Eight Main Problems Facing The O2O Model

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< p > from the budget point of view, the official flagship store mode of Japan is positioning the whole network, the first store of O2O of big power.

Because all of them, including O2O, are basically related to small appliances and large appliances.

But now we are the first Haier to do so. Now, we have the a href= "http://www.91se91.com/business/" mode < /a > with us now opening a store, from online reception, and then passing the order through the grid information, that is, through the user's grid, that is, his delivery address. We have made the whole country into 1800 grids, and the national area has been divided into 1800 grids according to the street.

Then we pass the order through the grid information, through the user's logistics information, then deliver the order to 1800 grids, and then do the distribution by the shops of 1800 entities.

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< p > in the O2O practice of sun Shun, we think we may need to overcome 8 difficulties. We also share with you the experience of day and day: < /p >

< p > < strong > the first is the problem of < /strong > a href= "http://www.91se91.com/business/" > strong > sweep threshold > /strong > /a > strong >.

< /strong > because we now have all the customers in our shop, because we have also calculated that ten people came to our store to buy electricity, and about 2 people traded (that is, I do not know the other products of Haier).

But how many users are willing to take a cell phone to sweep the two-dimensional code in your shop? Basically not.

There are dealers who are reluctant to do so because they think why the order that can be traded online can be pferred to online pactions, and the ratio is not necessarily proportional to us, because we have more than 1800 grids nationwide.

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The second problem of < p > < strong > is the problem of interworking and interworking under the offline offline, that is, < /strong > a href= "http://www.91se91.com/business/" > strong > cooperation < /strong > /a > strong >.

< /strong > from the line down now, we wanted to let 20 thousand Haier lines go to the store to grab the qualification of single service, but at the beginning, we felt that the offline owners were all doing physical entities and did not do electronic commerce. Suddenly, the cats could be very aggressive. They all rushed to grab the order. But after finishing it, we found that we had a great impact on his price, which was the same as the system, because the price was monopolized online.

I have just come across a case in which a user bought a refrigerator in Yantai. The fridge is three thousand yuan. There is a physical store on the island of Yantai. He is our service grid. He usually sells 4000 yuan, so that a refrigerator can sell for one thousand yuan, because we have to involve a price in the whole country, so we set the price to 3200 yuan.

So the dealers on the island of Yantai are unwilling to deliver goods, but we are going to deliver goods on a daily basis. We have to go to the TC library through Yantai's main warehouse and send the fridge to the user's home by boat, so our logistics cost is very high.

So how can we get through the online and offline pformation? How do we pform many physical stores from the perspective of the electricity supplier?

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< p > < strong > third questions of price system.

< /strong > a sharing of the entire value chain, including the issue of pricing of our value, involving the issue of distributor profits.

There are third problems involved here.

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< p > < strong > fourth is the problem of inventory synchronization.

< /strong > the biggest problem with O2O is the whole inventory. How can the 1800 grids be displayed in Tmall?

We also did a lot of work, made three areas, and went to the county until we reached the provincial level.

But the biggest problem is that this inventory will have many high-end models. These models can't be stocked in every grid for you. For example, there are more than 100 models in my shop, so the dealer is unwilling to follow your preparation. He thinks your model is best sold on the line and won't be ready for you.

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< p > < strong > fifth is the problem of salesman's commission.

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< p > < strong > sixth is the problem of < /strong > a href= "http://www.91se91.com/business/" > strong > Product Differentiation < /strong > /a > strong > under the online offline area.

< /strong > because Haier's products are separated from the north and the south, the south is suitable for the southern region of the commodity, the north is suitable for the northern region of the commodity, resulting in the north and South regional differences, but also lead to the problem of asynchrony.

The north and South models are all in bulk, and the northern part of the model is not available.

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< p > < strong > seventh is the limitation of the regional grid.

< /strong > I have separated the whole country through 1800 grids, including the two-dimensional code scanning code. After that, the user is not necessarily going to your shop, this order does not divide your grid.

So the limitation of regional grid is my biggest problem.

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The eighth problem of < p > < strong > is the whole < /strong > a href= "http://www.91se91.com/business/" > strong > membership system < /strong > /a > strong > problem, < /strong > including how to do this member system.

Because the official flagship store has only been doing it for three months, and it has just passed the trial run period of the store.

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