Welcome Children's Shoes Enterprises To Change Their Thinking And Push Big Shoes In The Era Of "Big Feet And Big Feet"

Xiao Hao, a boy of three grade in a primary school in Gulou District, Nanjing, has just passed his 9 birthday last month, wearing 38 yards of sneakers on her feet. "His father is nearly 1.8 meters tall and wears 40 yards of shoes. How long is the child's feet?" Xiao Hao's long feet make his mother a little worried. When she asks about it, children around grade three, boys and girls, wear shoes more than 35 yards.

There are many parents who are worried about this. Big feet The era came so quietly that businesses even quietly changed their strategies and began producing big size shoes.

　 When a man grows older than his feet, his mother worries.

In just three or four months, the child's feet are two yards.

Xiao Hao is a boy who loves sports. He is 1.41 meters tall and is in grade three in a primary school in Gulou District, Nanjing.

This new year, my mother took him to the children's shoe counter at the mall to buy a pair of new sneakers. "I can wear 36 yards in autumn, so I let the salesman bring him 37." Xiao Hao Ma thought, three or four months, the child's foot top a long yard. Unexpectedly, 37 yards of shoes, Xiao Hao shouted. "Change 38 yards, this will be right, mother can not afford to, this foot is really amazing.

Back home, Xiao Hao Ma was in WeChat's circle of friends, and investigated 9 students from Xiao Hao. 9 classmates plus Xiao Hao 10 children, 5 men and 5 women, all 9 years old. Among the 10 children, the boy with the shortest height is 1.36 meters, the foot has 35 yards, the height is 1.52 meters, the foot is 37 yards, and the shoes are 38 yards. The other three boys are 1.4 m -1.5 m tall, 36 or 37 yards. The height of the 5 girls is relatively concentrated, between 1.38 meters -1.42 meters. The smallest girl is the 1.38 meter girl, 34 yards, wearing 35 yards of shoes. The biggest girl is 1.42 meters tall, 36 feet, and 36 yards of shoes.

Children usually wear a yard shoe, so plus Xiao Hao, two children wear 38 yards of shoes, all children are wearing more than 35 yards.

Boys wear 44 yards in the first day, bigger than dad's feet.

Modern Express reporter found in the survey, parents will buy their children at least one size larger than the actual size of the shoes. But some female parents worry that their feet will grow too big, and they will not buy shoes when size is enough. "Daughter in grade four is now 36 yards in size, bigger than my feet." Mother Chiang said, the child's feet grow too fast. She started from the second half of last year, only for the children to buy a pair of foot sports shoes, wearing them every day.

It's not unusual for a boy to have more than 40 yards in his six grade. Xiao Wang is a junior high school student in a junior high school in Nanjing. In grade six, he was 1.7 meters tall and had a shoe size of 41 yards. Now he is less than a year old, and his shoes are up to 1.76 meters and his shoe size is up to 44 yards. "His father is almost as tall as he is, with only 40 yards of feet." Wang's mother wondered, because there was no heredity in the family, but the child's feet could not stop. Xiao Ni, a boy in the second grade of another junior middle school, is tall and fat. He is over 1.8 meters tall and wears 44 yards of shoes. Moreover, they do not feel that they have anything special, and their classmates are more than 40 yards.

　 The longer the feet are, the more action the children's shoes enterprises have taken.

What is big code children's shoes? 37, now 40.

Modern Express reporter from Children shoes company And the seller understands that in the past three or four years, the maximum size of children's shoes is 40 yards, and the demand is increasing.

In the children's shoes section of the central shopping mall in Nanjing, basically every shoe's biggest shoe is 40 yards. Ms. Liu, who has sales experience for 10 years, said that the original 36 and 37 yards were the largest yards, nearly five years, and 37-40 yards as big size shoes.

Another salesperson said that the size of the children's shoes was half a yard before. Now the children's feet grow too fast. Ji Changyi shoes and half yards of children's shoes are no longer available in the mall. "The proportion of big shoe sales is also increasing. There were one or two pairs in the 10 pairs, and now there are about three pairs."

32-36 yards of children's shoes are still best sold, because the design of children's shoes is smaller and better. But there are also many children who have reached the adult code, asking for large size children's shoes. The salesperson said, "before the children are over 12 years old, they will reach the adult shoe size. At that time, the feet are almost grown. They will not feel uncomfortable wearing adult shoes. But now the pupils are so big, they are still developing, and the design of children's shoes will take care of children's feet, so children will be willing to buy.

　 The cartoon children's shoes company has a maximum of 37 yards.

A staff member of a children's shoe company in Yangzhou told reporters that they were playing the cute cartoon children's shoes. Two or three years ago, the shoe size was 24-34 yards, that is, considering the baby who just walked to the pupil. "But now, more than 10 of the 100 varieties are specially designed for big children, with a maximum of 37 yards." The staff said that they did not have the idea originally, but the customer wanted to order such goods, so this kind of design has been increased. "Selling very well, from one or two varieties, two or three years into more than 10 varieties, sales volume has also doubled."

　　 Designer: children under the age of 12 have better wear children's shoes.

A designer of a children's shoe company in Shanghai told reporters that they have been conducting market research and adjusting their shoes and sizes. "We were three or four years ago, the biggest shoe was 38 yards, now boys and girls 40 yards is the largest size. And girls' 40 yards shoes are not selling badly, especially in the north. She told reporters that in recent years, the children's feet are getting bigger and bigger. In the past few years, boys over 14 years old would wear more than 40 yards of shoes. In the three or four years, it is not unusual for children aged 12 to 3 to wear 40 yards or more.

The foot is already an adult code, can you wear adult shoes? This designer says that the design of children's shoes is not the same as adult shoes, that is, the feet have been developing. For example, the arches must grow up to the age of 12 or more, so that adult shoes will be comfortable. "And now the children's feet are generally fatter than before. There are obvious regional differences in the developmental foot types, which will be taken into account in the design of children's shoes."

　　 Why do people have big feet?

Heredity is also related to wearing small shoes.

Li Jun, deputy director of the Department of child care, Nanjing Tongren Hospital, said that in addition to excluding some precocious puberty diseases, it also depended on several factors: first, genetic factors, accounting for about 70%; secondly, exercise, nutrition, and so on. "My sister and I are twins, and the inheritance should be the same. But I am 164 cm tall and my sister is 166 cm. I am shorter than her, but her feet are bigger than her." Li Jun laughed and said, "this is related to my younger sister's preference for wearing smaller shoes when she was little."

A shopping mall in Nanjing Children's shoes Ms. Liu said that now parents buy shoes for their children, regardless of whether the shoes fit well. As long as the children are not comfortable with their shoes, they will immediately replace the larger ones. In fact, if children wear loose shoes, their feet will become bigger and bigger.