Overseas Legions Enter The Chinese Market.

In the field of domestic e-commerce, apart from the large business platform such as Taobao and Jingdong, and the numerous vertical intensive e-commerce websites that are trying hard to keep a firm foothold in the market, there are always new ones who aim at the opportune moment to covet the big cake of the electricity supplier. Among this group of new entrants, there are many Internet companies who have been struggling for many years. Traditional retailer There is also an international electricity supplier with a share of the sea.

　　 Opportunities for overseas electricity suppliers

　　 Shanghai Free Trade Zone It became a heavy news in 2013, and how the unknown territory will adapt to the market in the future is still a mystery, but the eyes of the whole country and even the whole world have been attracted to this field. In view of the regional advantages and policy advantages of the FTA, cross-border electricity providers have become the dark horse of the electricity supplier under the policy of the free trade zone. Last week, the Shanghai free trade area cross-border e-commerce pilot platform was officially launched, and the "Hai Tong" as the representative of the Hai Tao business enterprise was righting the policy, and the overseas purchasing and purchasing policies and regulations for long-term "edge ball" became increasingly standardized.

In addition, China's electricity supplier business has attracted the attention of overseas business operators. In 2013, Blue Nile, the world's largest jeweller, listed China as the focal point of international business. The British fashion ASOS also launched a Chinese version of the page to support the payment of Renminbi and Alipay. But for these overseas businesses, the success of the international market does not mean that they can capture the shopping heart of Chinese consumers. For the time being, a few overseas electricity suppliers are still in the Chinese market.

　　 Traditional retail touch net

While the overseas Legion entered, the local traditional retailers also moved on the way to the net.

with Yintai department store The traditional retailers represented by Wanda and Hualian Shopping Center not only began to develop their own e-commerce business, but also actively integrated with traditional retail and online retail businesses. Alipay "offline payment" appeared in Yintai department store, Wanda self built platform and Ma Yun decided to bet. Hualian is also going to use Gao de map and Alipay to pay. These initial practices will continue to deepen this year.

Some experts said that traditional retail has entered a period of change, and constantly trying and upgrading the electricity supplier business can bring a better shopping experience for consumers. For traditional enterprises, although the road of O2O has already begun to model, it does not mean a smooth road, and it is even more crucial for us to take a good road in the following time.

　　 Internet companies set foot in the electricity supplier

In the past 2013, Baidu invested in the glutinous rice net to make a group buying business, and Baidu vice president Liu Jun became a CEO in December of that year. Baidu's e-commerce plan to build a life service platform using maps and glutinous rice net has been increasingly clear. The joint operation of sina micro-blog and Alibaba has also opened the way of sina's commercials. The placement ads on micro-blog's Taobao are everywhere. Sohu, 360 and other Internet companies are also exploring ways of cooperation with the electricity supplier.

Internet companies are sitting on the flow entry and technology advantages. Compared with the electric business enterprises that have been operating for many years, there is a lack of mature business models. Acquisitions, business cooperation and other ways are just injecting business blood for themselves. Internet companies still need time to achieve their own hematopoiesis.