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Analysis Of The Sustainable Development Of Chaoshan Underwear Industrial Cluster

2013/12/14 21:46:00 32

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> through thirty years' development, < a href= "http://www.91se91.com/news/index_p.asp" > Chaoshan < /a > has become the largest underwear cluster in China. The industrial chain is large and perfect, and the industrial radiation ability is strong. The pattern of cross town, trans regional and cross market forming a continuous development is unique to the industry. Among them, Chaoyang, Chaonan and Puning quicksand are the three most concentrated areas. The three places of the people participate in the production of underwear and underwear related supporting products very high, forming a "industrial cluster professional town processing workshop / brand enterprise" development mode. Among them, Chaoyang's grain Rao, Chaoshan's gorge, Chen Dian and two Ying four towns are the core towns of Chaoshan underwear. Because of its prominent position and contribution in the underwear industry, in the year 2004, the four towns have won the title of "China's famous knitted underwear town", "famous Chinese clothing town", "famous Chinese underwear town" and "famous knitted Chinese town". In 2012, Chaonan was awarded the title of "China's underwear and household clothing city" awarded by the Federation of Chinese textile industry. 
 missing planning. Underwear industry is in disorder and overdrawn. The future of the industry is /p >
 Chaoshan is a cultural concept, which contains a very wide area. Chaoshan underwear is mainly concentrated in Chaoyang, Chaonan two districts of Shantou and quicksand in Puning. Among them, Chaoyang's grain Rao, peace, Chaonan's gorge, Chen Dian, two Ying, Sima and Lu Gang are the most concentrated, and the concentration degree is rare in the whole country. 
 take Chen shop town of Chaonan district and Gu Rao town of Chaoyang district as an example. The area of Chen Dian town is 26 square kilometers, including nearly 2173 large and small enterprises including family workshops (Chen Dian government 2009 data). The area of Gu Rao town area is 70 square kilometers, including more than 3000 large and small enterprises including family workshops (2009 data of Gu Rao Government). The distribution density of underwear enterprises in two towns is 84 and 42 per square kilometer respectively. Whether this data has been included in the upstream industry of underwear industry is unknown. How many enterprises should be distributed per square kilometer is appropriate and there is no authoritative data to define. But it can be determined that the distribution density of Chaoshan underwear enterprises represented by these two towns is higher than that of any underwear cluster or specialized town in China. 
 for a cluster, industrial concentration has many advantages, for example, it can form a complete and convenient industrial supporting environment. Enterprises can avoid unnecessary purchasing risks and costs, shorten the production cycle, reduce the risk and cost of starting businesses, and benefit the improvement of the industry's metabolism and facilities, and the construction of the industrial atmosphere. It is precisely because of industry concentration Chaoshan underwear industry status. 
 earlier, Chaoshan underwear developed spontaneously and lacked planning. In 2003, the city of Chaoyang withdrew from the city, and administrative division reform increased the difficulty of later stage planning, resulting in the lack of overall planning for Chaoshan underwear industry, especially industrial land planning, urban function planning and infrastructure construction planning. A large number of non-standard factory construction has occupied the reserve resources of industrial development, has also increased the difficulty and cost of further planning, reduced the space of industrial upgrading, affected the appearance and image of local towns, and even threatened the normal life of local residents. For example, in the major underwear towns of Chaonan and Chaoyang, the rivers and underground water are all polluted, and the roads are congested and unbearable. It is hard to see the clear river. In the dirty and smelly riverside and the roadside of the dusty street, restaurants, hairdressers, department stores and so on row upon row, and Chaoshan underwear enterprises also stand on these rivers and roadside. This year, Chaoshan encountered heavy losses and serious losses, which is related to the lack of planning. 
 ecological environment and human environment restrict < a href= > http://www.91se91.com/news/index_c.asp > industrial superiority < /a > /strong > /p >.
 in Chaoyang and Chaonan, the two major underwear concentrated areas, the damage caused by economic development to the environment is becoming more and more serious. The environmental constraints on economic development are stronger and stronger. Underwear has to copy the original "industrial cluster - specialized town processing workshop / brand enterprise" industrial mode, which is becoming more and more high, resulting in smaller economic and social benefits. 
 in addition to the ecological environment, the humane environment also restricts the industrial advantages. 
 conscious behavior, the network between Chaoshan underwear enterprises and the internal management of enterprises is mostly linked by ties of blood, relatives, classmates and friends. The implicit operation mode of this relationship network focuses on trust and commitment between enterprises and internal management, rather than market competition and modern enterprise system. Unfavorable establishment of an open, fair and positive industry atmosphere is also not conducive to the management of efficiency, management innovation and the cultivation of enterprise's mind and the construction of enterprise culture. 
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P, --EndFragment--! Because of its unique cultural characteristics, Chaoshan is regarded as the fifty-seventh ethnic group in China. Chaoshan people are diligent and good businessmen and are regarded as Jews in the East. Over the past two hundred or three hundred years, Chaoshan people have gone overseas to make a living, creating countless wealth legends. These wealth and wealth accumulation experiences have been absorbed and inherited by Chaoshan local communities, which has led to the development of Chaoshan economy, and encouraged more Chaozhou people to create the wealth of passion. They broke through the limitations of land, ethnic groups and languages and distributed all over the world, thus forming a unique phenomenon of local Chaoshan, domestic non local Chaoshan and overseas Chaoshan "three Chaoshan". 
