How To Relocate The Clothing Capital Of Ningbo?

The era of "P" and "universal fashion" has arrived.

How to relocate Ningbo as a target= "_blank" href= "http://www.91se91.com/" > clothing < /a >? < /p >

< p > as early as the 2007 financial crisis, in Ningbo, the "prophet enterprise" represented by Taiping bird has long foreseen the great changes in fashion industry brought about by fashion trend.

After the domestic development path of copying and pforming the international fast fashion brands in the fields of talents and channels, the expanding industrial fields, the increasing number of brands and sales have enabled these pioneers to enjoy the "dividends" brought by fashion changes.

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< p > putting brand into the concept of enterprise development, integrating culture and creativity into the soul of enterprise development, from the virtual operation of light assets to the fast fashion development path of heavy creativity.

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< p > after many years of brand positioning and incubation, Taiping bird's clothing sector has already formed a good trend of multi company, multi brand and multi series development, and constantly summarizes brand operation experience, and innovating according to market positioning.

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< p > > Ji Lok Chai, with its brand maturity and its parallel operation with Taiping bird's clothing, has been established for two years, but has grown rapidly into a strong market brand. Mini peace, the seventeen Ningbo International Fashion Festival, has once again demonstrated the excellent control ability of Taiping bird in its brand cultivation, and has become the leader of this fashion festival.

The re entry of children's clothing is also finding a new breakthrough way for the traditional Ningbo clothing enterprises.

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< p > < strong > new brand appears at the dress festival to show the new value of the industry < /strong > < /p >

< p > the development trend of Pacific bird in recent years shows that brand has become the core of competition among enterprises.

In the accumulation of brand cultivation over the years, Taiping bird has provided a blueprint for brand building for the redevelopment of the traditional garment industry.

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< p > > in the fashion of "dress capital", the fashion of women's wear is created in the "men's clothing forest". The growth process of Taiping bird always seems to be the same as Ningbo's a target= "_blank" href= "http://www.91se91.com/" dress less than /a.

Today, the "100 billion" cake of the baby economy has undoubtedly inspired the Taiping bird in the ready-made world, and boldly conceived the new advantage of the fashionable children's wear plate.

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< p > abandoning the existing domestic mode, combining with the fashion development mode of adult clothing, the Mini Peace of Taiping bird fashionable dress arises at the historic moment.

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< p > the children's clothing brand, which was officially targeted at the national market in 2011, has successfully entered Wuhan, Yichang, Ningbo, Hangzhou, Jinhua, Nanchang and Shenyang after more than two years of development.

"We plan to increase the number of self operated shops in Mini Peace to about 200 this year."

With such rapid development, coupled with its brand philosophy, fashion elements and mature operational experience, Mini Peace has become a new force that can not be ignored under the "multi brand" strategic system of Taiping bird.

The independent appearance of this year's seventeenth Ningbo international clothing and Accessories Fair is also an important recognition of its development speed and depth.

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< p > in fact, the growth of MiniPeace is the masterpiece of Taiping bird group, which is based on many years of experience in brand operation and has drawn excellent cultural genes.

Through a large number of previous research, Taiping bird found that, according to the constant subdivision of children's clothing market based on age, although to a great extent, it promoted the formation of a more reasonable and targeted sales system, the pressure of inventory that came with it also became a "stubborn disease" affecting brand and enterprise development.

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How to solve the problem of "P >? MiniPeace put forward the" internal and external combination "treatment plan.

The so-called "inside" is to make good articles in terms of quality and quantity.

"We have a dedicated team to approve production and strive to minimize inventory with the most reasonable amount."

When it comes to the control of quality, the person in charge of MiniPeace has put forward a more novel concept: "I used to call it" quality "instead of" quality ", which is different. Quality is used for" people "and quality is used for" objects ", giving products similar to the essence of human spirit is the pursuit of Mini Peace, and this is also the current trend of consumption.

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< p > when 80 is gradually becoming a parenthood, and has completed the primitive accumulation of life, and become an important group to create consumption ability, its brand consciousness and fashion requirements accumulated over the long period of growth have also reflected their choice of children's clothing.

Therefore, since the establishment of the Taiping bird's clothing, the main idea has been set up to convey the happy growth way of life, attach importance to product connotation and brand added value, inherit the persistence of the Taiping bird group's fashion and brand, and increase the new value connotation of pmitting love and freedom according to the characteristics of children's clothing. Once MiniPeace is released, it meets the needs of young parents quickly, and has achieved good market feedback quickly.

