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Shop Operators Overweight Self Brand Against Electricity Supplier Impact

2014/2/18 8:47:00 18

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 in the United States, Japan and European countries, department stores are mainly self operated and the gross gross profit margin is above 40%. By contrast, China's department stores, which rely on joint mode, have only half of its gross profit margin. Xiao Ying, general manager of Beijing Hua Guan commerce and Trade Co., Ltd., said last year, after the division of department stores and supermarkets were set up separately, the company became a module that focused on the development of Hua Guan's department store. At present, Hua Guan has launched many brands such as "edge multi coffee shop", "rice noodle love restaurant", "Enji jewelry", AI bags, and so on, covering < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > Jewelry, a target= "_blank" href= "href=" > shoes > clothing, bags, restaurants and many other categories. 
 "Hua Guan adopts the dual mode of self run and exclusive agency to avoid middlemen and gain more profit space. At the same time, self marketing has also made the mall competitive in terms of price and reduced the price of virtual fire. Xiao Ying introduced, Hua Guan launched the self operated gold brand "engji jewelry" the first special counter, annual sales can reach 40 million yuan. 
 in the dilemma of homogenization of thousand stores, since last year, the Wangfujing of the department store and the big business share have set foot on the road of their own brand research and development. At that time, Liu Bing, chairman of Wangfujing department store, said that Wangfujing department store would cooperate with joint brand companies to participate in the deep management of commodities and strengthen the Department's right to speak on prices. 
In the early days of P, the private brand of Wangfujing department store will be dominated by basic clothing. In the future, it will gradually expand its category and eventually launch its own brand concept store. In fact, with the explosive growth of experiential formats in shopping malls, shopping mall self category will reach more areas. It is understood that last year, Hua Guan is also working with local catering enterprises in Fangshan, plans to invest 3 million yuan to launch "rice noodles love" brand. Xiao Ying said that "rice noodle love" has been recognized by almost all customers, especially the middle-aged and elderly customers. This year, the company plans to gradually extend the "rice noodle love" to all the stores except the small convenience stores. 
Less than P, it is not only department stores, but also the "a href=" http://www.91se91.com/ "shopping center" /a, which has been playing the role of the landlord. Similarly, the use of self operated multicoloured ice storage and Snoopy paradise Huarun colorful city also maintained a 20% increase in sales. 
 although the whole picture has only been opened for a year, compared with many shopping malls unveiled during the same period, Huarun multicolored city has rapidly entered its growth stage. Zhu Lin, general manager of Huarun colorful city, said that the self-contained colorful ice storage and Snoopy paradise have great impetus to sales and passenger flow. It is understood that last year, the sales of tickets for the multicoloured ice house amounted to 15 million yuan, and the average daily exchange of Snoopy tickets was about 2000. 
 Zhu Lin said that the shopping center had a higher level of self-contained brand manipulation, and the effect on shopping mall passenger flow and brand building was obvious. Snoopy theme park does not use the form of ticket sales, but consumers can spend 100 yuan to get into the garden "peanut card", which has improved the ability of shopping malls, and boosted the total turnover of four levels in the eastern district. 
 however, although the mode of self operation can enable enterprises to compensate for circulation costs and gain profits in the process of buying and selling commodities, the cost and risk of enterprises will also increase. According to a person familiar with the matter, in the Lotte office in Korea, the store acquired a lot of Korean goods at that time, but because the operation team did not know enough about Beijing consumers, a large number of goods were smashed into the hands and led to huge losses. 
 at present, only a few shopping malls such as lac Crawford and NOVO department store from Hongkong have distinct self-supporting elements. However, Lian koff has not yet entered the mainstream of Beijing department stores, and NOVO department stores have already retired.