How Far Is Jiangxi From The "Strong Clothing Province"?

< p > as the textile and garment industry of Jiangxi's fifth largest billion industry, where is its development and upgrading? What is the solution to the problem? < /p >

< p > < strong > national first six armor: < /strong > /p >

< p > < strong > clothing province is well deserved < /strong > /p >

< p > reporter: when we mention Jiangxi clothing, we naturally think of the knitted sweater of Nanchang Luojia set, which accounts for 1/3 of the total clothing output in the whole province, which is sold all over the world; "duck of China, friends of the world" and "duck duck" brand down clothing are once the best.

After so many years of market competition, what is the development status of Jiangxi's garment industry? < /p >

< p > Yang Jine: in recent years, the scale of garment industry in Jiangxi has expanded rapidly, and the total volume and efficiency of production and marketing has reached a record high. It has moved forward rapidly in the same industry and has become the sixth largest clothing producer in the central region.

By the end of 2013, the province had 530 garment enterprises above Designated Size, 141 thousand employees, 1 billion 280 million garment production, and the main business revenue was expected to reach 93 billion yuan. The above two indicators were ranked first in the central part and sixth in the whole country. It can be said that Jiangxi is a well deserved garment province.

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< p > with the growth of the total industry, there are a number of provincial garment industry bases and a number of key enterprises and backbone brands in Nanchang Qingshan Lake knitted apparel, Jiujiang Qingqing city down garments, Ganzhou Nankang garments and so on.

Our province has more than 80 original clothing brands, of which 4 have won national honor respectively.

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< p > at present, the output of clothing in Jiangxi has surpassed Shanghai, ranking behind Guangdong, Jiangsu, Zhejiang, Shandong and Fujian.

But Shanghai has pformed from the "big processing market" to "big brand city".

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"P > < strong > brand war: < /strong > /p >

< p > < strong > clothing industry lacks core competence < /strong > < /p >

< p > reporter: in a knitted garment factory of Luojia set, it only costs a few cents to process an sweater. Some enterprises are affected by unfavorable factors such as the increase of labor cost in recent years, appreciation of the renminbi and so on, and even the money earned from the sale of corner goods is profitable.

In the wealth Plaza of Nanchang, a Baozhuang dress produced in Xiamen is often four thousand or five thousand yuan.

In terms of garment processing capacity and technology level, Jiangxi's production of high-end clothing like baozi is not a problem. But why does Jiangxi's clothing products always sell no price and create no brand names? Where is the gap? < /p >

< p > Yang Jine: there are three main problems in the clothing industry of Jiangxi.

First, the brand awareness of clothing enterprises is weak, and there is a phenomenon of small wealth and instant security.

The clothing enterprises in our province mainly rely on production and processing, earn a small amount of processing fees, and do not control the high-end brand planning, creative design and marketing channels of the apparel supply chain, so the risk resistance ability is very low.

Once external factors such as exchange rate fluctuations, raw material prices and labor costs rise, profits will soon be eroded.

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< p > Second, lack of effective incentive mechanism for creative and innovative talents.

Most of the garment enterprises in our province are small and medium-sized private enterprises, and their strength is generally weak. Most of them are in the stage of imitation, processing and competitive bidding with low thresholds, and lack of product innovation consciousness.

The demand for production management talents is relatively large, while the emphasis on creative design, brand planning and information management talents is not enough. In addition, Jiangxi is located in inland provinces and other objective factors, leading to creative and innovative talents "unable to advance or stay".

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< p > Third, the industrial matching is not sound enough.

Lack of professional market support.

Lack of public research and development platform support such as fashion design companies, brand planning companies.

Accessories such as medium and top grade accessories, zippers, buttons and so on can not be purchased locally. New product development, product processing cycle, quick response capability and business efficiency are all affected.

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< p > Chen Wanlong: Jiangxi's clothing processing capacity is at the forefront of the country. Compared with the developed provinces, the difference between them is in the "brand line and non brand line".

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< p > clothing is the carrier of culture, and brand is the enrichment of cultural connotation.

A brand without culture has no vitality and lacks competitiveness.

Jiangxi culture is unique to Jiangxi. The clothing brand of Jiangxi must be integrated into the elements of Jiangxi culture. This is the advantage of seeking differentiated competition with other provinces.

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< p > Qiu Xinhai: the gap between our province and the developed coastal provinces is mainly in three aspects: first, the lack of the independent brand of clothing; two, the lack of research on fashion and the low added value of products; three, the lack of supporting support from the industrial chain; the purchase of some raw materials to other provinces, even better to buy abroad; the woven fabrics are basically lack of self-supporting ability, and the middle and high-grade knitted fabrics are also short; the knitted fabrics lack of printing and dyeing capacity; the high level of washing, embroidery and printing matching capabilities are also insufficient; the public service agencies lacking the development of clothing brands, and lack of professional market support.

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< p > Qin Runming: the clothing in Jiangxi is 1 billion 200 million pieces per year and the output value is about 90000000000 yuan. Shenzhen produces 1 billion 500 million pieces annually and the output value is about 300000000000 yuan.

It is estimated that the unit price of Shenzhen clothing is nearly 3 times that of Jiangxi. The gap between Jiangxi and other provinces and cities is here.

Nowadays, women's clothing in Nanchang's shopping malls is about 40% or even more than that in Shenzhen.

