Confusion Of Children'S Shoes And Confusion Of Customers

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< p > baby's feet grow fast, and shoes are eliminated quickly. But when buying shoes for children, they often have the same number, but the shoes of different brands are of different sizes.

"I can't believe the number of the shoes. I have to take the child to try it, or else I'll have to turn it back."

Dudu mother said.

In fact, not only Todd Mommy, many parents have been confused by various sizes of labels when buying shoes for their children.

Lu Lu mother, for example, told reporters that the children's shoes on the foot 20 had been too small, friends just bought a pair of beautiful shoes, the children put on the right fit, look at the number of the sole, but it is 19.

Children's shoes Market shoes standards are too chaotic, so that many parents find it difficult.

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P > < strong > disorder, give children a href= "http://www.91se91.com/news/index_c.asp" > buy shoes < /a > need tape measure < /strong > < /p >.

< p > it is understood that the state's standard for shoe size stipulates that the manufacturer should mark the shoe number in millimetres, and the number is represented by the size of the shoe.

If the shoe number is marked 160, it means the size of this shoe is 160 millimeters.

However, reporters found that at present, children's shoes have four or five yards of standard, most of which adopt code, Chinese code, and American codes, Japanese yards and so on.

Some mark 160/22 and 180/24 in shoes.

Others mark 220, 230...

Even if the size is the same, the size is different.

A salesperson of a children's shoe shop even said that buying shoes for children can't read numbers, so children should be put on trial.

Many stores have specially prepared tape measures to measure the size of shoes.

In the interview, the marking of children's shoes is not only understood by most consumers, but sometimes even the salesmen will mix up different sizes.

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< p > take "130" (Chinese code) children's shoes as an example. During the visit, the reporters randomly selected children's shoes with the same shoe number and 10 brands. The businessmen used the ruler to measure only two children's shoes with the same size and the biggest difference was nearly one centimeter. The children's shoes with the same shoe size were generally larger than those of sports shoes.

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< p > < < a href= > http://www.91se91.com/news/index_x.asp > children shoes > /a > size one manufacturer.

The head of a baby shop said.

The reporter interviewed found that many salesmen selling children's shoes first asked their children's age in the sale, and then recommended the size of shoes according to their age. Customers were usually advised to buy a larger size of shoes.

Although some businessmen have posted a size comparison table in the shop, the complicated conversion process still makes parents feel uncomfortable for buying children's shoes. An industry insider said that estimating the size of shoes according to the age of children is inaccurate, because each child's developmental status is different.

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When p visited the market, he interviewed several parents who bought shoes for their children.

Most parents say that it is very troublesome to watch the code and choose the shoes inaccurately.

"Now the size of the shoes that children wear 140mm is the right size, but according to this number, buy other brands of shoes, the size is not big or small."

Ms. Zhang said.

Mrs Liu said the child was too small to cry when she entered the shopping mall. She could only measure the feet of her children at home, and then take the tape to choose the shoes.

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< p > < strong > children's shoes are many concentrated versions of "adult shoes" < /strong > /p >

< p > "two mainstream shoes for children's sports shoes and sandals have no national standards so far, so they can only refer to adult shoes standards." Mr. Cai, director of product quality department of a domestic children's shoe manufacturer, said.

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< p > according to its disclosure, on the technical requirements of children's shoes, there is only one recommendation shoe number standard for enterprises in China. According to this standard, the shoe number should be marked in millimeter. If the shoe number is marked "160", it indicates that the length of the shoe is 160 millimeters.

However, at present, there are not many employees in the research and development of children's shoes and comfort. They are not enough to invest and are not professional enough. Many children's shoe models are simply reduced to adult shoe models, and the products are not standardized. Recommendation standards are not binding on enterprises, so children can have the same number of shoes and different sizes.

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< p > it is understood that at present, there are mainly three production bases for children's shoes in China: Quanzhou, Guangzhou and Wenzhou.

According to Fujian province < a href= "http://www.91se91.com/news/index_z.asp" > footwear industry association < /a > relevant responsible person disclosed that only in Quanzhou, there are more than 1000 children's shoes manufacturers, because children's sports shoes and children's sandals are currently no national standards, many small and medium-sized enterprises simply "copy" adult shoes to produce children's shoes.

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< p > "although these children's shoes are" qualified products ", children are not comfortable to wear, but babies can't express the real situation in words.

The person in charge said.

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< p > according to Mr. Liu, director of a children's shoes manufacturer in Fujian, if children's sports shoes and sneakers are simply according to the standards of adult travel shoes, the shoes produced are hard and the shock absorption and comfort of shoes will be affected.

"Children's physiological and psychological characteristics are different from adults. It is indeed necessary to introduce children's sandals and children's sports shoes national standard," Mr. Liu said.

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< p > < strong > children's shoes market should have a uniform size standard < /strong > < /p >.

< p > reporter learned from the China leather and footwear industry research institute, at present, most of the domestic children's shoes production enterprises are not large, the business mode is mainly based on the authorized brand wholesale business, and the vast majority of domestic children's shoes products are in the middle and low market.

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< p > according to the market researchers of China leather and footwear industry research institute, the children's shoes market has always been one of the most potential markets in the shoe making industry. The children's shoes products have nearly 30 billion yuan market capacity every year, and children's shoes will become the starting point of the next competition for finished shoes.

However, the lack of national standards may affect the "good money" of children's shoes enterprises.

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< p >, he said, even though there are some defects in marking the children's shoes according to the recommended footwear standard in China, the span of the Chinese code is relatively large, for example: 160 yards, 170 yards and 180 yards, and the difference between the adjacent numbers is 10 millimeters.

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< p > "children wear" 160 "squeeze feet, and change to" 170 "is bigger, so the shoe number standard should be improved.

The source said.

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According to a survey conducted by the Chinese Medical Association (P), more than 60% of the 1000 children surveyed had foot problems, of which nearly 70% had flat feet, 30% had hallux valgus, while 70% parents had insufficient knowledge of flat feet.

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< p > health experts say that in addition to some hereditary and body obesity and compression of feet, children's foot defects cause lack of uniform standards for children's shoes.

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< p > a Mr. Gao, who manages children's clothing, said that according to different age groups, children's shoes are divided into four different categories: 0~1 years old, baby shoes, 1~3 years old children's shoes, 3~5 years old Chinese children's shoes, and shoes for children over 5 years old.

Some baby shoes and children's shoes are of the same size and little shoe shape, but they are of different sizes. "

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< p > "now many shoe factories are made of French and American shoe models, and the models produced are naturally consistent with the country's shoe number standards. Even the same type of shoes will be slightly different from the manufacturers."

In an interview, an industry insider revealed, "some small factories in order to pursue the style, simply reduce adult shoes made into children's shoes, the number of children's shoes is the same, the size of the phenomenon is not surprising."

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< p > "although the country has a conversion standard for shoes < a href=" http://xm.sjfzxm.com/ "> size < /a >, it has not been standardized in the field of children's shoes.

A staff member of the quality supervision department of Ji'nan said that the phenomenon of confusion of children's shoes and shoe labels was really existed, mainly because the manufacturers of children's shoes were performing different standards at present, and there was no mandatory standard for children's shoes.

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< p > it is understood that the current domestic footwear industry in terms of industry standards, children's shoes can be roughly divided into leather shoes, sandals and sports shoes three categories, before only children's leather shoes have national standards, that is, QB/T2880-2007 "children's leather shoes", and children's travel shoes have always been referring to adult travel shoes standard GB/T15107-2005 "travel shoes" to implement, children's leather sandals are currently referenced adult "leather sandals" QB/T2307-1997 standard implementation.

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