Chen Yunguo: Changing The Traditional Style And Leading The Industry Revolution

< p > Chen Yunguo is currently the chairman of Shanghai Golden Lotus curtains limited and executive vice president of China Brand Management Science Research Institute.

He has been engaged in building materials industry for a long time.

From 2007 to 2010, he founded the predecessor of Jin Furong company, a Henan curtain dream a href= "http://www.91se91.com/news/index_c.asp" > cloth art < /a > Company.

He has been awarded the national patent certificate of large and small curtains, the brand China, the curtain curtain Creation Award, the curtain industry ten outstanding entrepreneurs award and so on.

Under his leadership, Kim Furong was praised by the industry as "changing the curtain tradition and leading the industry revolution".

Its products are positioned as high quality, high-end fashion and become China's luxury brand in curtain industry.

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< p > reporter noted that in his large and small honours, "originality" and "innovation" are particularly noticeable.

Speaking of the curtains that people live at home, it can be said that they are small and small, and that they are not as big as others. Then how did he innovate? Is innovation related to his character of "being the first in the world" for Hunan people? < /p >

< p > to the reporter's question, he answered with a smile. "If the Hunan people, including me, have anything to do, I will do my best to make every effort to innovate it."

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< p > curtain in modern sense has entered China since Yong Zheng in Qing Dynasty. For a long time, there were no loud curtains.

In view of this situation, Chen Yunguo inspired the idea of developing elaborate curtains.

This idea has not been expected to be understood by peers, experts and industry leaders.

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< p > "what is the objection?" they say that the curtain is not standard, high, low, wide and small.

Many countries want to make elaborate curtains. China wants to make elaborate curtains because no one can enter the door because of the lack of standard curtains.

Later, I told him that I would try to find out its standard and find out a standard without standard, and then make a high-quality curtain.

They said it was impossible.

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< p > Chen Yunguo although his ideas met with the doubts and incomprehension of the industry leaders and peers, Chen Yunguo himself made up his mind to develop the Chinese quality curtains by looking for standards.

In three months, all the employees in the company are concentrating on how to innovate.

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< p > "this industry does need a real brand to support the market.

Why? There are brands in all walks of life, especially in such a large market with curtains, there is no brand, not only China has no brand, but also the whole world has no brand.

Chen Yunguo went on to say that the reason for this is the traditional concept.

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< p > "because it has no standard, so we dare not make a standard first. We are going to change this standard today. We must find out this standard, find out the answer, and then make fine curtain."

He said.

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< p > > after more than three months of meditation and repeated demonstration, Chen Yunguo and others finally worked out the world's first curtain size that can be adjusted according to actual needs.

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"P > recalled this experience," he said with relish. "It took several months to go through all the high-level and design departments of the company, and finally the answer was everywhere.

How can we find out the answer? Because the tradition of curtains is fixed, the curtains want to open a little and can not be opened. The curtains can not be narrowed if they want to shrink.

Finally, at this time, we brainstorm, finally find an answer, the whole curtain unit body, only three-dimensional, to the customer's home to assemble, your curtains big I will pull it away, your curtains, I will be small, and finally a bright curtain in the guest house display, this innovation, this patent is so successful.

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< p > indeed, whether it is household appliances, clothing, bedding, or small towels and socks, there are brands in all walks of life, but the curtain industry has no brand.

Not only are there few famous international brands made in China, but also few in the world.

What is the reason behind it? < /p >

< p > to this question, Chen Yunguo thinks it is "tradition" and "habit".

"It is because there is no standard and no criteria can be found," he said.

This will never keep pace with the changes in the environment.

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< p > February 2011, with the development of the world's first large size telescopic curtain, and applied for the national patent, the gold Furong people started the a href= "http://www.91se91.com/news/index_c.asp" > industry change < /a > with their names. They first proposed the concept of finished curtain in the industry, so that consumers can buy curtains as simple as buying clothes.

Patented patented technology simplifying the previously complicated curtains, and then achieving standardization and mass production.

In February 2012, China's first curtain standard gold Furong finished curtain enterprise standard was first recognized by the state authority.

It marks a small step in curtains standards and a big step in the curtain industry reform.

Products born after innovation have been widely recognized in the domestic and foreign markets.

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< p > < a href= "http://www.91se91.com/pioneer/" > Chen Yun Guo < /a > said, "if you can not find a simplification standard, you can not make curtains.

Because today's curtains from two meters to three meters, is a large trumpet, from three meters to four meters, there are only two in the middle, after such a simple way, we can make high-quality curtains.

This is the first criterion.

The second criterion is not only the standard of specifications, but also the standard of production.

What is the standard of production? For example, the curtains are vertical. If you do not work well, it will be tilted to the side. It will not look good.

Then we have to come up with the standard and we must keep it vertical.

This standard is not everyone can do it. If you do this standard, let the quality be good first, this is the foundation of the brand. Without this foundation, it can not be called the brand.

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< p > this is the best portrayal of the "old expert" who has had more than 40 years of experience in home industry, rather than innovation and self reliance.

He believes that the world's society is changeless, so we must change every day and always think about innovation.

His dream is to create dreams.

In the spirit of the third plenary session, he is also most optimistic about innovation.

He hoped that he would get more understanding and support from the government, society and the media in the process of future innovation. In a legal and relaxed environment, enterprises could play a decisive role in the market.

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"P" at the end of the interview, the reporter really felt: through the market verification, the consumer accepted, which eventually became an innovation.

One side curtain opened the curtain of innovation.

When many of our enterprises have this spirit and concept, more Chinese manufacturing can really pform into China.

The spirit of the Third Plenary Session of the third plenary session will be truly implemented and implemented.

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