Fabric Enterprises Should Make The Correct Use Of The Strength Of Joint And Vertical Ties.

Less than 4 years from 2010 to now, P has successfully operated the "Tianzhu fiber products development innovation alliance", "new biomass resilient short fiber - Shu Shin TM product development innovation alliance", "new color spun yarn fabric development innovation alliance", "China Green non dyeing textile technology innovation alliance" and "antibacterial a href=" http://www.91se91.com/news/index_c.asp "> fiber industry < /a > technology innovation alliance" and other 5 industrial chain innovation alliance. The above alliance tourism fiber enterprises are the leading companies, with the product development and innovation practice of the fabric production enterprises as the main body, transforming technology into products, taking market innovation display and brand docking as the means, and realizing the marketization of technical value. This greatly improves the alliance enterprise sharing the product innovation and technology upgrading brought by the technical value information, and effectively improves the comprehensive competitiveness of the alliance enterprise. < /p >
< p > < strong > alliance value: strive to become < a href= "http://www.91se91.com/news/index_c.asp > > fabric > /a > backbone < /strong > /p >
To realize China's transformation from a large textile and garment country to a strong textile and garment industry, we must rely on the industry to accelerate industrial transformation and upgrading, and establish a modern industrial chain integrated innovation system. P With the development of global integration, competition among brands has escalated from competition among individuals to competition among supply chains, and from simple "product competition" to "integrated innovation competition" that runs through the entire industrial chain. It is imperative to enhance the competitiveness of China's textile and clothing, improve the added value of products, transform the way of industrial development, and form integrated innovation with creativity, research and development, design, management, marketing, logistics, service and other related industries. < /p >
< p > < strong > the need to enhance the competitiveness of enterprises < /strong > < /p >
< p > the current business environment is becoming more and more changeable. More and more enterprises find that only good production efficiency, high quality and good flexibility are difficult to maintain the competitive edge of the market. For Chinese textile enterprises lacking original technological innovation and major inventions patent technology, integrated innovation is particularly important. < /p >
< p > integrated innovation is likely to become a breakthrough in technological leapfrogging. Integrated innovation has become an objective requirement for the development of enterprises in the new economic era. The purpose of integrated innovation is to effectively integrate various production factors, occupy more market share and create greater economic benefits. The goal of modern enterprise integrated innovation is to improve the overall competitiveness of enterprises, and to form creative integration and synergy between innovation process and innovative resources. The "1+1>2" integration effect is generated in the optimal combination of actively seeking the best matching elements. < /p >
< p > < strong > the inevitable choice for enterprises to resist market risks < /strong > < /p >
< p > in recent years, China's textile industry has shown an overall trend of slowing growth, due to the obvious weakening of the international market demand, the lower domestic market demand, the rapid increase in the total factor cost and the excessive cotton price difference at home and abroad. In the face of the current situation, enterprises have taken active measures to adjust product structure and increase added value of products, strengthen internal management, save energy and reduce consumption, reduce production costs, expand external product sales network, actively adjust the ratio of internal and external sales, and establish strategic partnership with upstream and downstream enterprises, set up an integrated innovation alliance of industrial chain, and provide targeted new products for downstream enterprises. A successful industrial alliance can not only help enterprises grow rapidly, enhance their ability to cope with environmental changes, but also promote the construction and improvement of the industry's innovation mechanism, and become the backbone of the industry's international discourse power. < /p >
< p > < strong > mode discussion: how to highlight alliance strength < /strong > /p >
< p > < strong > achieve rapid growth by external force < /strong > /p >
