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2013 World'S Top Ten Luxury Brand News Inventory

2014/1/20 14:15:00 122

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Fashion Fashion Luxury Brands Cartire Hermes Dior Rolls-Royce Tiffany Louis Weedon Chanel

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 > a href= "http://sjfzxm.com/news/index_s.asp" > Cartire < /a >: annual jewelry exhibition emphasizes storytelling /p >
 April 11, 2013, the top jewellery exhibition of Cartire (Cartier) was launched in Taipei. More than 200 pieces of jewelry were exhibited. At the same time, three installations of Paris's air to Taiwan were arranged at the scene. The four famous muses of Cartire history were designed together with jewelry works. 
 jewellery exhibition takes the theme of "Cartier Precious Muse - Cartire's love for Muses" as a theme. It traces back to the past journey of Cartire's three brothers - from Paris, London, New York, India and Russia, to find inspiration and draw various cultures, and Cartire keeps all these valuable experiences intact. In each design, Cartire is based on historical data and with abundant creativity to create every amazing work. 
 in the history of Cartire jewelry design, there are four famous women who lead the trend in their unique style, and also because they love Cartire and become the inspiration for Cartire jewelry design. The sparks that they interweave with Cartire are the best interpretations to span the style of the times; they interpret the different styles of Cartire; Cartire also gets nourishment from them, and then evolves and blooms out multiple design styles; Cartire also creates style and inspires people to show their own style. 
 expert commenting: storytelling is a good way to use luxury brands, which is a common public relations means. It is a luxury for consumers to feel that the brand's spirit and ideas are conveyed to the consumers, so that consumers can feel the culture represented by the brand in the process of never knowing the unknown. But if the story is an epic legend, only Cartire can achieve it. 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Hermes < /a >: try online marketing by using online games /p >
Less than P, since June 2013, Hermes has been launching a cute racing game and putting its products into it to promote its porcelain cutlery series in the luxury industry. In the game, as long as the cartoon racing car that the player controls the vegetables and fruits, it successfully bypasses the obstacles played by the Hermes porcelain tableware and collects enough mushrooms to pass. Whether it's soundtrack, or the cute feeling of driving a rickety, slightly clumsy cartoon racing car, it is quite different from the noble feeling of Hermes in the past. But the 75 dollar spoon and thousands of dollars of large lacquer plates, the real price of these Hermes porcelain tableware is not so approachable. 
 according to CEO Robert Chavez of Hermes company, the company has invested heavily in digital marketing, focusing on the dual experience of customers online and offline. He said that in 2014, the cost of digital marketing will increase to three times, from 10% of the media budget to 1/3 of the total budget. 
 expert comment: many of the top brands who hold high dignity think that digitalization will weaken the essence of experiential service to some extent, and can not let customers feel the core value of "custom-made" culture, and will make the brand "popular". Digital marketing is the integration of traditional products into high technology, with the help of Internet, computer communication technology and digital interactive media to achieve marketing objectives. It can not only enable luxury goods to analyze marketing activities in real time, but also enable customers to access information at any time and anywhere and enhance user experience. 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Dior < /a >: Qing 60th anniversary released the micro film "secret garden" /p >
 June 2013, Dior (Christian Dior) launched a new movie for its brand 60th anniversary celebration. It launched the micro film "secret garden 2: Palace of Versailles" in the Orangeris Of Versailles of Palace of Versailles, Paris, France. Taking Palace of Versailles as a scene, Inez von Lamsweerde (Inez Van Lamsweerde), who was directed by Vinoodh Matadin (Vindoodh Matadin), created a surreal and poetic picture in the Versailles Palace. In order to shoot and even reproduce the impression of French painter MANET, the film collected 8 beautiful scenes. The film is full of competition, and the huge Palace of Versailles is the three best place for Dior Lady than America. 
 for Dior, Palace of Versailles not only symbolizes the glorious time of the French royal family, but also records many important historical moments of the brand. Just like the introduction of Dior's official micro film: "Versailles Palace and its surrounding gardens, there are many secrets that are carefully guarded. The center of this royal land is hidden in an extraordinary poetic world. In the depths of this mysterious jungle, there is a dense mist garden, where the flower girl lives. " 
 expert commenting: from the day of its birth, the micro film is destined to become a good marketing method that can be adopted by < a href= "http://sjfzxm.com/news/index_s.asp" > luxury brand < /a >. In the current "micro era", microfilm not only provides luxury brands with legendary stories to provide a platform for attention, but also brings profits and reputation to luxury enterprises and brings unprecedented spiritual enjoyment to consumers. It has to be said that micro film is the great development and progress of advertising industry. 
