Pathfinder Slowed Down In 2014 Compared With Last Year.

< p > recent news, < a href= "http://sjfzxm.com/news/index_s.asp" > Pathfinder issued 2014 autumn and winter orders will be < /a > data, combined with its 2014 spring and autumn order meeting data, the 2014 annual order volume of the Pathfinder will be greatly reduced compared with the actual sales order growth in 2013. Let's take a look at the details.

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< p > The Pathfinder 2014 autumn and winter products < a href= "http://sjfzxm.com/news/index_s.asp" > futures orders < /a > the total amount amounted to 1 billion 315 million yuan (including orders from business franchisees, various direct battalions, group customers, e-commerce, outdoor special canal business units), compared with 2013, the actual amount of futures orders executed in autumn and winter increased by about 1 billion 50 million yuan. The total amount was 25% yuan.

Its < a href= "http://sjfzxm.com/news/index_s.asp" > 2014 spring and summer products < /a > the sum of futures orders totaled 780 million yuan, representing an increase of about 20% in 2013 compared with the actual amount of futures orders executed in spring and summer in 2013.

Year-on-year growth of 23.23%.

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Less than P, total orders in 2013 were 1 billion 998 million yuan, up 40.21% over the same period last year.

Some analysts pointed out that the actual implementation of orders less than the corresponding orders will be orders, if the order will be directly compared with the order, the growth rate will be lower.

The order growth rate declined in 2014, or led to a corresponding slowdown in 2014.

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Pathfinder is taking steps to reduce the risk of offline inventory under the background of low retail sales under the current line. It advocates relying on the speed of supply chain reaction to reduce the futures market share. P

Since the spring and summer ordering in 14, the company has already instruct the < a href= "http://sjfzxm.com/news/index_s.asp" > the franchisee < /a >, and does not encourage more orders. If the subsequent replenishment is done, the speed of the supply chain will be completed.

In the < a href= "http://sjfzxm.com/news/index_s.asp" > electricity supplier < /a >, the Pathfinder's adjustment to the online and offline business and franchisee benefit distribution may also affect the ordering intention of the franchisee line and the performance of the order.

It is expected that the ordering of the Pathfinder will continue to slow down, but the rapid increase in online orders makes the overall growth faster than the delivery.

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