Wujiang Pin Xin Umbrella Fabric Development Is At The Front End.

On the list of product development award of the China Federation of textile industry 2013, which was promulgated recently, Wujiang pin Xin Textile Technology Co., Ltd. is on the list. "As the" national textile product development base "," national umbrella cloth development base "and" China outdoor fabric color research and development base "three national signboards, we can afford the national title. When the reporter asked about the cause of the award, Li Zhongfeng spoke with great interest. He said that the company was founded in 1996, is a privately owned enterprise with multiple production and processing bases, engaged in fabric research and development, weaving and printing finishing. Now the core is tackling hard cloth. Fabric Product development.

"Enterprises must walk in the forefront of the industry, not just followers. The company attaches great importance to R & D, and last year's R & D investment accounted for 20% of sales revenue. According to my estimate, sales in 2013 must have exceeded 100 million yuan, and invested 5 million yuan ~600 million in machinery and equipment. In September last year, we completed the sales performance for the same period of the year. Last year, sales revenue increased by more than 40%. On the basis of last year, in 2014, I estimated that the growth rate would be around 30%. He reported the company's overall operating data at the same time. In the eyes of many people in the industry, this series of data, especially in the current downturn in the market seems incredible.

He told reporters, "we must take a long view, and the company will definitely take the international route in the future." He believes that the market with reference is the landing point for the subsequent development of enterprises. "The EU market is worthy of our learning in guiding the trend, technological innovation, and so on.

When it comes to the enterprise's "killer" umbrella fabric, Li Zhongfeng is familiar with it. "Now the industry is talking about product differentiation, where are our differences? At the same time, our key point is the glue surface treatment on the umbrella cloth coating. According to a reporter's investigation, when many parachute enterprises used transparent adhesive on the coating surface, the product had already been coated with silver glue. After application, the resistance to water pressure is about 1000~3000mm, and the handle is soft and pendulous. "Now the product's functionalization will cause various problems." He told reporters that compared with the traditional umbrella cloth, the umbrella cloth now requires many functions such as shading, rain blocking, anti ultraviolet and so on, but the functions superimposed on post-processing will cause various thorny problems caused by mutual reaction. According to the reporter's understanding, the cost and quality impact of pin Xin Textile on solving the different thickness of the shading surface of the umbrella surface has lasted for nearly 4 years.

"Let Umbrella cloth Fashion is the way we must go. " He told reporters without a trace: "umbrellas" are well known to women, and pin Xin now integrates fashionable design elements such as lace, lattice, stripes and so on in fashion, underwear, not only fashionable, but also high added value. Reporters learned in the interview: pin Xin set up a design center in Xiamen, and hired a senior designer to concentrate on the flower pattern and style design of the umbrella fabric. Every day there are new flower styles and 5~7 colors. It is worth mentioning that its own innovative gold jacquard technology, by putting the gold thread into the warp line, breaks the traditional weaving method that can only be placed on the weft before making the fabric color change more and faster.

"Let's make umbrella cloth not only a tool to shield the wind and rain, but also to make it a work of art and beautification." He said with confidence, "umbrella cloth is very popular in the Jiangnan market. Tourist marketing is the direction of our efforts. He believes that tourists from Jiangsu and Zhejiang prefers sunny umbrellas with artistic designs. In his view, the product has its own practical function, and further expand the value behind it is a perfect embodiment of a product.

"In terms of product development, you have to assess the situation, subdivide the layout, and focus on the market." He said that in recent years, several varieties of umbrella cloth developed by the company in recent years belong to the hot selling type, which are very popular in the market and occupy a large market share. At the same time, with the idea of "people without me, people have my superiority", the center of gravity builds its own characteristics.

"Let the development of umbrella's umbrella is in the leading position in the industry, and taking the leading enterprise line has always been the goal of our company's struggle and struggle." In the interview, Li Zhongfeng emphasized that high-end products and differentiated innovation are the reasons for the further development of enterprises.

"Every industry has a certain degree of saturation every year, from depression to recovery is a process of repeated cycles, and this process is the process of survival of the fittest. No matter how the market changes, we have to practise our skills, take advantage of ourselves, make products better and stronger, and occupy more markets, and we will never stand. " Li Zhongfeng told reporters in anticipation of this year's market.