Asia's Economy Continues To Heat Up High-End Men's Clothing For Asian Market

The latest global luxury market research by P Bain Bain &Company shows that Hongkong and Macao continue to outshine the Chinese mainland with the continued growth of tourism, but the real rising star in the region is Southeast Asia. In 2013, extravagant consumption in Southeast Asia is expected to grow by 11% to 6 billion euros, or about $8 billion 100 million.

High end men's clothing is skillfully managing this wave.

For more and more wealthy businessmen who live in Southeast Asia or travel to Southeast Asia, men's clothing is an important product category.

"This is unbelievable," said Michele Norsa, chief executive of Salvatore Ferragamo. "I looked at those figures and found that the situation was surprisingly good." Michel Norsa said.

I think there will be tremendous potential for organic growth in the next three to five years. "

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< p > Ferragamo has 60% men's clothing. In the first half of 2013, its sales in Asia increased by 13% to 240 million euros.

Although the company did not provide specific sales figures in Southeast Asia, norsa said that in the past two years, the region has become an important engine of growth in Asia as a whole.

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< p > not just the Ferragamo family.

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< p > "our sales there have achieved two digit growth," said Fabrizio Cardinale, chief executive officer of Dunhill, the British male brand Dunhill (Fabrizio).

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Less than P, Dunhill produces all kinds of men's clothing and accessories from suits to smoking sets, which began selling in Singapore and Malaysia twenty years ago, but the company said that the market has only recently prospered and brought in substantial returns.

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< p > "in the past few years, the GDP growth in the Southeast Asian market is very significant," Karl Tinauli said. "This of course stimulates the luxury sector."

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Tom Ford (Domenico De Sole), chief executive of the high-end menswear "/a" brand Tom, "P" > a href= "http://www.91se91.com/news/index_c.asp", agrees with Domenico de Sol.

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< p > "there are lots of good business to do," de Sol said.

He added that Tom Ford will open the first shop in the area next spring in the coastal bay Jinsha shopping plaza in Singapore.

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Young brands such as Tom Ford (P Tom) still saw strong growth momentum in the mainland of China, because it only entered China one and a half years ago, but many of the older men's wear brands there had only maintained a steady growth in sales. "Ford"

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P has enjoyed the luxury brand and the big Logo for nearly ten years, but recently the rich people are spending more in Southeast Asia. To some extent, there will be more specialized products, especially men's clothing.

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< p > "people are dying for the real thing," Gu Wei said. "One day, I saw several fashionable young men coming out of the taxi in Singapore. They were wearing a Mohair coat and bright blue trousers. They were tailored in a typical Naples style.

It is very important to inherit classic values and integrate them with contemporary consumers.

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Less than P, this fascination with quality reflects the long-standing pursuit of quality fabrics and embroidery in the region and the elegant style of local dwellers accustomed to wearing formal dresses.

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< p > "what I like most is the Barone shirt, which is equivalent to the men's dress in Philippines," said Umberto Angeloni, chief executive officer of Italy menswear brand Caruso (Umberto Angeloni).

The brand has recently cooperated with China's Fosun Group to promote in China.

"It is a kind of hand embroidered shirt or jacket, made of banana or pineapple fiber, which is very thin, almost pparent, and needs to be produced for many days, so the price is about several thousand dollars."

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Another key factor in the "P" men's clothing market is that many wealthy Chinese travel to Singapore, Thailand, Indonesia and Malaysia or settle there.

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< p > "the big family is an important consumer group, they pursue special things," Gu Wei said. "They have cultivated good taste in watches, cars and clothing, and have acquired the habit of buying luxury goods."

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It is not surprising that brands with special emphasis on quality and technology receive good returns. < p >

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P (Zegna Zegna), one of the first European brands to open shop in China, started in 1991. It produced the best fabrics in the clothing industry in 1991.

Today, 50% of its retail businesses are in Asia, 100 in Greater China, and 20 in Southeast Asia.

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< p > "in China, Zegna is a leading brand of high-end men's clothing. It also helps to increase our source of new stores in Southeast Asia," said Gildo Zegna, chief executive of the company. "In June last year, 1/3 of the new stores we opened in Jinsha shopping plaza in the Gulf Coast of Singapore were Chinese," said Gildo Zegna.

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< p > Ferragamo opened its first store in Singapore in 1990 and now has 40 stores in Southeast Asia.

Footwear is, of course, the flagship product of the brand. The brand's best selling products in this area are caramel and beige soft leather shoes.

Norsa said, "most of our products are not trademarks." in this area, "the importance of products is not the trademarks".

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< p > for Zegna, < a href= "http://www.91se91.com/news/index_c.asp" > leather products < /a > and custom tailored suits and new custom cashmere sweaters are the best sellers in the region.

"We also notice that customers' interest in high-end casual wear is growing," Zegna added.

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"P" fashionable casual dress is very important in Southeast Asia because it is usually warmer.

Dunhill, which belongs to the peak group, pays great attention to the sales mix in this market.

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< p > "beautiful eiderdown" a href= "http://www.91se91.com/news/index_c.asp" > cashmere coat < /a > is obviously not attractive to most of the customers here, because the average temperature here is 30 degrees Celsius, "Karl Tinauli said.

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< p > but "we use the special craft" ice "cotton polo shirt is very suitable for Southeast Asian market," he added.

He refers to shirts made of specially made cotton and is comfortable to wear at high temperatures.

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< p > Tom Ford is famous for his expensive modern suit and evening dress.

"The customers here are ready to accept it," de Sol said.

He regards the region as a whole.

"You go to the shopping mall in Indonesia. It's amazing.

It has grown rapidly over the past few years.

Vietnam is also starting to develop.

But not all of them will happen overnight.

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< p > although we can clearly feel the overall development of the Southeast Asian market, countries like Burma and Kampuchea still have little access to luxury goods.

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< p > "there is no luxury yet," said Gu Wei. "But at least the food there is delicious."

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