< p > a href= "http://www.91se91.com/news/index_c.asp" > Industry Alliance < /a > is known as "the most important organizational innovation at the end of the twentieth Century. It is an effective carrier to realize the integration and innovation of industrial chain". It refers to a new cooperation mode for enterprises to form mutual cooperation and resource integration in order to ensure the resources superiority of market, technology, talent and brand and so on. With the development of the times, the scope of the alliance is further extended. Its members can be enterprises in a certain industry or upstream and downstream enterprises in the same industry chain, and can also be the combination of production, learning and research. At present, most enterprises in China's textile industry have low R & D investment and weak R & D capability. The rapid progress of technology has increased the uncertainty of R & D investment and innovation. Therefore, the participation or creation of industrial alliances has become a shortcut for the rapid growth of enterprises. The establishment of some large projects has made the establishment of a three-dimensional industrial alliance among enterprises and production, teaching and research as a trend of development. In the long run, the direction of technological innovation of the alliance should be combined with the national strategic interests, and can lead the technological innovation of the whole industry, thus forming a comprehensive support for the core competitiveness of the key industries of the country, and strive for the government's support for policy, resources, finance and Taxation in the development of key technologies and products. < /p >
< p > < strong > horizontal and vertical two forms of alliance < /strong > < /p >
< p > with the increasingly fierce competition in the global market, more and more textile enterprises are promoting the development, application and popularization of new products and technologies through the form of alliances, thus promoting product development and industrial upgrading. The operation of the alliance is basically based on the "vertical integration" of the upper and lower reaches, the joint research and development of innovative products, and the integration of resources with "horizontal links" to jointly expand the market. Among them, the operation strategy of vertically integrated alliances is to combine enterprises with development capabilities, integrate their technological capabilities, and jointly develop innovative high value-added products; horizontal alliance alliance is a company that integrates product development and marketing strength, and creates differentiated products catering to different market segments according to its brand and marketing characteristics. < /p >
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At present, many famous companies abroad, especially those in the fiber field, such as Lan Jing, Ying Wei Da, Xiao Xing, have carried out effective practice in this area, and have successfully established a brand with high awareness of P --EndFragment--. In order to achieve such success, some enterprises in China must rely on continuous accumulation and maintenance, strengthen the construction of terminal sales channels through positive interaction with other enterprises in the alliance and resource sharing (including technology, channels and other resources), so as to ultimately achieve a high degree of maturity of products, brand growth and sustainable development of enterprises, and then drive the development of related industries. < /p >
< p > < strong > concrete practice: service leaves a solid footprint < /strong > /p >
< p > < strong > Tianzhu fiber product development innovation alliance < /strong > < /p >
< p > < strong > union members < /strong > /p >
< p > < strong > national textile product development center, Hebei Jilin Chemical Fiber Co., Ltd. < /strong > /p >
< p > the "Tianzhu fiber product collaborative development system" has developed the product development plan through the research of fiber characteristics and fashion trend matching degree, and developed a rich series of fabric styles with the strength of domestic spinning, weaving, dyeing and finishing, and medium and high-end brand clothing enterprises. Through the garment design, it has strongly promoted the market promotion of "Tianzhu" fiber. < /p >
< p > < strong > EM > /em > practice process < /strong > /p >
< p > in the course of development, more than 50 textile and garment enterprises, including Hunan Huasheng Dongting Hemp Industry Co., Ltd., Wujiang Deyi fashion fabrics Co., Ltd., Tianjin Tianfang Klc Holdings Ltd and Shanghai Ding Tian Textile Co., Ltd., have been actively involved in the development of over 150 kinds of "Tianzhu" fiber fabrics, covering various fields of cotton, wool, silk, hemp, chemical fiber woven fabrics and knitted fabrics, and more than 12 brand clothing designers have used the "Tianzhu" fabric for clothing design, and the "Tianzhu" fiber promotion has achieved the desired success. < /p >
< p > < strong > product development of "new type biomass elastic short fiber - shallows TM" /strong < < /p >
< p > < strong > union members < /strong > /p >
< p > < strong > national textile product development center Haixing Mstar Technology Ltd < /strong > < /p >
< p > "new type of biomass elastic short fiber - Shu SHSI TM" product development cooperation system, joint excellent fabric development base enterprise, jointly develop shlth TM fiber fabric, aiming at promoting the close integration of upstream and downstream enterprises in the product development chain, achieving mutual benefit and win-win situation, and promoting the commercialization and industrialization of new biomass elastic short fiber products, providing consumers with more comfortable and flexible, comfortable exercise experience. < /p >
< p > < strong > practice process < /strong > < /p >
< p > there are more than 20 textile upstream and downstream enterprises such as Hebei Ningbo Refco Group Ltd, Suzhou jindda textile Polytron Technologies Inc, Hunan Huasheng Zhuzhou cedar Co., Ltd. and Shandong Tianxiang Wool Textile Co., Ltd., which participate in fabric development. During the development process, more than 30 technical problems such as spinning, weaving and dyeing and finishing have been solved. In two months, cotton, wool, silk, hemp, denim, corduroy and knitting < /p > have been developed.
