CASS Completed The Layout Of The Clothing Industry To Achieve Full Speed Running Of 100 Stores.

2013 Garment industry Touch bottom reversal is achieved. According to statistics, the size of China's garment industry is expected to increase by 7.8% over the same period in 2013, and its growth rate has picked up slightly to 8.2% in 2014.

CASS is one of the most brilliant stars in the big wave of industry reversal. In less than two years before it was released, CASS good luck terminal opened its store with brilliant results. With the help of the Pyramid open shop strategy, East China, Southern China and North China blossom everywhere, O2O and member management double line attack to speed up store running, improve the quantity and quality of the channel, and complete the industrial layout.

In the central city, CASS is suitable to adopt the Pyramid open shop strategy. At the top of Pyramid is the image store opened in the mainstream business circle and shopping mall, to enhance the brand's influence in the city. The backbone is the Shang Chao peripheral store, the standard store and the super store, which are built around the business super periphery. The standard store is located near the two level business circle, such as women's street, so as to build up the profit space. The bottom is the community store, serving the daily needs of community residents. "This layout of Pyramid has established a good profit distribution system, providing a continuous impetus for CASS to take root in the central city." CASS general Beijing distributor said.

For the development of regional market, CASS Jiashi is to set up a model and penetrate the surrounding strategy. Fu Hengwei, the general distributor of Shanxi market, said that CASS Jiashi first took root in the provincial capital Taiyuan. After Taiyuan became a big gun, it gradually went deep into Changzhi, Shuozhou, Datong and other prefecture level cities. In the East China market, CASS Jiashi is also the first to Ji'nan, then to Tai'an, Weifang and other places, to achieve a rapid breakthrough in the regional market. Fujian, based on Xiamen, radiated Quanzhou, Fuqing, Putian and other places.

It has been revealed that in 2012, after the success of the CASS market in Fujian, Jiashi began to replicate quickly to the whole country. At present, the basic layout of the terminal has been completed. From south to north, from west to East, it has been pouring into the good quality life Museum. Recently, the most southern Guangdong Guangzhou city Panyu District Qinghe East Road Huichang Xintiandi has painted a picture on the CASS Jiashi map. In 2014, the layout of the channel has also started. [Jiashi plus life hall] Sichuan Chengdu Qingyang Tian Hui store will open in January 10th, Fujian Fuzhou Pengshan WAL-MART store will be followed by January 20th.

"With the help of Pyramid's opening up strategy, CASS has built a small network of clothing in every central city. Through the regional development of model cities radiating surrounding cities, weave a large network of interior clothing. With the increasing number of small networks, the larger the network is, the larger the CASS will be. Zhou Bin, executive vice president of CASS, said.

　　 CASS Jiashi set up Tmall flagship store of CASS Jiashi life Museum in July 2013, and launched WeChat public account. Consumers can browse the store's layout and information online, and realize the simultaneous purchase on line and offline, so as to create a O2O mode of clothing.

This year, CASS Jiashi focuses on building terminal information system, among which membership management system is the most important. CASS Jiashi not only has developed a large number of members' gifts, but also has made many online sales promotion activities with micro-blog WeChat, and has gained many loyal fans. CASS Jia Shi will take the store as the center, radiate the surrounding communities, establish a membership database through activities, understand user needs, and provide more precise interior clothing scheme, achieve in-depth communication with consumers, and create a service oriented marketing mode of members.

"Internet store" will be the trend of fashion industry. In CASS's information system, we can clearly see all aspects of store shelves, commodity management, logistics distribution and after sales service. With the help of online shopping mall and micro-blog WeChat marketing, we can get more user data, allow more users to interact, help companies better tap consumer demand, and bring impetus to the development of the company. Zhou Bin, executive vice president of CASS, said.

Inside lap Apparel industry When the layout is basically completed, the deep management of the channel will be the next challenge. CASS is good at the store as the core, O2O and member management have the same strength, establish and improve the user database, fully understand the real needs of consumers, enhance the service level of the stores, and constantly deepen the channels, and jointly promote the healthy and long-term development of the apparel industry.