Chao chao, which distributes throughout the country and overseas, maintains the core of Chaoshan people in cultural belief. But in the aspect of enterprise management and enterprise management, it actively integrates itself with local conditions and national conditions, and the enterprise has broad mind and advanced business philosophy. P This is Chaoshan underwear industry worthy of study and reference. 
 in addition, the lack of humanistic care also restricts the advantages of Chaoshan underwear industry. On the one hand, the space and facilities of several major Underwear Professional Towns in leisure, entertainment, shopping and so on are seriously inadequate. On the other hand, the vast majority of enterprises still do not give employees the awareness of paying insurance, and even the phenomenon of detainment of employees' wages. Most enterprises do not provide normal rest breaks for employees. 
 if these conditions are not sustained, the industrial advantages will be severely consumed. 
 unreasonable administrative divisions affect the cluster advantages of < a href= > http://www.91se91.com/news/index_c.asp > underwear industry > /a > /strong > /p >
 regional economic integration has become an important way and basic guarantee to enhance industrial competitiveness and promote the development of industrial clusters. After thirty years of development, Chaoshan underwear has formed a complete industrial cluster. The underwear industry has been continuously developed in Chaoshan related towns, and is widely distributed in Shantou and Puning. Among them, Shantou is mainly distributed in Chaoyang and Chaoyang two districts, and Puning is mainly distributed in quicksand streets. As for underwear industry, these regions have already realized regional economic integration. 
 but compared with Yanbu underwear, Xiaolan underwear, Shenzhen underwear and Yiwu underwear, the formulation of Chaoshan underwear is very embarrassing. On the one hand, Chaoshan itself is not an administrative region, so it is impossible to give top-level planning and overall support to the underwear industry at the administrative level. On the other hand, the distribution of underwear industry in Chaoshan area is cross town, trans regional and cross market, and the development and development level of each town is not balanced. One town policy, one district administration and one city policy are difficult to operate along with the policies of other towns, districts and cities, and it is not very difficult to adapt to the industrial situation of other administrative regions. For example, the shifting sand of Puning is closely related to Shantou Chen shop, but its development content and development level are different. Although it is mainly based on household clothes, quicksand cannot be compared with Shantou gorge hill. Therefore, Chaoshan underwear has been subject to unreasonable administrative division, mainly reflected in two aspects. 
 one is to make Chaoshan underwear cluster scattered and disorderly development, lack of development platform, and industrial atmosphere is not strong; two, it limits the vision and ability of local governments to promote the development of industrial clusters. 
 generally speaking, an industrial cluster will always have an association organization, playing a communication role between the government and industry and enterprises, such as Yanbu, Xiaolan, Shenzhen and so on. The association can achieve cluster development within the cluster, and create good cluster reputation. It can promote the image of clusters and promote the healthy development of industrial clusters. 
 in recent years, news and information of other underwear clusters in Guangdong are often placed on the prominent positions of major websites and industry media. Take Yanbu underwear as an example, the information on Baidu's underwear is very large. This shows that the underwear business of Yanbu underwear is very frequent. According to the rough statistics of lingerie channel, Yantai underwear has the honor of "China's underwear town", "China underwear town famous for China's underwear process", "China fashion brand underwear town", "China Southern fashion city", salt bath underwear Association, Yanbu underwear brand, Yantai underwear alliance standard, underwear model competition, designer competition, China international underwear Expo, international underwear culture festival and so on. However, the famous Chaoshan lingerie has little action and no unified associations. Neither the Gu Rao textile and clothing association, the Chen shop brassiere Association, the two British Chamber of Commerce, the quicksand chamber of Commerce, the home clothing research institute can not promote the development of Chaoshan underwear as a whole. 
 the development and expansion of an industrial cluster requires deep involvement of government services. The cross town, trans regional and cross market distribution of Chaoshan underwear industrial cluster has increased the difficulty of government services, and is also detrimental to the vision of the development of government service industry. 
 conclusion: Chaoshan underwear cluster needs to improve the space of industrial transformation and upgrading 
 Chaoshan underwear industry's rapid development in recent thirty years mainly relies on the cost advantages of raw materials, labor and other production factors. In recent years, the cost of these production factors has increased year by year, and traditional advantages, especially raw material advantages and labor advantages, are gradually disappearing. The sustainability of OEM development as an important industrial foundation is doubted. Besides, Chaoshan underwear industry chain is the first place in China to improve its scale and scale, but its industrial environment has not been improved and even deteriorated. For example, poor talent environment, deteriorating ecological environment, deteriorating living environment, and lack of obvious policy advantages. 
 if this situation continues to develop, the relocation of enterprises and the fleeing of brands will lead to the hollowing of clusters' brands and the operation space of industrial upgrading. Therefore, the division and status of Chaoshan underwear clusters in the industrial chain will inevitably be adjusted and changed.