Asian Local Cowboy Brand Competition Is Fierce, Levi's Levi 'S And Lee Ranked First And Second

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< p > > Research Institute Euromonitor < a > Euro information consulting company < /a > issued a report that the Asian cowboy market is growing rapidly, from 17 billion 600 million US dollars in 2008 to 26 billion 900 million US dollars this year, and the Chinese market is particularly strong. Since 2010, the Japanese market has become the largest market in Asia, the sales of Chinese market have reached 11 billion 500 million US dollars in 2012, and the Japanese market has been sold for only 7 billion 400 million US dollars in the same period.
< p > according to the report of Euromonitor Europe information, the top five brands in the Asian market share are American cowboy fashion manufacturer LeviStrauss&Co. (LS&CO.), a > Levi's /a /a, its brand name Levi "s", Levi (s) brand name, Hongkong clothing company, the same brand name "Euromonitor", "Pingguo", "Japanese clothing retailer", "Japan", "Japan". The above 5 brands account for 12% of the Asian cowboy market, far less than the 5 brands in Europe, less than 20% of the a and 5 of the North American market, which also indicates that the local Cowboy brand is quite strong in the Asian market. < /p >
"P > Euromonitor, AshamaKunde, said that there is no advantage and disadvantage in the Asian market, and there is no sign that anyone will win the future. < /p >
< p > despite the current Levi 's Levi's and < a href=' http://sjfzxm.com/news/index_s.asp '> Lee > /a' share in the Asian market is 4.4% and 2.6% respectively, occupying the top two position, Euromonitor AshamaKunde analyst s said that even if the sales increase, Levi 'Levi's could not enjoy its absolute advantage in the North American market. Similarly, the parent company, Hein Morris and its mother company, firmly controlled the cowboy market in Western Europe. The third largest Cowboy brand in Asia is Hongkong Texwood Pingguo and fourth Japanese brand Uniqlo UNIQLO. < /p >
< p > in Asia, there are many local denim brands, such as Guangdong Heng Wei Group's brand WeiPeng < a > Wei Peng /a >, Guangdong Zeng Zhi Clothing Co., Ltd. the same brand Zengzhi Zengzhi a href= "http://sjfzxm.com /news/index_s.asp" > increase to < < > >, Fujian brand flag flag king, Japanese brand name five brands share another 5% market share. In addition, Hongkong I.TLimited. (0999.HK) group owns Izzue and BauhausInternationalHoldingsLtd. (0483) < a > Bauhaus group < /a > ToughJeansmith (ToughJeans) brand. < /p >
< p > according to GlobalDesignWorkshop product development manager and cowboy expert RichardAtkins, the development of international cowboy brand in Asia is hindered mainly because most of the International Jeans Brands are located at the high-end, while Asian consumers are unwilling to pay for the high premium denim products. The 700 yuan -1000 yuan is the upper limit of jeans. Asian consumers generally believe that jeans are not a fashionable product, so they will not consume thousands of RMB jeans even if they consume up to 20 thousand yuan of famous brand bags, which makes some low priced local brands develop. Therefore, in Europe and America, the relatively parity brands Levi 's, Levi's and Lee have become "luxury" in the Asian market, so they won a good share. < /p >