Dior Brand Is Still On Its Own And China'S Future Is Still Bright.
< p align= "center" > < img border= "0" align= "center" src= "http://admin.sjfzxm.com/uploadimages/201312/21/20131221110024_sj.JPG" width= "529" height= "317"
< p > SidneyToledano explains to WWD that the reason why ChristianDiorCouture Dior brand can be independent is that the brand is well positioned. SidneyToledano thinks that the products of Dior ChristianDiorCouture brand are mostly for personal use, and are different from the a href= "http://www.91se91.com/news/index_c.asp" of LouisVuitton Louis Weedon, Gucci Gucci and PradaSpA (1913.HK) Prada. < /p >
The men's wear products of Dior brand "P > ChristianDiorCouture" are relatively young and avant-garde, and do not involve politics. They are not suitable for giving gifts to officials. Therefore, ChristianDiorCouture Dior brand is not affected by China's crackdown on gifts. "From the growth of brand image and market share, our position in China is very stable, so I have full confidence in the development of ChristianDiorCouture in China." < /p >
< p > SidneyToledano refused to disclose China's share in the overall sales of ChristianDiorCouture Dior brand. However, he said that the demand for the brand products in mainland China was different, and some areas still liked to buy luxurious luxury brand logo products. However, the luxury brand quality of some Chinese is also rising rapidly. < a href= "http://www.91se91.com/news/index_c.asp" > SidneyToledano < /a > revealed that the "EspritDior" exhibition held in Shanghai Museum of contemporary art attracted more than 120 thousand visitors in less than two months' exhibition. "This shows that young and wealthy Chinese have a good understanding of luxury brands, and they want to know more about the history, tradition, technology and quality of these brands," SidneyToledano said. < /p >
< p > ChristianDiorCouture Dior brand revenue in the first quarter of fiscal 2013 (from July 1, 2013 to September 30th) was 369 million euros, up 13.54% from 325 million euros a year earlier, and the growth rate was 19% under constant exchange rate, of which retail business was strong again. According to the actual exchange rate, the business revenue growth rate was 16%, and the growth rate of 23% under the constant exchange rate was also increased. In addition, all markets and product lines contributed to the outstanding performance of the brand. < /p >
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