The biggest difference lies in the lack of creativity and brand.

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< p > < strong > creative talents: < /strong > < /p >

< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp > > clothing brand < /a > entry point < /strong > /p >

< p > reporter: since the gap is in the brand, creativity is the core of the brand.

So the cultivation and introduction of creative talents is particularly important.

How can Jiangxi attract and retain creative talents in clothing? "/p".

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< p > < --EndFragment-- > Chen Wanlong: in order to realize the pformation from a large garment province to a strong garment Province, the core of the brand and creativity in Jiangxi is to be completed in the final analysis.

The competition in the garment industry finally falls to the competition of talents.

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< p > clothing creative industry talents are mostly young people. They have professional quality, innovative ability and entrepreneurial passion. They have higher requirements for the innovation atmosphere and development space of the work platform. Most of them are willing to choose the coastal developed provinces of the top five in the country, while most of the garment enterprises in Jiangxi are at the low end of the industrial chain. It is very difficult to retain such talents. This requires government, enterprises, universities and parks to jointly explore and produce a scientific and effective incentive mechanism for talents.

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Shortly before P, Shishi and Jiangxi Clothing Institute signed a cooperation agreement on pporting talents. Shishi also formulated a series of policies to introduce talents: small to low-cost housing for enterprises, housing for the talents, children's enrollment, training and further education, etc., so as to create a business environment, investment and financing mechanism and other aspects. These practices are worthy of Jiangxi's reference.

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< p > < strong > clothing Creative Industry Park: < /strong > /p >

< p > < strong > create < a href= "http://www.91se91.com/news/index_c.asp >" Gan brand clothing > /a > new carrier < /strong > /p >

< p > reporter: the Jiangxi provincial industrial and Commercial Commission has decided to build a clothing Creative Industry Park in Qingshan Lake area of Nanchang. What is the original intention of this decision? < /p >

< p > Yang Jine: now, the development policy of "development and upgrading, speeding up the well-off society, green rising, and promoting Gan Gan" by the provincial Party committee has undoubtedly pointed out a clear direction for the development of Jiangxi garment industry, which is undergoing pformation and upgrading.

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Last May, the main leaders of the Jiangxi provincial Party committee asked to select conditional cities and counties and industrial parks, develop clothing creative industries, and promote the pformation and upgrading of the traditional textile and garment processing industry in the province.

After repeated investigations, the provincial labor and trust Commission finally decided to plan and build China (Jiangxi) knitted apparel Creative Industry Park in Qingshan Lake District, Nanchang, and vigorously develop the clothing creative industry.

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< p > Sun Yi: at present, there are 756 garment and textile enterprises in Qingshan Lake District of Nanchang, but they are all small businesses and lack of large backbone enterprises.

Enterprises are also faced with the difficulty of recruiting workers. They are trapped in the dilemma of "receiving orders but no one is producing". This also requires that garment and textile enterprises take the initiative to pform. Building China (Jiangxi) knitted garment creative industry park is a good opportunity.

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< p > the total investment of the project is 5 billion yuan, covering an area of 920 mu, which is divided into two phases. It has four major functional areas: the R & D creative area, the enterprise headquarters area, the cultural exhibition area and the electronic commerce area. The purpose is to create a place for clothing design, brand design, packaging design, exhibition design, dress and clothing design, exhibition and communication, training and large-scale exhibition.

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< p > with the platform of Creative Industry Park, Jiangxi garment enterprises can cooperate with the authoritative clothing research institutes, clothing colleges and garment experts within and outside the province. The combination of production, study and research is a shortcut for the brand building of Jiangxi enterprises.

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > Electronic Commerce < /a >: < /strong > /p >

< p > < strong > new opportunities for the rise of Jiangxi brand clothing < /strong > /p >

< p > reporter: the latest statistics of China Electronic Commerce Research Center show that the online sales of Taobao and Tmall have been increasing rapidly: in 2011, it was about 60000000000 yuan, about 170000000000 yuan in 2012, and nearly 300 billion yuan in 2013.

For small and medium-sized enterprises in the majority of Jiangxi clothing enterprises, does this indicate that the new opportunities for the rise of Jiangxi garment enterprises have arrived? < /p >

< p > Yang Jine: now in a big city, we have to open a clothing flagship store, from rental stores, decoration to recruit employees, and then to utilities and other expenses, at least a million yuan.

Small businesses simply don't care.

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< p > 2013, "double 11 quarter", Tmall, Taobao Alipay turnover amounted to 35 billion yuan, ten of the top ten of the sales of clothing accounted for 7 seats, the day sales were more than 1 hundred million.

Therefore, opening online shops to develop e-commerce, small investment and quick results are more realistic for garment enterprises.

E-commerce has created opportunities for small brands, small businesses, big brands and big enterprises to compete in the same arena. This is also the advantage of small and medium enterprises.

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< p > Sun Yi: so we set up an e-commerce area in China (Jiangxi) knitted apparel Creative Industry Park, providing free e-commerce platform for garment enterprises.

Small businesses can take the road of the electricity supplier first. After having accumulated funds, channels and customers, they can turn back to invest in physical stores.

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< p > we are confident that the construction of the creative industrial park will become the sub center of Nanchang and become a new highlight of Nanchang city.

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