"Fast Fashion" Clothing Comparison Test 64% Sample Clearance

< p > China Consumer Association recently purchased 70 "a href=" http://www.91se91.com/ "fast fashion /a > adults" a a "http://www.91se91.com/" target= "_blank" clothing "/a" in the market of Beijing and Shanghai as a general consumer. The test was commissioned by the Chinese Consumers Association to entrust the consumer goods quality safety supervision and inspection center of the China Federation of Commerce.

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< p > this comparative test is based on the following standards: GB 18401 "national a href=" http://www.91se91.com/ "target=" _blank "> textile < /a > Product basic safety technical specification", GB 5296.4 "consumer goods instructions for use of textiles and clothing", FZ/T 01053-2007 "textile fiber content logo" and so on.

The comparative test items include identification, composition content, formaldehyde content, pH value, color fastness (water resistance, sweat resistance, friction resistance, dry cleaning, washing resistance, light fastness, light and sweat fastness), odor, decomposable carcinogenic aromatic amine dyes, pilling and tearing strength.

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< p > from the overall situation, there are 45 models that can meet all the standards (including the enterprise's express standard), accounting for 64% of all the comparative test samples.

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< p > < strong > main problems include: < /strong > < /p >.

< p > 1. fiber content content is not consistent, including the measured fiber content is not consistent with the marked value; 2. formaldehyde content, pH value exceeds the standard; 3. color fastness is not up to standard.

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< p > < strong > is shown as follows: < /strong > < /p >.

< p > < strong > 1. fiber composition content is not true.

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< p > mainly includes the measured fiber content which is not consistent with the marked value. Fiber content is one of the main basis for consumers to choose clothes, and is also one of the important indicators of wearing comfort.

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Less than P, the fast fashion clothes sold in the market are directly imported from abroad, and part of the domestic OEM production.

In pursuit of profit, some enterprises do not carry out inspection or label the fiber content according to the ratio of production to production.

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< p > in addition, fast fashion brand clothing often has multiple fabrics, which is bound to cause errors in fiber content labeling.

The product with problems is shown in Figure 1.

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< p > < strong > 2. formaldehyde content and pH value exceed standard.

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< p > the formaldehyde content and pH value item in the national compulsory standard GB18401 are related to personal health.

Among them, the main role of formaldehyde is clothing wrinkle resistant, shrink proof water, improve clothing color brightly.

If a manufacturer uses cheap additives containing formaldehyde, it will cause the clothing to release formaldehyde gradually during the wearing and using process, and induce the disease through the contact of the respiratory organs, eyes and the largest organ of the human body - skin.

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< p > if the pH value exceeds the standard, it may lead to the destruction of the natural barrier on the surface of the skin, resulting in burning sensation, causing bacteria and easily causing diseases.

The product with problems is shown in Figure 2 and figure 3.

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< p > the above results show that the products involved in this fast fashion comparison test, except for odor, decomposable carcinogenic aromatic amine dyes, color fastness to light (light fastness, color fastness to perspiration), pilling and tearing strength, have not met the standards of almost all testing items, indicating that the overall quality of "fast fashion" clothing is still not high.

The quality of garments produced in China is quite different from that of foreign countries through the comparison of the qualified rates between domestic and overseas products.

Therefore, from the point of view of the factory, the production quality of Chinese clothing enterprises is not lower than that of the overseas production enterprises.

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< p > < strong > analyze the basic situation of the test results of this "fast fashion" a href= "http://www.91se91.com/news/index_s.asp" > clothing < /a >, and put forward the following suggestions: < /strong > /p >

< p > < strong > 1., standardize the purchase of raw materials and control the quality of commodities from the source.

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< p > "parity" does not mean "cheap". In order to bring the fashion experience of "super value" to consumers, clothing brands should standardize the procurement of raw materials and ensure the quality from the source while grasping the quality of finished products such as garments.

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< p > in addition, we should pay due attention to the raw material market.

Efforts should be made to improve the quality level of raw materials, control the quality of textile products from the source of the industrial chain, and promote the overall improvement of textile quality.

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< p > < strong > 2. establish a stable supplier system and strengthen strategic cooperative relations.

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< p > fast fashion is a double-edged sword.

While seeking "fast", it is easy to relax control over supply chain.

"Fast fashion" brand must establish a stable supplier system, not only to "fast" and "fashion", but also to ensure quality.

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< p > on the one hand, brand enterprises should establish win-win strategic partnership with suppliers to achieve efficient sharing of information and knowledge, enhance the professional ability of fabric development and even design, and enhance the sense of belonging of suppliers to clothing brand enterprises while gaining better fabrics.

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< p > on the other hand, the two sides should establish mutual trust relationship and work together to reduce the cost of fabric development and realize risk sharing and benefit sharing.

At the same time, the two sides can establish an effective communication mechanism, so that suppliers can better understand the needs of clothing brand enterprises, reduce the cost of repeated communication, and thus can produce fabrics that meet the needs of clothing brand enterprises faster.

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< p > < strong > 3. increase the quality of products < a href= "http://www.91se91.com/news/index_q.asp > detection link < /a >.

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< p > with the increasingly fierce competition of "fast fashion" brand nowadays, the price war is becoming more and more intense. The core factor of quality "cost performance" is becoming more and more important.

From the actual operation, increasing the testing link will definitely extend the shelf time of the product, but the result is that the consumers' appreciation of the product quality has improved significantly.

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< p > for fast fashion brand, it is better to divide speed into two parts: in design, the sooner the better, the forward trend design can provide more production and logistics distribution time for brands, but in quality control, we should strictly observe the testing process.

Because of the fashion of quality assurance, we can withstand the test of the market before we can get the recognition of consumers.

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