Zhejiang Jiaxing Innovative Marketing Consumers To Buy Clothes Directly Run Factories

< p > in recent years, more and more a href= "http://www.91se91.com/news/index_cj.asp" > washes clothes < /a > people have found a new battlefield, that is, clothes factory shop, where clothes to be washed out, may be 88% off of the market price, or even zero.

The products sold by these factory stores tend to be low and low quality. "More formal than Taobao, more parity than Tmall" has become a good tool for them to fight against electricity providers. Therefore, many factories and shops in Jiaxing promoted sales activities and even attracted consumers from Shanghai, Hangzhou and Ningbo to drive Taobao.

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< p > in the era of clothing entity store business being forced by electric providers, the appearance of factory shops seems to be a new signal, giving new hope to clothing enterprises going forward in the fog.

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< p > < strong > factory shop has become "fragrant pastry" < /strong > /p >

Less than P, careful people can easily find that in recent years, there are more and more factory shops in Jiaxing.

Compared to the stores selling positive prices, the price of factory shops is undoubtedly attractive to everyone.

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Ms. Green, who lives in the town of P, is a shopper. She can't miss the activities of almost every factory shop.

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< p > a dress with a price tag of more than 900 yuan is priced at only 150 yuan in the factory store, which makes her feel very cost-effective.

Although the style of < a href= "http://www.91se91.com/news/index_f.asp" > dress < /a > is not up to date, if it is selected, it will not matter if the basic item is selected, so long as the quality is good.

Now, the mall is just a cloud for me, and clothes are thousands of dollars. I can start with several good clothes in the factory store.

Ms. Jin said.

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Like Ms. P, Ms. Yu, 25, is also keen on washing clothes at factory stores.

"When I first went to a factory store to wash clothes, it was almost like the discovery of the new world. I bought 8 clothes at a stretch, and spent only about 1000 yuan.

Not only can the factory store ensure that the clothes are authentic, but also try to see the effect. "

Ms. Yu pointed to the white down jacket he was wearing and told the reporter that the dress was also returned from the factory store.

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< p > reporter has learned that many factory stores in Jiaxing area will be holding a variety of sales before the Spring Festival.

Although most of these factory shops have a certain distance from the city center, this does not affect the enthusiasm of everyone.

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< p > < strong > is actually "new wine in old bottles" < /strong > < /p >.

At P, the factory store "captured" many consumers at affordable prices.

But reporters can't help wondering, is factory store a new thing in recent years? Why do businesses take the promotion form of factory stores? < /p >

< p > "factory shop" has a long history and has been developing for decades in Europe.

The practice of setting up direct selling shops in the factory area was very common in the 80s of last century, which was the model of 'front shop after factory', 'downstairs mall, upstairs factory'.

Qian Dake, a business school teacher at Jiaxing University, told reporters that the factory store is not a new thing. It can be regarded as a variant of the direct selling form of the production enterprise. "This sales mode mainly eliminates inventory through low price promotion, reclaims funds, reduces intermediate links, reduces sales costs, and strengthens the control of sales channels by enterprises."

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Zhang Minghua, chairman of Zhejiang Ya Ying Garments Co., Ltd., said: "every enterprise adopts different purposes of factory shop marketing. Some of them aim to acknowledge customers, some to clear inventories, others to P and defective products.

Every year, except for the new model, the sample of the elegant and naughty "Tao Ying" has a larger proportion of the clothes that are slightly defective but do not affect the normal wear.

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"P >" many people on the Internet buy our products, but some consumers will hesitate because they can't understand the quality of the package, nor can they feel our excellent service.

In order to get close to consumers and fully display our products, we go from the line to the next line to carry out factory shop sales activities.

Fang Tianyu, vice president of wheat bags, told reporters that it is a matter of killing two birds with one stone to reward consumers with affordable prices while giving consumers trust in brands.

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< p > "this factory shop activity, 95% of the clothing for the new season or explosion, and the price of the 90% product is cheaper than our Tmall flagship store.

This kind of high quality sales promotion is designed to make local consumers better understand us and tap potential customers.

Zheng Shang technology information (Jiaxing) Co., Ltd. CEO Xu Qun said.

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< p > < strong > factory store advantages and defects coexist < /strong > < /p >

< p > it is learnt that in addition to a small number of enterprises carrying out direct selling in factory stores all year round, most enterprises only choose a few days a year for centralized promotion.

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Last December, Mai Bao company launched a 3 day factory shop sale. P

Fang Tian Yu said that this is the third time that the company has launched a factory store activity. The effect is far ahead of expectations. The sales volume of 3 days is around 2 million yuan. "I think it is a new trend in the future to go from line to line. Therefore, we may organize two large-scale factory shop sales activities every year."

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< p > "under the current environment of consumption depression," a href= "http://www.91se91.com/news/index_cj.asp" > factory shop direct sale < /a > mode can really achieve the purpose of quick return of capital and cost reduction in production enterprises, and it is estimated that this mode will become popular in the past two years.

There will also be some innovations in the specific form, such as the formation of off-site business cooperation or alliances in order to overcome geographical constraints.

Money can be analyzed.

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While P has brought some profits to the enterprises, many entrepreneurs who have tried the factory shop mode have also expressed concern.

The factory store mode mainly attracts consumers who are more sensitive to the price. Because of the low price, the customer flow rate is very large, which brings certain security risks, and has regional limitations, which is more suitable for local consumers to participate.

In addition, brand value can be damaged if factory shops coexist with other sales channels for a long time.

Zhang Minghua said whether he would continue to promote factory shop promotions in the future, he did not dare to vote.

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< p > and Xu Qun is still full of confidence in the factory store. "We want to make a new attempt of O2O in the promotion of JUSTYLE factory store on the 10 day of this month.

Looking for consumers online, and then taking them to a real store to choose products, this brand new form may become the trend of the future.

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