Interview With Samsonite President, Meon: India Market Mining "Gold"

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< p > > a href= "http://sjfzxm.com/news/index_c.asp" > Samsonite < /a >, the century old and world-renowned luggage brand, is "mining" acquisition opportunities in India to increase market share and increase efficiency, said a senior executive of the company.

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< p > "we are in good condition and have plenty of cash flow. We are looking for local brands in India and other Asian markets for acquisitions.

Until last year, our focus has always been on international brands, but now we want to pay more attention to local brands.

Samsonite South Asia Limited CEO < a href= "http://sjfzxm.com/news/index_c.asp" > meong Nong /a > (E.P.Sueresh Menon) said.

Menon said that the company was negotiating with a local bag manufacturer in India, but did not disclose more specific details.

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P, the US based Samsonite is the world's No. 1 "a href=" http://sjfzxm.com/news/index_c.asp "bag manufacturer" /a ", hoping to occupy a larger share of the luggage market in India, because India's luggage market has been developing rapidly in recent years, and it is mostly occupied by scattered small businesses.

VIP industries and Samsonite are leaders in organized markets.

VIP accounted for 47% of the market share, followed by Samsonite, occupying 45% of the share; the remaining share was in the hands of Safari Industrial Co., Ltd., according to Mei Nong.

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< p > for these data, VIP's marketing vice president Gauss (Sudip Ghose) has different opinions.

"According to our estimates, our brands occupy 50% of the market, Samsonite occupies about 40% to 43% of the share, and the rest belongs to Safari," Gauss said. "In the next fiscal year, we will achieve more than 25% growth, and the market share must be obtained from the competitors.

In particular, we have seen that the industry is undergoing substantial changes, and people's brand awareness is getting stronger and stronger.

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< p > May 2013, a market research firm released the India luggage industry report that the luggage market will grow at a compound growth rate of 18% from 2014 to 2018.

"The increase of personal disposable income and family travel expenses, the development of retail and exclusive stores, and the increasing number of customers regard bags as a kind of life products all play an important role in promoting the development of the luggage industry in India."

The report said.

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< p > < < a href= > http://sjfzxm.com/news/index_c.asp > > India > /a > is the fourth fastest growing economy in the world. In 2013, we achieved net sales of 6 billion 420 million rupees in India, and it is expected to exceed 10 billion rupees in 2015.

Meon said.

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< p > Samsonite Corp plans to release two categories of products (luxury market and more affordable market) in 2014, and to achieve as far as possible the acquisition of a local luggage brand to achieve sales targets.

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In 2012, Samsonite's high-end luggage brand Hartmann, which was purchased by US $35 million for P, will be launched in 2014.

The more affordable products range from around 2000 rupees to 3500 rupees.

In 2013, Samsonite Corp launched the high-end series "a href=" http://sjfzxm.com/news/index_c.asp "luggage" brand "/a" Sierra, which is expected to create revenue of 600 million to 700 million rupees.

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< p > "India market is very sensitive to price, and the market of luggage and luggage which is lower than the American Tourister brand price is very broad.

We have turned our eyes to the market, but we haven't made any decisions yet, and we expect to launch a brand within this range, "said meon.

The price of the American travelers brand is 3500 rupees.

According to the analyst's report, Samsonite has implemented a unique "low profile" strategy in Asia.

"We believe that Samsonite did not wait for customers to develop high-end products, but rather took the lead in using low-end brands to capture low-end customers and then attract them to buy more high-end products in the future."

Standard Chartered Bank said in its May 2013 report.

"For example, in India, Samsonite successfully launched two brands to occupy the middle and low market share."

The report added.

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In the early January 2014, the luggage manufacturer invested second rupees in Magharah Stelar Bonner Sick's investment of 1 billion rupees.

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< p > "at present, 30% of Samsonite's products are sold locally in India.

Our goal is to purchase at least 50% of the products from India within two years, but it will not affect the pricing, because the raw materials are still from China. "

Meon said.

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