The American Aristocratic POLO Menswear Changed To China.

< p > in the United States and even European countries, wearing POLO shirt is a symbol of identity. It originated from a game of polo in the upper class of the United States, and became a noble expression of POLO shirts. In Europe and America, men wearing POLO T-shirts are often seen in various social occasions, high-level banquets and so on.

At least one POLO shirt for thousands of dollars has become synonymous with high-end clothing.

In shopping malls, POLO shirts are only sold in high-end department stores. The general public can only look at "shirts". The clothing industry in Europe and the United States usually compares the POLO brand clothes with the luxury brands such as < a href= "http://www.91se91.com/news/index_f.asp" > PARDA < /a > LV, a href= "http://www.91se91.com/news/index_f.asp" > Dior < a >.

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< p > this is the honorable identity of the American clothing brand. When it came to China, it became the ubiquitous "a href=" http://www.91se91.com/news/index_f.asp "public dress < /a". It was not only cheap but also without quality, and no more advanced dress status of the Americans in general view. A ten yuan and 20 yuan POLO men's T-shirt became the working clothes of the general people. Many times it was only worn on working occasions, because it was too cheap to attract customers' attention.

So embarrassing American brand will only appear in China. The POLO T-shirt and the ordinary short sleeved T-shirt are not two kinds. Chinese people will not regard it as a famous brand product.

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< p > in Europe and the United States, the production and sale of POLO shirts is not so common as in China. Only one company is running it. That is, the US Polo Association market development company, registered with POLO logo, guarantees the quality and value of products perfectly. The strict brand protection consciousness ensures the authority of products. The professional market operation ability has established authentic brand files for the long-term development of POLO brand. More strict a href= "http://sjfzxm.com/news/index_c.asp" > product quality < /a > mechanism ensures the market value of POLO men's wear brand. Therefore, in Europe and America, POLO becomes mainstream clothing brand is not surprising.

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The beauty of the brand is authorized by the Chinese clothing dealer to come to the sales management. It completely changes its taste. In the Chinese market, the set of market standards in Europe and the United States is completely invalid. Only the Chinese people's own a href= "http://www.91se91.com/news/index_f.asp" > dress management law < /a >, the POLO brand Chinese operation enterprise, which is not subject to any restrictions, regards it as a money making machine. It does not take into account the value of the brand. The higher the brand awareness in Europe and America is, the more money it can make for Chinese agents. Therefore, in China's men's T-shirt market, POLO brand is not brand oriented, plus China's agents re authorized its business scope, and finally became more than 100 Chinese garment enterprises running a POLO shirt. < p > Europe.

This is the result that the American Polo Association never dreamed of.

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< p > when the market reality has already appeared, the situation has become uncontrollable. Overnight, there are POLOT sales outlets everywhere. Whether it is "a href=" http://www.91se91.com/news/index_f.asp "," shopping mall store "/a", or mobile street vendors, everyone buys POLO clothing, the price ranges from 100 yuan to ten yuan, and any price is there, really, fake, and the authenticity of products is also difficult to distinguish between customers and real customers.

Sometimes a small stall can sell tens of thousands of POLO shirts in a summer. This record is hard to reach in large shopping malls in Europe and America. Some manufacturers who call themselves authentic American POLO shirts do not really know what the real American POLO shirts look like. In this way, the us a href= "http://www.91se91.com/news/index_c.asp" and the national brand "/a" are completely trampled on in China and become the lowest products.

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< p > > from a href= "http://www.91se91.com/news/index_f.asp" > POLO brand > /a > in China, people in Europe and America are becoming cautious and cautious when they are doing business with Chinese businessmen. They dare not easily manage their Chinese href= businessmen with "a" href= "http://www.91se91.com/news/index_c.asp" > brand "/a". They think of the Chinese reality of the sweater, and they are even more scared. So most of the original clothing brands from Europe and America are directly set up offices in China, which directly manage the market in China.

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