecedented confidence and optimism, especially in the emerging fields such as Internet, hotels and venture capital. They are good at catching up with the latest business trends, bravely subverting the traditional business models, and always keeping the attitude of entrepreneurs, firm and firm, without complaining.

Common " Steve Jobs Gene "

Is a teenager's dream or idol a guide to his future fate? By observing the growth path of Zhou Hongyi, Ji Qi, Wang Zhidong and Wang Xing, they will find an interesting phenomenon: they all regard Apple founder Jobs as a spiritual idol.

Wang Xin, the founder of the school network, the rice net and the founder of the US network, praised a book called "alien". The book says: business leaders are selected from the times, and entrepreneurship is the destiny of the brave people given by the times. For example, Bill Gate, Steve Jobs and Bill Joy were born in 1955. They later became the founders of Microsoft, apple and Sun. Wang Xing thought, "something is bound to happen."

Ji Qi is a master of robotics at Shanghai Jiao Tong University. He can imagine the severity of the details. Hanting will always do more in details than his peers: set up a broadband interface on the bedside, and use a double faced pillow with buckwheat and a sponge to show the client's cervical vertebra problem. Attention to detail is the pursuit of perfect appearance, so Ji Qi, like the hyenas, keeps looking for better prey.

Of course, character is only part of the cause of success. For the serial entrepreneurs, the "entrepreneurial addiction" also includes the technical factors such as management and management. The latter plays a greater role than the former.

　　 A formula that can not be changed

Stephen Zweig once wrote in the bestseller "the moment of human stars shining": "the greatest happiness in a person's life is in his life, that is, when he is in the prime of life, he finds his mission in life." This sentence does not seem to be applicable to serial entrepreneurs. They have been looking for people to be uncertain or uncertain, but in fact, in the face of the objective laws of entrepreneurship, they have a set of unchanging equations.

After finding the right demand, it is particularly important to innovate or even subvert traditional business models. In 2007, the Qihoo launched a high-profile free antivirus software. Its peers who earned their living by charging immediately shouted abuse. Zhou Hongyi was full of grievances: "safety is the basic demand of the Internet. At present, the profits of anti-virus software are all huge profits, and free safety is the trend of the times. Traditional Internet Co do not understand security. Traditional security companies do not understand the Internet. I am an innovative business model, a hero in Silicon Valley, but I am not particularly understood in China.

Zhu Weilian has never been a fan of venture capital. When someone asked for $8 million to invest in the banyan tree, he refused. Now he who wants to invest in rainstorm entertainment has been declined. He said: "they will control my mind, come in and invest money, and hope to get a return as soon as possible. I can't see what I can do for one or twenty million dollars. " {page_break}

Looking back at the mentality of serial entrepreneurs, it is easy to see that every time they start a new business journey, they always pay special attention to identifying demand, subverting business models and asset operation, so that they can take fewer detours and increase chances of success.

　　 The value of beating

VCs always follow suit like buffaloes. Compared with novice entrepreneurs, venture capitalists prefer serial entrepreneurs. Whether they have been successful or failed, the latter always attracts more attention from investors. Their experience is the biggest temptation for venture capitalists. Serial entrepreneurs not only have more survival methods and skills to solve problems than others, but also are better at catching opportunities and leveraging them.

Ji Qi also had a fever. In 2007, the Han court expanded wildly and triumphantly. When the economic crisis broke out in 2008, it was negative. cash flow Very large. He was not in a panic at that time. When he was in business, he encountered the Internet cold winter, and when he founded his home, he arrived at the SARS. After introspection, he slowed down the pace and reduced the plan of expanding 150-160 new stores to 100. After the crisis, he concluded: "the hotel is not a game of scale, but a game of cash flow. You have to throw cash out and generate the most cash flow at the fastest speed. That's the fundamental business. There's basically no relationship with how many stores you have."

According to Yang Ning analysis, Google Revenue is up to $25 billion a year and is increasing at a rate of 40%, and mobile phone is also a rapidly developing market. He judged that the combination of mobile phone and search will have a bright future. He said: "we only need to make Google market 1/10 enough, my mentality is very open, and I will cooperate with other search engines." Yang Ning saved enough efforts to search for his skills.

　　 The price of persistence

When evaluating serial entrepreneurs, there will be such a view: they are wild and unrestrained, free and easy to let go, regard entrepreneurial journey as a showcase, and do whatever they want. But fair to say, most of them are forced to switch careers. They once left the field and put on the battle array, laying down their past glory or humiliation, and re killing and shouting in the new field. Many people are still frustrated by their ups and downs. They are more of their own character, management defects and lack of experience.

Of course, some people are really obsessed with entrepreneurship, such as Ji Qi. He often says, "when it gets windy and raining, it will be excited. It will be boring for a few days to be calm." I love adventure and novelty. "I am not a professional mom. I just keep on starting my own business and constantly making new companies. This is the joy of starting a business." Of course, this also contains more opportunities to lure, as Ji Qi said: "China's current opportunities are too many, three or five years will be able to complete the past 10 or even 20 years of things, the life cycle of enterprises has also been shortened." Success, wealth and ideals are different processes. In contrast, the former will experience more fields and try different modes, but if we exaggerate the pleasure or the hardship of the experience, we will be delusions. It is not the scenery that the serial entrepreneurs want to leave behind.

For these Entrepreneur In fact, the entrepreneurial process is still "ideal and full of reality."