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"Alone Two Children" Policy Is Concerned Not Only Semir Clothing Is Very Optimistic.

2014/1/15 18:21:00 49

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Semir Clothing Two Separate Children National Policy

from one child, two children to two children alone, the change of family planning policy has stimulated the growth of the economy, but the long-term conception and habits of birth and childbirth have led to a gradual decline in the enthusiasm of the two children.

Whether the two child policy alone can wake up the new economic growth point is still a suspense.

fertility two children enthusiasm fade away

recently, according to the investigation report released by Jiayuan, more than 70% of the respondents wanted to have two children after the two child policy was released.

This survey is much more optimistic than previous public figures.

Because there have been reports that the current urban and rural residents two child fertility will only three to 50%.

reporters interviewed several parents in different cities and different ages. Most of them said they were no longer giving birth to two children, mainly due to energy or economic factors, especially in big cities.

although this does not represent all the views, it is undeniable that energy and economic factors have become the primary consideration for the birth of two children.

"long term child socialization leads the society to take a child as normal. Parents put all their energy and resources on a child, raising the average cost of raising their children, so that the whole society feels as if the children are particularly expensive. The fewer children are born, the higher the average child's raising cost will be. However, those who want to have more babies will be able to calculate the cost of childbirth and calculate it according to the average value. It will be very difficult for them to have two children."

Huang Wenzheng, an independent population researcher, bluntly said.

in the pilot areas where some two child policies have been released for nearly 30 years, including Shandong Long Island, Shanxi Yicheng, Gansu Jiuquan, etc., the population has not been surged due to the relaxation of policies, but on the contrary, its birth rate has been declining for many years.

"this trend will be more obvious in big cities."

Huang Wenzheng thinks.

One a href= "http://www.91se91.com/news/index_c.asp" > children's wear brand < /a > management has also indicated that the proportion of two children who really give birth to a child in the city is about ten couples.

of course, we do not exclude some parents who meet the policy conditions. In order to avoid the problem of loneliness in the process of growing up the only child, we choose to have two children.

Regardless of whether or not there is intention to have two children, most parents have affirmed and welcomed the two child policy. "This is not only a great change in family planning, but also a positive direction," he said.

Enterprise leveraging rapid development

it is uncertain whether the number of newborns increases or decreases under the two child policy alone; it is certain that the number of newborns will increase rather than decrease at least in the short term.

This is the same view of many baby related enterprises.

"feel very good, very happy."

This is the first reaction of the children's clothing brand Zheng Hongwei, Semir's clothing store manager, after the two child policy.

balbara ranks first among the top ten children's clothing brands in China, covering 0-14 years old children's clothing and other items.

Zheng Hongwei believes that after fully liberalized two separate children, the growth potential of the children's consumption field, especially the infant market, will be further manifested. "It will play a good role in promoting the development of our leading enterprises."

in fact, before the two child policy has been set yet, Semir clothing has already been deployed for the infant market.

In 2012, on the basis of Barbara's products, Semir costumes began preparing Mini brand Barbara for its 0-3 year old infant brand and launched into the market a year later.

the main consideration was to adapt to the rapid development of baby products market.

"The Barbara brand, which was born in 2002, has been far ahead of the country in terms of sales scale and revenue after 10 years of development. We have achieved very good results. At this time, we feel that the growth and pace of infant business may be larger than that of children. We value the category of baby clothes."

Zheng Hongwei said the company has an independent management team and designer team for mini Barbara, and hopes it will develop in an independent brand form.

"P". Therefore, "we will accelerate investment in the mini balbala business, open shops faster and develop e-commerce channels faster. We will invest more funds and personnel, speed up product design and service to consumers, so that this brand can grow rapidly under the impetus of policies."

the trend is hard to distinguish, .

the policy is good for more than a href= "http://www.91se91.com/news/index_c.asp" > Semir dress < /a >.

"must be a long-term policy benefit to the company."

Tong Zhi medical Constable Huang Yuhua said that Tong Zhi medical is the only company in China's listed companies involved in assisted reproductive technology (including assisted fertilization and insemination), including artificial insemination and in vitro fertilization. The Kunming reproductive center, which has invested tens of millions of yuan, has already obtained a business license. The company is actively applying for assisted reproductive license, and is expected to start trial operation in the first half of this year after obtaining a license.

in addition, some industries have begun to publicize in the name of "alone two children".

Shortly before "P", the slogan of the "two child family improvement first" was launched in a real estate developer's advertisement for its four bedroom apartment renewal. Subsequently, this action drew many real estate agents to follow suit.

Not only in the real estate industry, but also in the automotive industry, the "two child alone" has become the preferred advertising slogan for 7 businessmen in some businesses.

"this is just a gimmick of promotion. Some industries can learn from it, but it does not apply to all."

Marketing expert Yang Changshun believes that, for example, maternal and infant supplies or medical industry is not suitable, "this is a gradual expansion of market capacity, there is no structural adjustment in the market, there is no admittance change, competition situation will not suddenly increase significantly, so there is no need for marketing level adjustment."

> a href= "http://www.91se91.com/news/index_c.asp" > maternity and baby products < /a > the person in charge of the enterprise believes that the two child policy is mostly the middle and high-end user groups. This group pays more attention to the quality and service of the products. "Mother and baby products are experienced instead of propaganda, and consumers are well used, not only will they repeat the purchase, they will also be recommended to their mothers."

on the one hand, there is no obvious rebound in the enthusiasm of the society for the birth of the two children. On the other hand, the enterprises' efforts to win the policy and the intention of trying to make use of the policy of spring breeze are becoming more and more obvious.

Whether the two child policy alone can bring new economic growth points is also unknown.

for this reason, Bai Pengming, a macroeconomic researcher at CIC, believes that the influence of the two child policy alone on the relevant industries should not be ignored. In the market expansion caused by this, there is no doubt that the new round of industry competition is unquestionable. Many separate families, especially the two or three tier cities, have a greater desire for the two children because of the pressure of economic pressure. Once they are released, there will be a certain baby boom, and more industrial space will be added, and the industry is expected to profit from it.