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< p > Mini Peace always pays attention to the expansion and optimization of external channels on the basis of doing a good job of "internal repair".

Combined with the needs of the consumer groups nowadays, Mini Peace has formed a "1+1" channel system, which is mainly based on physical shop sales and online marketing.

However, more than ten years of operation experience not only made Taiping bird understand the importance of widening the channel, but also appreciated the key role of quality agents in the sales link. In view of this, Mini Peace launched an objective and quantified agent audit and evaluation system, from the first payment to the margin to the return rate, and even to the decoration standard.

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< p > as the highlight of this show, Mini Peace has been placed in the most prominent place in the exhibition hall to show the success of Taiping bird in its brand operation.

At that time, the domestic children's clothing market was still well developed, and the children's clothing industry was still in the dogfight. Taiping bird rebuilt the industrial value with its brand, and advocated the healthy development of the industry.

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"P" is also one of the 12 annual brands invited by the organizing committee. Taiping bird participated in the opening ceremony of the Fashion Festival - "Hai Kwan Ningbo" annual brand tour of Chinese clothing, showing the charm of brand design in all directions.

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< p > < strong > reshaping the concept of industrial development with creative culture < /strong > /p >

< p > Taiping bird firmly believes that when China enters the deepwater area of reform and gradually loses the labor bonus brought by reform and opening up, as the garment industry of traditional dominant industries, only by developing its own culture to enhance brand competitiveness can it be invincible.

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The brand operation experience of < p > nearly 20 years has enabled Taiping bird to master the resources of brand operation, such as capital, manpower, information, channel, supply chain and so on.

It can be said that today's Pacific bird has become a hotbed of brand incubation and development. Even if we launch a new brand overnight, we can even build or copy a set of operation system.

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Less than P, this confidence stems from the praise of the Taiping bird for its brand, and the income gained from deep cultivation of creative culture for many years.

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< p > industry peer evaluation, Taiping bird is the most expensive clothing company.

In the early years, it spent a lot of money to send a target= "_blank" href= "http://www.91se91.com/" > designer "/a" to "Zara" and other front-line brands for further study. In recent years, it has invested heavily in upgrading the corporate image and corporate culture.

This year, Taiping bird joined hands with international famous brand consultancy agencies to spend millions of dollars on Taiping bird's brand culture.

"Culture has always been invisible and intangible, but it is the soul of the development of an enterprise."

Ask the canal so clear? Only the source of water.

Zhang Jiangping, chairman of Taiping bird group, firmly believes that culture is the "living water" of Taiping bird. As long as the culture follows, the brand will come naturally.

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< p > with creativity as the core and market orientation, Taiping bird has developed a series of sub cultures of the brand on the root of creative culture and gradually integrated the corporate culture.

"Familiar with the birds of peace, it is easy to find that whether old men's clothing, women's clothing, or the newly built children's clothing and family products, we have linked the scattered pearls with the invisible line of creativity."

When Zhang Jiangping outlined the concept of enterprise development, he was proud to say that Taiping was becoming a brand gathering place to integrate all aspects of the whole young fashion consumer group.

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< p > in fact, after the baptism of the two financial crisis, domestic garment enterprises have already begun to pform and upgrade, and their own brands have sprung up like mushrooms.

But the lack of brand culture and connotation makes many brands like a flash in the pan, many are still in the bud stage, mature and successful regional brands are few, and the national ones are few and far between, not to mention the brand with vitality.

Taiping bird has spent 17 years to verify the long vitality of culture and creativity.

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< p > advocate lifestyle instead of selling products. < a href= "http://www.91se91.com/news/index_c.asp > > Taiping bird < /a > carry out enterprise development is always the interpretation of people's lives.

Today, with brand differentiation, the Taiping bird is expanding at an alarming rate. The high coverage rate of the second tier cities across the country, the strong development momentum of each brand in every market area, nearly more than 2500 new product launches each quarter, and the annual sales volume reaches 10 billion level.

Taiping bird, a heavy brand and creative idea, is making a new way to change the development concept of this traditional industry.

And thousands of Ningbo garment enterprises in Ningbo have also started a new "ready to go".

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