 > a href= "http://sjfzxm.com/news/index_s.asp > > Rolls-Royce < /a >: glory opens the double tenth anniversary celebration activity /p >
 June 28, 2013, Rolls-Royce Motor Co., Ltd. celebrates the establishment of the brand for 109 years, settled in 10th anniversary of Gould's Wood headquarters and entered the Chinese market 10th anniversary. In Beijing, it launched the "Concours d 'Elegance 2013" and "Centennial heritage of light and shadow accompanying" theme activities. This is the first time that Rolls-Royce motor has displayed the best collection of antique models and modern modern models in China for the first time in China, showing the glory of Rolls-Royce automobile in the past century. 
 to pay tribute to the brand 109th anniversary, the launching ceremony invited 109 honorary guests and the most representative Chinese Rolls-Royce automobile pioneer owner, including the first female car owner in China. The top collection antique cars on display are attracting much attention and become the most dazzling stars on the scene, especially a Wraith produced in 1934. The reappearance of the classics has allowed guests to appreciate the infinite charm of the classic models. In addition, the event also invited the British advanced custom clothing brand Ralph & Russo to bring a elegant and luxurious high-end custom fashion show, and jointly presented a "Concours D" Elegance feast for the guests. 
 expert commenting: public relations activities of enterprises need bright points, and public relations activities of luxury goods need gimmicks. Every luxury brand is diligently pursuing how to deeply excavate the brand connotation, express itself in the form of intuition and externally, and attract the attention of the whole society and media in a bright and brilliant way. {page_break} 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Tiffany: < /a > brand promotion and new media > /strong > /p >
By the end of October 31, 2013, Tiffany (Tiffany) three quarterly report exceeded expectations, Asia Pacific market sales surged by 27%, more seize opportunities, opened 6 new retail stores, one of them is in Ji'nan. 
 the achievement of excellent sales performance is inseparable from Tiffany's promotion of brand promotion in the Asia Pacific region, especially in the Chinese market. For example, bring the 128.54 karat Tiffany Diamond "Tiffany legend yellow diamond" to China, and lend it to Zhang Ziyi to wear the Golden Horse Award to witness its first Golden Horse Award. 
In addition to these market operations, Tiffany has also worked hard in the new media: officially launched a newly designed official website, and its Chinese website is also on line at the same time. P You can learn more about Tiffany's full range of products on this website, and explore the splendid heritage of Tiffany over 175 years through detailed brand stories. In addition, Tiffany's proud social media communication is seamless with the official website, and all products can be shared with micro-blog at one key. The website can also be directly linked to Tiffany's official Sina micro-blog Tiffany and Tiffany Youku video area to instantly understand the latest developments of the brand and further enhance the promotion of the Chinese market in the new media. 
 expert comments: at present, the new rich class has gradually become one of the main force of luxury consumption, and new media is the main channel of information collection for the new rich class. It has prominent advantages such as interaction, holography, digitalization and networking. It can make more people understand the respect of luxury brands to consumers, enhance consumer's brand identity and enhance their psychological pride. Therefore, the use of new media marketing as the fashion representative jewellery is the necessity of luxury marketing development. 
 < a > href= > http://sjfzxm.com/news/index_s.asp > > strong < /a >: combating online selling fake > /strong > /p >
P, October 2013, the New York fashion design luxury accessory brand Coach and Taobao update the memorandum of cooperation to combat online selling behavior. On the basis of the memorandum of cooperation signed between the two sides in 2011, the new memorandum is aimed at deepening cooperation in counterfeiting and counterfeiting, and collaborating against Taobao sellers who sell fake Coach products or infringe on intellectual property rights on Taobao, while reaffirming the joint commitment of the two sides to protect consumers' rights in the Coach. 
"As a responsible company, Coach has long been committed to combating counterfeit goods to protect consumers' interests," said Jonathan Seliger, President and chief executive officer of P Coach China. We appreciate the efforts made by Taobao in the fight against counterfeiting, which is conducive to creating a better and more spanparent online shopping environment. Our deepening cooperation with Taobao has once again demonstrated the commitment of both sides to consumers, to ensure that consumers buy Coach authentic products and enjoy the most authentic Coach experience. 
 expert comments: the rapid development of international luxury goods in the domestic market in the past 10 years has bred a number of illegal traders who sell fake goods and have become increasingly fierce in the past 3 years. In fact, the counterfeiting behavior of luxury goods seems to be purely product quality protection, and the deeper purpose is to achieve the brand PR effect through counterfeiting events and enhance brand awareness and reputation. 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Chanel < /a >: "No. 5 perfume" fell into "sensitized door" /p >
 November 2013, due to a report by the European Commission on consumer safety science, the Chanel perfume (Chanel) star product, No. 5, which has been sitting firmly in the global perfume sales champion and is known as the "eternal myth", has plunged into a sensitive storm. Due to the fact that there is a "tree coating" substance in the perfume of "5 perfume", it is included in the EU Consumer Safety Science Committee as a suggestion to ban the sale of products, which is bound to crack down on consumers' buying behavior. 
