Fujian Shoes And Clothing And Other Categories Of Well-Known Trademarks In The Country Accounted For 1/5 Of The Total.

< p > reporter learned from the Fujian Administration for Industry and Commerce today, Fujian Provincial Administration for Industry and Commerce has identified 446 famous trademarks in 2013. Among the newly recognized provincial famous trademarks, the number of Quanzhou was the largest, reaching 100, followed by Fuzhou and Xiamen, with the number of 77 and 70 respectively. Quanzhou, < a > Fuzhou < /a > Xiamen have more than half the number of newly identified trademarks in three places. < /p >
< p > < strong > the development of different regions is unbalanced. The industry category is relatively concentrated < /strong > < /p >
< p > except for the newly recognized famous trademarks, Quanzhou, Fuzhou and Xiamen are also far ahead of the three famous trademarks. According to statistics, as of December 31, 2013, the number of famous trademarks in Fuzhou is 3436. Among them, Quanzhou has a > famous trademark < /a > 912, Fuzhou has 593, Xiamen has 545. Only a single market in Quanzhou has more than 1/4 of the current number of famous trademarks. Quanzhou, Fuzhou, Xiamen three places in the number of famous trademarks now reached nearly 6 percent. < /p >
< p > the obvious difference between regions is also reflected in the number of famous trademarks in the country. According to statistics, as of March 31, 2013, Fujian has 301 well-known trademarks. Among them, 104 in Quanzhou, 69 in Xiamen and 30 in Fuzhou. Quanzhou's single city accounts for more than 3 of the total volume. Quanzhou, Xiamen and Fuzhou accounted for nearly 7 of the three well-known trademarks in the country. < /p >
< p > the relevant staff of the Fujian Administration for Industry and Commerce said that the development of trademark work in various regions of Fujian is not balanced at present, especially the gap between the economically developed coastal areas and the underdeveloped areas in mountainous areas is obvious. The unbalanced development of regional trademark work is also reflected in the reserve power of the famous trademark brand resources. In the less developed areas, the famous brand names have not been followed up for a long time. Some well-known trademarks and enterprises with registered trademarks have developed slowly, failing to reach the requirements of < a > brand development < /a >. < /p >
< p > in the industry distribution, there are still a relatively centralized and relatively single industry category of well-known trademarks in Fujian. According to statistics, the proportion of traditional light industry dominant industries is the largest. Fujian's famous trademarks, which are distributed on clothing, shoes and other categories, account for nearly 1/5 of the total. < /p >
< p > < strong > trademark economic effect is obvious, trademark awareness of enterprises is enhanced < /strong > < /p >
< p > in recent years, the application volume and registration volume of trademark in Fujian have increased significantly year by year, maintaining the vitality and vitality of vigorous development. < /p >
< p > Fujian Province Administration for Industry and commerce related staff introduction, in recent years, trademark economic effect is increasingly apparent, enterprise trademark awareness is also rising. Under the background of economic globalization, the famous trademark has become a sharp weapon for enterprises to enter the market and participate in competition. It has become the source and driving force for optimizing the allocation of resources and improving economic efficiency. < /p >
< p > enterprise's < a href= "http://sjfzxm.com/news/index_s.asp > > trademark awareness < /a > promotion, also reflects that the enterprises in different industries generally raise their enthusiasm for trademark application. Quanzhou City Administration for Industry and Commerce recently announced the 2013 Quanzhou famous trademark recognition list. According to statistics, among the newly identified 184 municipal famous trademarks, there are diversified characteristics. Compared with the previous category of shoes and clothing, the newly recognized well-known trademark involves chemical agents, ceramics, toys, agricultural products, catering, marketing services and other industries, covering almost all trademark categories. In addition, there is a certain proportion of agricultural trademarks in the newly recognized trademarks of Quanzhou. < /p >
< p > the relevant staff of the Fujian Administration for Industry and Commerce said that the economic value of agricultural related trademarks will change significantly before and after registration. In addition to the significant increase in the income of beneficiaries, the impact of agriculture related trademarks on the regional economy will also gradually increase. Agricultural related trademarks have effectively promoted the rapid growth of related industries, and promoted the continuous extension of their industrial chains, thus effectively promoting the development process of agricultural industrialization. The registration and use of agricultural related trademarks are conducive to the development of rural economy and the promotion of agricultural industrialization and marketization. In particular, the unique characteristics of the public resources of the geographical indications trademark contain enormous economic value, which is directly related to the interests of millions of households. < /p >
< p >, however, the relevant staff also talked about the fact that most enterprises in Fujian are still using trademarks at a low level. "The value of a trademark lies not only in its distinguishing function, quality assurance function, advertising function, but also in its connotation, popularity and other added value." Related staff revealed that many enterprises were not very understanding and weak in using trademarks, especially the licensing, pricing, and pledge of famous trademarks. < /p >
"P >" in the future, we will also focus on increasing the total number of registered trademarks, especially to increase the number of trademarks of agricultural products and trademarks of geographical indications, increase the number of internationally registered trademarks and increase the number of service trademarks. At the same time, we will also focus on enhancing the value of trademarks, giving full play to and revealing the value of trademarks, especially giving full play to the role of trademarks of agricultural products and trademarks of geographical indications in the construction of < a > the new socialist countryside < /a >. < /p >