Bosideng Brand New Experience Shop Opens In Weifang

< p > recently, a huge deep colored polyhedron shocked and landed on the a href= "http://www.91se91.com/news/index_p.asp" > Weifang < /a > Ginza mall.

The combination of 3 cubic meters of cubes changes into a pparent and cool experience space.

This is Bosideng brand new Pop-up Store mobile concept store.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Pop-up Store < /a > is no longer a new word in the overseas retail industry, especially in the fashion industry. It has been defined as a new form of creative marketing mode combined with the retail store.

The so-called Pop-up Store can be understood as a short run fashion shop.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > retail industry < /a > until now, what is lacking is the element that makes consumers palpitate. The store layout and the fatigue of commodity catalytic fatigue are similar. Pop-up Store is a typical representative of life at the same time, just like the red plum in white snow.

It pays attention to a kind of entertainment spirit, stimulates the central nervous system of consumers with waves of surprises, and captures a group of new consumer groups who are changeable and new.

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< p style= "text-align: left" > in fact, the nature of temporary stores is very simple, just like temporary counters in temporary stores, temporary brand promotion and sale. Only Pop-up Store pays more attention to internal and external packaging, so it is more controversial topic.

At present, a lot of international luxury brands will choose the fashion and sophisticated cities to set up temporary stores like this. They are the focus of attention, coupled with "limited time" sales stores, making Pop-up Store gradually become the title of new retail formats.

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< p > related links: < /p >

< p > Bosideng group is a multi brand comprehensive clothing management group, which is mainly made up of down garments. Its chairman and president is Mr. Gao Dekang.

The existing Changshu Bosideng, Jiangsu snow Zhong Fei, Yamato Yasuhiro, Sihong Bosideng and Yangzhou Bosideng, Xuzhou Bosideng six production base, has more than 20000 employees.

In October 2007, Bosideng International Holdings Limited (Stock Code: HK03998) was successfully listed on the main board of Hongkong.

The market share of the core brand of the group has occupied half of the domestic down garment market for many years.

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< p > on the basis of strengthening the main business of down garment, the group further optimizes its product mix and improves its profitability so as to gradually realize the development strategy of four seasons.

At present, the group's non feather clothing products include Bosteng men's wear, Jesse's dress, Rui Qi women's wear, Mogao casual wear and so on.

Today, Bosideng products successfully enter the markets of Canada, Russia, Britain and other countries.

In 2012, Bosideng opened flagship store and set up its European headquarters in London, England.

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So far, Bosideng has set up "China's world famous brand", "National Quality Award" and "China's industrial Award". It has become one of the leading industries in China, demonstrating its achievements and vitality in the practice of famous brand strategy, excellent management and independent innovation. P

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