After the outbreak of the "P sensitive" gate, Chanel said that the regulation of some potential allergens has changed, and this change will affect the whole cosmetic industry. In fact, even some natural products contain these ingredients, which may lead to allergic reactions to some allergic individuals. Chanel brand China Public Relations Department also issued an official statement immediately, saying that Chanel's products are very safe. "We always abide by the relevant industry regulations in the production process, and are committed to ensuring the quality and uniqueness of the products." So far, Chanel 5 is still selling normally in the Chinese market. 
 expert comment: any enterprise, especially the world-famous luxury brand, is confronted with all kinds of sudden public opinion crises. The key to solve the crisis lies in whether we can make quick response and flexible response within the first time, relieve the threat of public opinion, clarify the truth and restore the trust of consumers. 
 Longines: play sports marketing special situation equestrian > /strong > /p >
In from December 7 to 15, 2013, the famous Swiss watch maker Longines watch (Longines) renewed its indissoluble bond with equestrian sports in the city of Shanghai, supporting the largest equestrian event in Asia, the International Horse Culture Festival in Shanghai, and became the sponsor, official timestamp and designated watch for the Longines table P celebrity Invitational tournament to carry out the exquisite demeanour of equestrian sport. Moreover, the Longines table is a perfect blend of the Kang Platinum Series watches and elegant knights, featuring elegant attitude and sportsmanship, recording every wonderful moment of galloping horses. 
Longines has been investing in equestrian sport for nearly a hundred years. P has a long history of 180 years, and has long supported the elegant equestrian sport, because this sport conveys a noble and unique style and elegance, which is exactly the same as the essence of Longines's tabulation tradition and watchmaking philosophy. Longines has devoted all of its energy to the elegant sport of equestrian, and has been sponsoring the Longines equestrian masters competition for three consecutive years in China. 
 expert comment: in essence, sports marketing of luxury goods is actually a kind of marketing based on the advantage, with the strong focus of high-end sports events, ingeniously implanted brand advertising information, and then attract the attention of the community and the media to form an event marketing effect. Luxury brands should not blindly follow suit when they use sports marketing. They must carefully analyze their location and find the conjunction point between them so as to achieve marketing effect without any trace. {page_break} 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Louis Vuitton < /a >: launch mobile shopping platform /p >
 December 2013, Louis Vuitton, the global fashion leader, officially released a fun mobile shopping platform in the United States. It not only displayed the top name brand IN equipment on the Internet, but also created a comprehensive audio-visual experience for buyers carefully. Louis Weedon, In this era of "thumb family" and "second speed fix", physical stores are far from meeting the interactive demands of sellers and buyers. Mobile e-business terminals are steadily gaining ground on the stage of the times, and all kinds of fashion brands have thrown olive branches to them. So Louis Weedon also took the big wave. 
 this mobile shopping application is currently applicable to mobile phones and tablet computers in the United States. With one click, buyers can easily visit this top fashion hall anytime and anywhere. Buyers can watch the vivid fashion show while collecting the latest fashion information about the brand. The most wonderful thing is nothing more than a fun "dressing show". The sexy and beautiful LV beans on the screen help you to try out your clothes. Such a full range of fresh shopping interaction, absolutely let the buyers shout and enjoy, enjoy it. 
 expert comments: the increasing use of mobile devices has promoted the major changes in advertising performance, making mobile media a marketing way for luxury brands to compete. As a new e-business mode, mobile shopping platform is not only an interface for directly selling products, but also a new platform for marketing propaganda. Mobile shopping is a major trend in the development of Internet in the future. It is also a new growth highlight of luxury e-business in the future. 
 > a href= "http://sjfzxm.com/news/index_s.asp" > Prada < /a >: join hands with the brand giant to renovate Emanuele S arcade /p >
 December 2013, Italy luxury group Prada (Prada) signed a contract with the Milan municipal government to undertake joint renovations of Versace (GianniVersaceSpA) and publishing giant Feltrinelli to renovate Milan's famous tourist attractions, one of the oldest shopping arcade in the world (GalleriaVittorioEmanueleII). 
 it is understood that Prada will invest 120 million euros to open the world's largest flagship store in the Emmanuel S arcade mall. The brand now has a 5000 square foot store in the mall, but Prada has signed a 18 year lease with the Emmanuel S arcade, which is currently rented by Feltrinelli's chain bookstore. The three stores will make it the Prada's largest flagship store in the world, and a restaurant and art exhibition space FondazionePrada will be built inside the brand. 
Less than P, as part of the contract, Prada's annual rent will be doubled to 928930 euros. The renovation of Emanuele S arcade is expected to be completed before the Expo 2015 Milan. 
 expert comment: the most important thing is that luxury brands are good at creating large-scale, sensational art events, or displaying the image of the brand, or showing a strong sense of social responsibility, so that the already perfect brand will have an infinite extension. The successful PR strategy of luxury brands is not only new in form, but also effectively displayed by brand specific brand symbols, brand culture and brand connotation.