How Can Wenzhou Shoes Enter The World'S Primary Market?

Shoes, feet, and labor-intensive products are expendable goods. After a pair of fashionable shoes are paid by customers, they will pass through the manufacturer's three guarantees period. After that, they will generally be deformed or damaged. From this perspective, shoes are fast moving consumer goods.

The beauty and vanity will not be frustrated with the deformation of shoes, and will pay more attention to the attraction of their shoes, such as the rate of return on the street. Therefore, women will wear shoes more than men in a year. Women usually buy shoes by impulse impulse buying. In a year, they are usually 7 pairs or even more than that. It is no wonder that BELLE can make women's shoes into industry predators. This is not related to the number of women's shoes, while men generally buy about 4 pairs of shoes a year. Generally, men prefer to wear leisure and sports in the first half of the year. They will wear more formal and business categories in the second half of the year. And customers, especially women, are born.

　　 開一個皮鞋專賣店，一般是女鞋帶動男鞋，尤其對溫州鞋來說，女鞋暫時不是強項，而溫州男鞋的款式比較正裝、商務化，質量也得到消費者的認可，這些也是溫州鞋的優勢，目前溫州鞋也朝休閑化虛擬滲透，多年的一線終端大戰，溫州鞋品牌味也漸濃，在三四級市場已深入人心，部分知名鞋企在沿海城市開始向一級市場挑戰，擅長男鞋營銷的溫州鞋企一般在廣東、成渝、江蘇建立女鞋外購辦事處，為溫州男鞋找到“時尚夫妻”配對，把抓緊時尚元素的異地女鞋“嫁”給溫州男鞋后，一個溫州式的皮鞋專賣店就是這樣產生了，在這種專賣店里，略顯傳統正裝的男鞋加上時尚的女鞋，既滿足了顧客在購買力內對溫州皮鞋品牌的追崇，同時不管是夫妻之間，還是男人與“情人”之間，或者朋友之間，都會成全顧客之美。

Wenzhou shoes set up the absolute advantage of the three or four tier market by this store, and also made the brand of Wenzhou shoes.

Before going out of the water, BELLE shoes, which mainly take the department store format, are well known, BELLE shoes are well developed, fashionable and comfortable, and have excellent quality, but there are no advertisements that bombed them. Only advertisements on magazines and websites are quite numerous. Magazines and website advertisements mainly analyze the trend of fashion and the propaganda effect of wearing collocation, and promote the interest and attention of customers to a fashion shoe, and arouse customers' desire to buy.

After the listing of BELLE, BELLE has acquired SNDA, BELLE and Sunda "couples", so that Wenzhou shoe players have to reconsider their own direction of development. Sunda can take advantage of BELLE's advantages to make the platform of men's shoes more elevated. This is a big threat to Wenzhou shoe enterprises. Only when there is risk can they have motivation. The shoe companies in Hong Kong should be grateful to BELLE, and no superior player will have a decent opponent. The experts are growing up with the best players. Wenzhou shoes should not only compare with BELLE, but also with international brands, so as to achieve a truly strong national brand.

Wenzhou people can go all over the world, indicating that the concept of Wenzhou shoes is much more than that. Wenzhou's well-known shoe enterprises must challenge the primary market, and must further innovate and upgrade the men's shoes development and marketing. How to challenge the primary market, the traditional Wenzhou men's shoes and its traditional marketing formula can't accomplish this mission. Women's shoes can be purchased or developed in foreign countries in Guangdong, where the information frontier is. But the Wenzhou men's shoes are the root of the success of the Wenzhou shoes, and keep the roots. This is the true culture of the shoes of Wenzhou, and even this culture can't be imitated elsewhere, so that the culture of the Wenzhou shoes has a long history and has to be innovated.

In the past, the homogenization of Wenzhou men's shoes was that the Wenzhou shoe men themselves hit their own feet with stones. Although they were very painful, they had not been able to pass through for a long time. This is a kind of sadness.

Some time ago, I went to a certain prefecture level city in Fujian to inspect the shoe market. The manager of a well-known department store said to me: "our shopping mall is women's shoes to drive men's shoes, such as BELLE, we do not set up sales at the bottom, and we do not want BELLE, we are afraid BELLE will not see us."

The knock-out system is going to have to protect the bottom sales, and it will cost at that rate. The businessmen who operate the Wenzhou shoes will pay for the shopping malls and enter the business. The risk of operation will be great. But if they do not enter the primary market, Wenzhou shoes will lose the most important link in the shoe industry chain, which is the shopping mall department store. This is the most important link in the shoe industry chain. The Kangnai shoes, AOKANG and red dragonflies are well versed in this principle. They are also good at using the logo products to establish brand personality, such as the Shu Shi series developed by Kangnai group, the alliance of AOKANG and Wanli Wade, and the sports shoes of red dragonfly. This is the signal and power for Wenzhou leather shoes to advance and break through to the primary market. From this phenomenon, we can see that the Wenzhou shoe enters the famous department store, and it is necessary to end it.

The strong quality and the rising of grade are an important factor in brand success. If the quality is hard, the brand is hard, the grade is high, and the qualification is old. Why some famous Wenzhou shoes have been called in China, but why can't they enter the primary market or enter the first class market? Many of them are not profitable. I think an important factor is that the quality and grade of the products are not upgraded, so the starting point of other aspects is limited.

A shoe brand is an indispensable part of advertising. However, advertising alone can not make a brand absolutely sustainable. Moreover, the cost is rising. Capital investment is an important indicator of enterprise risk assessment. Especially, enterprises are most afraid of capital chain breakage. If product base, management services and investment return rate can not keep up, there is a great possibility that enterprises will close down. Many cases such as Qin Chi have proved this.

If the terminal is king, if it is to sacrifice its profits and achieve its false reputation, I think it would be better to pursue profit in the terminal construction process as a reality, and the shoe store will turn into a double room or even bigger and higher in the former prosperous commercial street, though it can grab the popularity and squeeze out the marginal market share, but this is also asymmetric with the current high rent and high cost operation. Seeking pformation and innovation is an unavoidable way for shoe enterprises at present.

Of course, no matter which way it is, everything is for the market, and the most scientific way to let customers willing to pay is the premise of the competitiveness of shoemaking enterprises. Otherwise, under the pressure of high cost, it will be hard for us to predict and not to see the end.

Shoes are not high-tech products, but the quality and foundation of shoes can be combined with other elements to enhance the real future of a brand. The integration of breakout is to make every brand accumulate resources, eliminate cost pressures, and let the brand's buds finally bloom.