< p > > 7 series of more than 100 varieties, and made garments design by professional fashion design studio. < /p >
< p > in October 2011, Shanghai China international textile fabrics and accessories (Qiu Dong) exposition, fabric and clothing comfort, flexibility, wrinkle resistance and resilience, to the fashion designers, fabric buyers and professional and technical personnel left a deep impression, and quickly became the shrex TM fiber marketing ability. < /p >
< p > < strong > "new colored yarn woven fabric" development < /strong > < /p >
< p > < strong > union members < /strong > /p >
< p > < strong > national textile product development center Hua Fu color spinning Limited by Share Ltd < /strong > < /p >
< p > colored spinning is an intermediate product in the upstream of the whole fashion industry chain. Its unique product characteristics can only exert its best fashion expression power through the integration and innovation of the whole industrial chain, which depends on weaving, clothing and even brand retail. It is based on this thinking that alliance members undertake the development and application of colored spun yarn in the field of woven fabrics, and boost the achievement of color spinning from the inside to outside. < /p >
< p > < strong > practice process < /strong > < /p >
< p > the national textile product development center takes full advantage of its own information resources advantages and the rich technological resources advantages of various product development bases and takes the analysis of lifestyle and economic environment as the background. Based on the color creativity and technological innovation of Huafu color spinning, combined with the demand trend of the end garments market, it is combined with the Jiangsu Dan Mao textile Limited by Share Ltd, Jiangsu lufa textile Limited by Share Ltd, Lutai textile Limited by Share Ltd and Zhangjia /p.
In cooperation with enterprises such as P Jinling Textile Co., Ltd., we jointly analyzed the direction of product development, formulated product development plans, and developed 176 fabrics, including four major categories, plain weave, yarn dyed stripe, jacquard and twill, and 30 pieces of fabric were selected for the design of garment design. The development and application of colored spun yarn in the field of woven fabrics is another successful innovative practice of product development collaboration system. < /p >
< p > < strong > "China Green non dyed textile Innovation Alliance" < /strong > /p >
< p > < strong > union members < /strong > /p >
< p > China Textile Information Center, national textile product development center, China Chemical Fiber Industry Association, China Garment Association, China Household Textile Industry Association, Jiangsu Xia Ke environmental protection color spinning Limited by Share Ltd, Tian Nu photoelectric material Limited by Share Ltd, Heng Tian Enterprise Co., Ltd. and 20 other enterprises. < /p >
< p > to advocate the consumption concept of civilization, economy, green and low carbon, and promote the formation of green lifestyle and production mode suited to our national conditions. We should strengthen the research and popularization of key technologies of green environmental protection, such as "coloring of fiber raw materials", and promote sustainable development of industries. < /p >
< p > < strong > practice process < /strong > < /p >
< p > first, carry out market research in the terminal application field of dyed textile products. From the perspective of the impact of economic development trajectory on consumption patterns, combined with the trend prediction and the dyeing technology of raw liquid dyed fabrics, we will fully communicate and communicate with downstream key product development enterprises, partners and clothing terminal brands, and accurately locate product development direction and product application areas. < /p >
< p > according to the characteristics of raw liquid dyed fibers and the characteristics of yarn, combined with the cost accounting of prophase product trial development, the optimal design of product design is determined, so as to further determine the product development capacity of yarn blending fiber, fabric color, color matching, style, pattern and price positioning, and formulate specific product development plan. < /p >
< p > according to the product development plan, from the national textile product development base enterprise, according to the characteristics of enterprise technology and equipment and the needs of customers, 15 cooperative enterprises were selected to participate in product development, targeted to improve and refine the product development plan of the enterprise, and develop 5 categories, namely, knitted, woven jacquard, woollen (semi worsted), yarn dyed shirts and leisure fabrics, and 61 varieties. < /p >
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< p > < --EndFragment-- > < strong > after the successful development of fabric, the original fluid < /strong > /p >
