Lanzhou Stores Began To Enter Year-End Discount Mode.

The shopping mall with < p > a href= "http://www.91se91.com/news/index_p.asp" > Lanzhou < /a > has begun to enter the year-end discount mode. The best time to purchase winter clothes has begun.

"I sold 7 down coats a day."

A saleswoman of a women's clothing store in New World department store, Zhangye Road, told reporters that this is the best selling day since the winter of this year.

It is not just the store of the new world department store, but the major shopping malls in Lanzhou generally feel that the winter clothing this week is obviously selling faster.

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< p > < strong > < a > href= > http://www.91se91.com/news/index_c.asp > down coat > /a > leather discount > /strong > /p >

In the first half of December, the discount for winter wear was maintained at around 20 percent off. P

Since the beginning of this week, even the brand with high popularity in the shopping mall counters has seen a 50 percent off discount.

This is the main reason for the fast selling of winter clothes this week.

The feeling of salesmen is obvious. Although the minimum temperature dropped to minus 6 degrees Celsius 3 weeks ago, the customers were waiting for the year-end discount.

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< p > a person in charge of a shopping mall analyzes that people always wear new clothes for the new year's psychology. After that year, winter clothes are not sold.

Nowadays, there is only one day holiday on New Year's day. It's early in the new year. The Spring Festival in 2014 is in January 31st. Now it is only a month or a few days from the new year. The sales pressure of the clothing brand is very heavy, and the discount is also very simple.

For example, the down garment mentioned above is priced at more than 1000 yuan, and the price after folding is 600 yuan.

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This year's winter dress is brighter and more tender than P.

Even with a consistently understated and expensive low-priced fur garment, there has been a "Ma Long (a colourful French dessert") color.

Bright colors may stimulate customers' desire to buy more.

However, if you want to pick a perfect and fashionable cocoon coat, you may need to move faster.

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< p > < strong > shopping mall year-end celebration is the best time to purchase < /strong > /p >

< p > > many a href= "http://www.91se91.com/news/index_c.asp" > clothing brand < /a > all said that considering the poor sales situation from last year, the order quantity of winter clothing decreased this year.

In addition, when choosing the type, many brands have increased the proportion of basic sales that can guarantee sales volume, while the proportion of specially fashionable styles will decrease.

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< p > industry insiders explained that the fashionable style represents the image of a brand, but risks in the market are not necessarily good.

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< p > industry insiders say that next week is next year's shopping mall year-end celebration. These two weeks are a good time to purchase.

Brand promotion is the biggest in two weeks.

By the one or two week before the new year, brand discount may still be there, but it is likely that many styles have been sold out, or the size is not complete.

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< p > commonly known as the "holiday buying tide" is being cooled in clothing stores.

Although the clothing industry is closely related to the cold weather and weather, but with the popularity of online shopping among young people and the number of middle-aged and old people joining the online shopping team, the impact of online shopping on physical stores is becoming more and more prominent.

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< p > some industry leaders in Lanzhou say frankly that the impact of electricity suppliers on traditional stores has begun to appear.

A shopkeeper of a brand clothing agency in the East said that in recent years, sales of some clothing products have declined. One of the main reasons is that young consumers gradually concentrate their clothing on the Internet. The Internet has turned clothing entities into "fitting rooms" for people, and we are aware of this.

Compared with some southern cities, the impact of the Lanzhou market is relatively small. The most popular ones should be women's wear, children's wear and underwear.

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