The World's Leading Men's Wear Exhibition Is Held In Florence.

< p > from January 7th to 10th, the eighty-fifth Pitti Uomo exhibition of the world's leading men's wear exhibition was held in Florence, Italy.

From Italy to the forefront of fashion research, from the world's top a href= "http://www.91se91.com/" target= "_blank" > designer "/a" design of men's clothing series to the youth support special projects, the eighty-fifth Pitti Uomo men's Wear Exhibition in the interpretation of 2014/2015 autumn winter men's fashion trend, at the same time, focus on leading the market, products and fashion appearance.

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< p > the thirteenth Pitti W women's wear show and the Pitti Uomo exhibition were held in the same period.

In the 4 day exhibition, Pitti Uomo's Fortezza fort is also an excellent stage of Pi t Ti W dress series. The exhibition at Fortezza castle Strozzi arena has played a closer synergy with the Pitti Uomo men's wear exhibition, showing the latest appearance of the autumn and winter women's wear.

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< p > < strong > exhibitors have more than 1000 brands < /strong > /p >

For more than a decade, Pitti Uomo has become the best brand seller in the world to showcase its new product range and special projects, and is the main reference for P to launch its global strategy in the sales season.

The Pitti Uomo men's wear show has 1047 brands. The women's wear show at Pitti W has 73 women's wear series. The exhibition focuses on the international market. Nearly 40% of the exhibitors come from over 30 countries.

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At P exhibition, the Brunel lo Cucinel l i brand has expanded the booth area in the main exhibition hall to fully present its complete suite.

The Scotch & Soda brand is chosen to preview its eclectic style high-end Atelier Scotch in the Dell 'Orologio hall in the form of special projects.

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< p > WP Lavori in Corso brand also chooses Pitti Uomo as the global preview of its new Baracuta blue label series.

Holland Cowboy brand G- Star shows the RAW cowboy series and launches a new retail concept.

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< p > the sponsor Pitti Immagine is optimistic about the number of buyers of the professional audience of Pitti Uomo men's wear show. The number of visitors last year is over 30 thousand, including the world's major retailers and small and medium-sized retailers from all over the world.

Pitti Immagine chief executive Raffaello Napoleone (Raffaelo Napoleone) said that most Italy brands were very optimistic about the 2014 men's wear market, while the audience of PittiUomo increased by 30%. Italian company's buyers and exhibitors also increased significantly.

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< p > < strong > Italy brand good market prospect < /strong > /p >

Driven by the sharp rise in sales in the US market, the impact of Italy brand's European market economic downturn has been offset accordingly. Italy brand is generally optimistic about the market prospects for 2014.

Gian Giacomo Ferraris, chief executive of Versace brand (Versace), said: "the growth rate of the US market is very amazing. All the product areas show a two digit growth rate, while the market performance of Japan and Korea is very good. The market response of men's clothing is very good.

In 2014, we will introduce Versace brand men's clothing, and I believe it will be very popular.

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< p > men's clothing currently accounts for 46% of Versace's total sales, and has achieved a 20% growth rate in 2011-2012 years.

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P Cucinelli has doubled its booth Brunello Cucinelli at the Pi t t I Uomo exhibition. Since the brand acquisition of D AvenzaFashion group, it has substantially increased the investment of men's clothing. Currently, men's clothing accounts for 36% of the total sales of the brand.

The BrunelloCucinel Li brand has also achieved a 25% sales growth in the US. The brand's main Italy manufacturing and superb skills are very popular in the international market.

Next year, the Brioni brand will focus on tailoring western market tailoring for young market, and the more intimate design becomes the flagship. The good performance in 2013 will also enhance the sales performance of the brand in 2014.

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< p > < strong > the first change of the opening date of the exhibition is < /strong > < /p >.

< p > London > a href= "http://www.91se91.com/news/index_z.asp" > men's wear week < /a > 2014/2015 autumn winter series released before the opening of the Pitti Uomo men's Wear Exhibition. The 3 day London men's wear week overlapped with Pitti Uomo men's Wear Exhibition for two days.

PittiUomo organizers Pitti Immagine accused the men's clothing industry of lacking unified coordination in the schedule of each exhibition, and once again expressed the hope that the 2015-2017 autumn and winter men's Wear Exhibition in January 8th will be opened in January 8th.

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Raffaello Napoleone, President of P Pitti Immagine, said: "this year's exhibition will be held in January 7th. This is the first time in our history to do this in order to maintain the balance of European industry.

However, we hope that the relevant dates will be more reasonable.

The date of the men's wear exhibition is very sensitive, especially in January.

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< p > under normal circumstances, when men's clothing exhibition is close to holidays, Pitti Uomo exhibition, men's clothing week in Milan and Paris will postpone the schedule for a week, avoiding opening before and after Epiphany (January 6th).

But in 2014, the rule was broken.

The British Fashion Association will organize its men's fashion week in January 6th.

Other men's clothing week also adjusted their schedule according to this date, which forced Pitti Uomo exhibition to open in advance.

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< p > Raffaello Napoleone thinks: "London men's wear week and Paris men's wear week's action is a bit rigid.

London men's week overlaps with epiphany and Orthodox Christmas.

For these special dates, we need to act flexibly, otherwise we will not be able to serve the market.

Some people like to compete for the first place. It is foolish to do so.

He stressed that we should not exclude each other.

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< p > Pitti Immagine senior executives emphasize that clothing sales in Asia's Middle East account for nearly 60% of men's clothing sales.

The men's wear market is becoming more and more important.

Against this background, there is no point in fighting each other.

If everyone is not following the rules, then Pitti Immagine will act alone.

Raffaello Napoleone said: "we are committed to reaching a more effective cooperation agreement with the Italy Fashion Association.

We propose a fixed date.

As we have decided on the PittiUomo men's wear winter show, it will open in January 8th for three consecutive years starting in 2015.

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< p > < strong > let's rock together < /strong > /p >

< p > this year, the sponsor Pit t I Immagine also created a unique commercial, cultural, pleasure and entertainment atmosphere and environment for Pit t iUomo a href= "http://www.91se91.com/news/index_z.asp", exhibitors and professionals, and guided by many links related to fashion, art, sports, design and music.

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< p > the theme of this exhibition is "Rock Me Pitti" (let's rock together).

How much music is there in fashion? How much fashion is there in music? Agostino Polito, deputy general manager of Pitti Immagine, said: "Rock Me Pitti is the theme of the eighty-fifth Pitti Uomo men's Wear Exhibition.

Pitti puts a virtual coin into the glittering global jukebox, which produces voice, text and images, entertainment and emotion, business and creativity.

What to do with music, PittiUomo men's wear show is always done in fashion: the best, the latest, the most interesting and unique style is reinterpreted to provide entertainment and entertainment for the audience.

During the Pitti Uomo exhibition, from the exhibition hall, the unique booth to the front yard of Fortezza fort, there were performances and art installations, which brought vitality to the whole a href= "http://www.91se91.com/news/index_z.asp" exhibition "/a", including the images and the idols related to the music world, echoing a new voice, showing the diversity spirit of the international men's fashion.

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< p > before crossing the end of 2013 and early 2014, the "Rock Me Pitti" special item - "watching music and listening to design" has been implemented in La Rinascente, a famous department store in Florence. The 7 windows produced by 7 young and promising Italy designers are dedicated to showing the relationship between music and design.

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