"P > coloring products promotion brochure" organized "alliance" enterprises to participate in the exhibition of Shanghai international fabric and Accessories Expo. Through garment design, we provide visual experience for fashion designers and purchasers to form a serialized expression of coloring products. It will also organize the alliance enterprises to participate in the "upstream and downstream docking activities of clothing and fabrics in China's clothing brand pioneer park" by making use of the advantages of its own promotion platform, so as to transform product innovation achievements into market demands and achieve market transformation of product innovation. < /p >
< p > because the coloring fibers of raw liquor are colored in the process of fiber spinning by adding masterbatch on line, the production process is free from contamination, and clean production is realized. The finished fabrics are directly produced by coloring fibers from raw liquid, and the printing and dyeing links are reduced, thus reducing the pollution of wastewater discharge to the environment, thereby reducing the amount of energy used, protecting the environment, reducing the production cost, and improving the color fastness of fabrics, including washing and rubbing fastness, etc. Preliminary calculations show that the average cost of producing plain colored fabrics can be reduced by about 5%, and that of sports colored stripes can save about 19% of the cost. Such products are very beneficial to the social environment, production enterprises, enterprises and consumers. < /p >
< p > < strong > union of raw liquor coloring enterprises, < /strong > < /p >
< p > < strong > all the fastness reached the standard and the joint promotion was more effective than < /strong > /p >
< p > < strong > Zhang Guocheng, deputy general manager of Changzhou Xu Rong knitting and dyeing Co. Ltd., < /strong > /p >
< p > the raw liquor dyed fibers and yarns are characterized by "green environmental protection, high performance price ratio and fashionable and differentiated products". As a standard, Xu Rong has identified the new product development direction after understanding the market trend, and has carried out technological innovation. Among them, the orange red and water gray interlaced stripes combine fresh and fashionable style to create a youthful and lively leisure style; black, white and brown Tri Color interlaced stripes, and combine elegant and fashionable style to create casual and comfortable leisure wind. The weaving and finishing process of these fabrics is very smooth. No need to dye them in the back, bright colors, all the fastness can meet the standards, and save energy and environmental protection, reduce the cost, and have a strong market competitive advantage. < /p >
< p > suggestion: the alliance will promote the development of fabrics, which is conducive to the exchange of technology and the rapid marketing of fabrics. An enterprise has limited market coverage. It is hoped that alliance enterprises can use the global promotion platform of Xu Rong to realize the sharing of R & D fabrics and push the products to a broader market. < /p >
< p > this kind of fabric can be blended with many fibers, so all kinds of fabrics need a set of detailed color cards for customers to choose and use. < /p >
< p > < strong > water jet weaving achieves lower cost < /strong > /p >
< p > < strong > Chief Engineer of Hangzhou Hongfeng Textile Group Co., Ltd. Xie Ding Zhang < /strong > /p >
< p > the national textile product development center has done a lot of work, formulating product development plan, guiding enterprise product development, establishing an efficient communication platform, so that enterprises can smoothly sample production. In the process of product development and production, the single yarn is treated by special process, which breaks through the imprisonment of water jet looms, and further reduces the production cost. < /p >
< p > recommendation: alliance enterprises should adhere to two points: first, innovation, continue to develop green, environmentally friendly, cost-effective textile products; two, extension, development of differential, functional fiber, elastic color spinning fiber, further strengthen technological innovation and market promotion. < /p >
< p > < strong > rich fiber color enhances fast response < /strong > < /p >
< p > < strong > Jiangsu Hakka environmental color spinning Limited by Share Ltd chairman Chen Jianzhong < /strong > /p >
< p > alliance enterprises have developed multidisciplinary series products, expanded product application areas, improved product grades and market positioning, and formed an integrated innovation advantage of the industrial chain, reflecting the technological content of traditional textile industry. It controls the rational use of energy and reduces the cost of production. The raw liquor coloring technology has improved the utilization rate of dyes and the accuracy of order colors, met the differentiated and personalized consumption needs, and promoted the concept of green and low carbon consumption in the society. < /p >
< p > suggestion: hope that the future alliance can win the greatest resources and get more support. At the same time, we should pay attention to the protection of intellectual property rights, and try to build our own brand. In addition, we need to establish a dynamic color application system, and constantly replenish and adjust 30 basic colors per year according to demand and fashion color to meet market demand. It is also necessary to improve the fast response capability of the market with a delivery period of one week. < /p >