Shi Neng Hang'S Success In Zipper King In China

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201401/10/20140110040910_sj.JPG "/" < < > >

< p style= "text-align: center > > strong > the chairman of Fujian Xun Xing Group Co., Ltd. Shi Neng hang < /strong > /p >

< p > < strong > feedback society > /strong > /p >

< p > for many readers, knowing Shi Neng Hang is not because they know that China has produced a world-renowned "a href=" http://xm.sjfzxm.com/ "zipper /a" company in the zipper industry, but because the spread of the fortune family's rich list has aroused many readers' attention to the Shi family.

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< p > wealth is indeed an eye-catching vocabulary.

However, in the eyes of Shi Neng hang, this is just a "digital symbol".

He said, "the wealth I have is far beyond our needs".

So, many people would really like to know, since it is a "digital symbol", what can Shi Neng hang, who has huge fortune, want to do? < /p >

< p > it is said that there was a time when Shi Neng hang and an entrepreneur were playing golf together. The entrepreneur told him that he earned a lot of money and could spend a few lives. If he wanted to quit, he asked what can be done.

However, after a pause, Shi Neng hang added, "if we are like you, then we will be finished!" < /p >

< p > Shi Neng said, "it is not important to have more money and less money. We are doing things together, doing things for our employees, customers and the society. It is very difficult at the beginning to survive. Now, well, survival is not a problem. Money is not a problem. Then we have to think about whether we are satisfied." < /p >

< p > Shi Nengkeng believes that from the perspective of enterprise development, Xun Xing, a newly established entrepreneur, is just one of many small factories in Jinjiang. Although it is hard to start a business, the most important thing is not personal, but a good entrepreneurial environment. The growth of Xun Xing is accompanied by the rapid development of China's economy.

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So, even though we are rich now, I think I want to develop the zipper industry in China with the wealth that I have at the moment, create a world-class zipper brand, and create more wealth to repay our shareholders, employees, customers, give back to society, and reflect the social value of enterprises. "P"

Said Shi Neng hang.

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< p > < strong > make your own brand < /strong > < /p >

< p > < strong > create your own brand. This is the dream of Shi Neng hang since he founded Xun Xing.

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< p > now, playing a href= "http://www.91se91.com/news/index_h.asp" > brand < /a > has become an important part of the differentiation strategy of major businesses. But ten years ago, in the age of OEM, brand playing is likely to be regarded as a "fool".

Shi Neng Keng recalled that when he heard that Xun Xing wanted to brand, everyone was laughing, including colleagues. What brand do they think a small business was playing?

But at that time, Shi Neng Keng thought that the enterprises without brands would be swaying, without initiative and being restricted by others. Although it would be very difficult to start a brand at the very beginning, as long as the brand was recognized by others, the living space would be bigger and bigger.

Of course, Shi Neng hang also admitted that playing the brand was influenced by YKK, because YKK was found to have a great brand effect. As soon as we saw it, its price was much higher than that without a brand.

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< p > < strong > when it comes to the brand building of Xun Xing, we must talk about Xun Xing basketball team.

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There are still a lot of stories about the P basketball team.

In addition to his own hobby of basketball, it is said that Xun Hing Investment basketball club has something to do with the local government, because the basketball team at that time was a grade B team, and the level was too poor.

"At that time, when Xun Hing was involved in basketball clubs, the company was scolding, saying that such a rotten team, how can they invest? It is totally burning money, no economic benefits."

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< p > however, Shi Neng hang said that he decided to invest in basketball clubs too early, because he knew that when he went in, he could not get out. At that time, there were three main purposes: first, to support sports in Fujian; two, to publicize the SBS brand and enhance the corporate image; three, to plan to intervene in the sports industry.

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From P's point of view, Shi Neng believes that the basketball club itself is an enterprise. With the continuous improvement of Fujian's SBS men's basketball team, basketball has brought a higher reputation and reputation to SBS's brand. At the same time, basketball has also injected more fashion elements and sports elements into the SBS brand. In the process, SBS zipper has become the main zipper supplier of major sports brands and leisure brands in China.

In addition, the basketball team also let xunxing's team be more united and enterprising spirit, the courage to challenge their opponents and to surpass themselves.

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< p > Shi Neng hang said, now, the development of basketball club is in accordance with the original train of thought. In the development of enterprises, clubs are developing and supporting each other. On the one hand, enterprises have gained brand awareness. On the other hand, Xun Xing basketball team has also changed from grade B to A.

It is understood that at that time, Xun Xing group also wanted to take advantage of the brand of Xun Xing basketball team to intervene in the sports industry, including clothing, sports shoes and so on. They had already done a set of CI designs, but later they were afraid to intervene. They were afraid of too much risk and too much energy. So when the initial three goals were achieved, only two had been achieved, and third had not yet done so.

But Shi Neng said that sooner or later this should be done, so long as the basketball team can get better and better, this is a logical thing.

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< p > < strong > change to modern enterprise < /strong > < /p >

< p > China's private enterprises have a special feature: < a href= "http://www.91se91.com/news/index_cj.asp > > family management < /a > mode is very common, the early Xun Xing shares are no exception.

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< p > however, it is a compulsory course to dilute the family management and strengthen the modern enterprise system in Shi Neng Hang's goal of internationalization.

This process is rather difficult, although Shi Neng believes that Shijia brothers have a very unified view on this point, capable of being able or inferior.

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< p > but according to many local people, there was still a lot of resistance at the beginning, especially when the outside talent was introduced.

For example, Xun Xing Shanghai subsidiary was originally managed by Shi family members. However, it had a stalled phenomenon when it developed to a certain scale.

To this end, although most members of the family do not agree with the reform of family management personnel in Shanghai branch, Shi Neng Hang is still in a position to fight against all odds, boldly opening outside talent to form a new management team, and giving full authority to support them to carry out reform and innovation.

At present, the turnover of Shanghai company has accounted for 1/3 of Xun Hing shares and has become an important subsidiary.

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P > this shows that, in the process of reform, although the pits are resisted from the family, he has not compromised in the face of resistance, but is constantly dissolving it.

The modern enterprise system, in terms of employing personnel, is mainly based on talents, boldly promoting talents, recognizing the virtuous does not recognize relatives, and now the management team of Tianjin and Shanghai has no family background at all. Her son is also a small manager in Shanghai; at the company headquarters, he established a professional manager team with the CEO as the core, responsible for the overall management of the company; in terms of nurturing talents, xunxing shares and Huaqiao University jointly established a zipper college, training middle and primary level management and technical talents, and paid middle and senior management cadres to go to famous universities for further studies. In the new 500 mu workshop, a large dormitory and villas for employees and management were built, so that talents could be settled in the xunxing. After years of efforts, xunxing company has some family members of Shi Family in the company, but Shi Neng hang has established a relatively perfect one.

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Less than P, of course, Shi Neng hang does not deny that, for those family members who are really capable and have potential for development, especially those who graduated from universities, Xun Xing shares will also introduce them into the company as a training target. For example, after his son graduated from University, he entered Xun Xing stock Shanghai branch. Now it has been two or three years.

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< p > in addition, Shi Neng hang, as the most important manager of Xun Xing, is constantly learning.

It is understood that Shi Neng hang spent a lot of time in various forms of learning and training in recent years, such as Shanghai Jiaotong University EMBA class study and Peking University President's class learning. Shi Neng believes that continuous learning and improvement is very important.

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