China Fashion Women'S First Street Entered The "3 Era"

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< p > < strong > organic renewal, old street area has been through "bath fire rebirth" < /strong > /p >

< p > warm winter sun, shining through the floor windows on the old bricks on the walls, the smoke and dust of the years are so mottled and vivid.

It witnessed the rebirth of a number of old buildings built in 1953. It was once the site of the mysterious Hangzhou disease prevention and control center in the eyes of the people. After two years of development, it became a fashionable place for leisure and shopping -- "Queen Park".

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< p > nowadays, "Queen Park" has become a small celebrity in fashion circles.

However, it is not a park in general sense, but a small business circle composed of 7 old houses.

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< p > Wulin routing is located in the old urban area, with limited space and traditional management.

How to make an article in the spiral shell? The Wulin Road fashion women's Street Management Committee has turned its attention to the pformation project of the No. 277 Hangzhou disease prevention and control center. Around the general requirements of the two lifting of Wulin Road, it has been used as an important carrier for upgrading the business pattern of the block, and has become a fashion culture consumption complex without a lid.

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< p > "from the very beginning, we decided to update the old block and adopt the mode of government guidance and enterprise operation, so that she can renew her vitality."

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< p > "leaving memories of the city."

This is the goal shared by managers and operators of the "Queen Park" project.

Now, walking here, people can touch the brick walls, doorways, stone tablets and big trees left in the building of the building. The terrazzo on the restaurant floor also kept the same old style. There was also a dug in the coffee shop for the last century.

The imprint of history and the pulse of the times blend and show rhymes here. They become new highlights and new landmarks for the renovation and development of old cities in Hangzhou, and have also become successful cases of organic renewal in cities, attracting visitors and tourists from all over the country.

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< p > if the former is a superior scheme, the latter is a wise choice.

In order to build and operate this project, these 7 old houses were handed over to a professional business investment management company.

The initiative of design, packaging and operation is handed over to the enterprise and fully operated by the item company.

From last May to the end of the year, "Queens Park" has 28 brands of merchants stationed, annual turnover can exceed 100 million yuan.

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< p > as the only shopping and leisure place that appears in the park form in Wulin commercial circle, the retail business is only 30%, while catering, leisure and cultural display occupy 70%.

A new commercial complex and micro business circle, which can be seen, relocated, enjoyed, enjoyed, emerge as the times require.

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< p > < strong > graceful turn, women's wear street presents an upgraded version < /strong > /p >

< p > nowadays, young and fashionable consumers are keen to shop online. Entities' a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" shops gradually become customers' "fitting rooms".

In the face of the impact of e-commerce, how to pform women's clothing street? How can Wulin Road retain fashionable people? < /p >

< p > Creating the "open shopping experience micro business circle" has become the new pursuit of "Queens Park".

Star concept stores, popular restaurants, fashionable cafes, art centers...

In this complex, people can enjoy the interest of shopping and experiencing slow life, and thus change the current situation of "south hot, north cold" in Wulin Road.

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< p > < strong > new spring go to grass roots < /strong > /p >

< p > it is understood that along with the opening of parks, Wulin Road will fully implement environmental upgrading projects this year, adding urban furniture, street signs and leisure facilities to make it more refined and humanized.

At the same time, it will also realize the wireless LAN coverage, explore the O2O micro experience block mode of Wulin Road, combine the opportunities of offline business with the Internet, and make the Internet the front desk for offline pactions.

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< p > the Wulin Road, including Queen Park, will become the first "intelligent block" in the province after realizing the full coverage of Wifi signal this year.

"The 80% brand of Wulin Road" a target= "_blank" href= "http://www.91se91.com/" > dress < /a > has its own online paction micro platform, and through the Internet of things technology, realize real-time query of goods, so that experiential consumption is more effective.

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< p > the CMC intends to investigate the e-commerce situation of the block enterprises, and build a platform for shopping mall of Wulin Road Fashion Womens Street shopping mall, using the micro platform of the mobile Internet to push, so that businesses can release the latest product information at the first time, and provide a more intimate customized service for the people here.

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< p > < strong > borrowing power, creating < /strong > < /p >

< p > < strong > micro business circle to enhance brand value < /strong > < /p >

< p > remember someone said that three stream enterprises sell products, second class enterprises sell brands, and first-class enterprises sell culture.

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< p > in the pformation and upgrading of Wulin Road, the CMC and its operators also made cultural creativity cards with the times.

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Zhu Liang, general manager of "Queen Park" operator, said: "according to the characteristics of Wulin Road, we strive to highlight the cultural atmosphere of the business circle". P

"This group of log lamp sales are good, many young people like it.

Yang Liping has been here for a while to introduce the paintings of the local white grandmother, and you can see her picture on the wall.

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< p > City Express Museum No. 2 is one of the first merchants to enter Queens Park. The total area of the museum is about 400 square meters. The pavilion is small but flexible, changing themes, conducting various art exhibitions and art salons, and has held overseas exhibitions of modern prints and Japanese pottery exhibitions.

In addition, there is also an art retail shop in the exhibition hall.

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< p > "Hangzhou has The China Academy of Art, there are many artists and studios. We are willing to set up a creative market for them, so that" a target= "_blank" href= "http://www.91se91.com/" > designer < /a > display good works here, "Queen Li Zurong" project director of the public garden "said.

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Since P opened, there have been many activities such as art exhibitions, star meetings, electronic music festivals, fashion shows, creative fairs, new product launches and so on.

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< p > "can not only business, but business, travel, and literature will give it greater value."

This is the location of women's clothing street in Wulin Road.

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< p > Wulin Road women's wear street, after experiencing the grinding time and the baptism of time, became more full and dynamic.

If it is said that the first scattered shops and < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > City is the 1 version of the commercial form of Wulin Road, then the upgrading of the Wulin shoe city is the 2 version, and the birth of "Queen Park" is a sign that Wulin road has entered the 3 era.

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< p > Wulin Road, an old and fashionable street, is writing her modern legend.

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