"The Hottest" In The History Of The Spring Festival Makes The Clothing Brand Headache.

< p > in recent days, the highest temperature in Hangzhou has remained above 15 C. It has been said that the two day will rise to 24 degrees Celsius. This makes this winter extremely warm, and many guests who are holding the idea of buying winter clothes will go to the Department Store guests. Finally, they will stretch their hands to the spring dress, and even more ridicule: is this Spring Festival going to wear a dress? < /p >

< p > according to the past, it is the season of new and winter clothes on department stores spring clothes, and the abnormal temperature this year has left many brands with "dumb eyes": the spring clothes that were originally ornamental sales have become a hot commodity, many brands have broken the code phenomenon, and the winter clothes that want to take the opportunity to recover the cost, although the discount has been put to half off, it did not sell well last year.

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< p > < strong > the temperature is above 15 C, and the spring dress is broken off < /strong > < /p >.

< p > last weekend, several stores in Hangzhou city were crowded. Miss Chen was the VIP of Hangzhou Tower. She received several invitations from spring brands in the morning. "I always wanted to buy some a target=" _blank "href=" http://www.91se91.com/ "> clothes" /a "when taking the winter clothes discount, but the two days of the weather were so hot that they could not stay in the mall without getting out of their jackets.

She said.

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< p > however, to her surprise, part of the spring style has broken off.

Miss Chen looked at a dress in O '2nd counter. Sales told her that the size she wanted was sold out.

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< p > "we started spring clothes in the first ten days of the month. Now it is the third wave. Some of the dresses and jackets are sold in two days, which we did not expect."

O, 'Miss Kim, the 2nd brand leader, said.

Due to the recent high temperatures, shopping malls in all major shopping malls have been pulled up and their performance is better than last year.

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< p > at the moment, from all the department stores in Hangzhou City, spring clothes have been completely new. Many counters such as BNX and Broadcast accounted for about 30% of spring clothes, while Only, VEROMODA and other brands accounted for about 90% of spring clothes.

At present, spring clothes seldom start to discount. This year's price is not much different from previous years.

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< p > < strong > winter wear is lowest to sixty percent off, and some of the down garments are not sold. < /strong > < /p >

Less than p years ago, many a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > suppliers were faced with the following situation: they had to rush their heads in spring clothes, but there were still a lot of goods to be cleared in winter.

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< p > "spring clothes started this year as early as December. The first wave spring dress is mainly for decorating the counters full of winter clothes, so for clothing manufacturers, it is the best time to clear out winter clothes before the new year's Eve from late December to next year."

The store staff said.

However, the "high temperature" for more than 15 consecutive days has made it difficult to get rid of the winter.

"This time last year, the down jacket sold well, and no one bought this year. Maybe it's because of the hot weather that everyone is more inclined to buy sweaters."

ROME < a href= "http://www.91se91.com/news/index_f.asp" > special store < /a > Sales said.

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< p > at present, the proportion of winter goods in the major counters is still over 50%, and the down garments, overcoats and thick sweaters are the main objects of the clearing. At the moment, the winter dress discount is the lowest, such as the ROEM winter dress is the lowest 60 percent off, the SELECTED winter clothing part is 50 percent off, and the MURUA winter dress is 5-7 fold.

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< p > < strong > "winter clothing to be cleared, basically is unsalable" < /strong > /p >

< p > when garment manufacturers recover their costs, if winter clothing is unsalable, it will still be a great blow to manufacturers.

Analysis of market participants.

Fortunately, many clothing brands in the second half of 2012 have reduced the order quantity of winter clothing in 2013. The reason for the initial downplay is that the big economic environment leads to a decline in purchasing power. At the moment, it has encountered a "warm winter".

Express stops, online buyers turn to physical stores.

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At present, both the winter dress and the Spring Festival have their customers to support. The annual closing time, the release of purchasing power and the discount activities of shopping malls have led to a wave of wave buying last weekend. P

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< p > in the BNX counter, a young female guest saw a spring coat made of spliced fabric. The front of the garment was a sweater fabric, and the back spliced shirting fabric was very chic. "Before many winter clothes were bought online, now the sellers do not deliver the goods, then they come to the mall to see if they have any favorite clothes."

Said the woman guest.

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< p > it is reported that the major express companies are now in semi vacation state. Many Internet sellers have issued a notice of "stop shipment" after 20 days. This also allows most online shopping to enter "hibernation" temporarily. According to the data released by the shopping website, the current spring and winter clothing index are all down year by year, because more and more shops begin "New Year's holiday". This also lets a large number of customers who have been relying on online shopping choose to enter the physical store to buy new year's new clothes.

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