Smart Tailoring Is A Pioneering Undertaking In The Clothing Industry.

< p > November 16, 2013 at half past eight a.m., a target= "_blank" href= "http://www.91se91.com/" > dress /a > Limited (CEO) Fan Youbin was invited to Nobel economist Edmund Phelps to breakfast in New York.

Edmund Phelps was wearing a customized T-shirt, and his wife met the young entrepreneur from China.

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P > this is the second meeting of Edmund Phelps and Fan Youbin.

In September 2013, Edmund Phelps attended the first Nobel prize economist Shunde summit, which coincided with the online platform of the "intelligent tailor" on the Internet, and Edmund Phelps attended the start ceremony.

If the two sides met for the first time, they met the suspicion of "riding a car". After that, Edmund Phelps received Fan Youbin at home, which showed the Nobel economist's approval of the idea of intelligent manufacturing.

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< p > through the smart tailoring custom platform (idiymall.com), consumers can complete the DIY design of "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "body collection, preselection, pattern accessories, color matching, etc. on the Internet.

After receiving the data pmitted from the network, the company quickly and intelligently manufactured the products and delivered them to consumers in 72 hours.

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< p > "intelligent tailoring" is a pioneering work. It realizes the direct integration of production enterprises and consumers through means of information, network acquisition and communication. This is precisely what the domestic garment industry is lacking at present.

China's < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > vice president of the Federation of industry Xia Lingmin commented AI tailor.

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< p > < strong > from clothing to human to choose clothes > /strong > /p >

< p > Pearl River Delta is an intensive place for garment processing and trading enterprises. Foreign trade is the business mode of most enterprises. Fan Youbin is located in Shunde, Foshan.

However, the global subprime crisis broke out in 2008, and domestic export trade suffered an unprecedented cold winter, ending the day when foreign trade enterprises enjoyed peace.

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< p > in the general environment of order declining, Fan Youbin saw some enterprises grow against the trend.

"A company specializing in the production of super size trousers has doubled its sales performance in that year."

Fan Youbin visited foreign markets and found that consumer oriented products have gradually become the new trend of market demand.

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< p > with the coming of the era of clothing diversification, consumers are no longer satisfied with the dominant fashion, but are required to participate in the fashion design.

"Young people pursue fashion and personality and look for products with their own symbols and imprints. We hope to give the dominant power to consumers and help them turn their ideas into reality."

Fan Youbin believes that in the past, clothes were chosen, and people would choose clothes in the future.

At the time, e-commerce was in full swing in China. Fan Youbin focused on e-commerce and worked with a network company to develop a customized system suitable for the Internet.

In September 2013, the smart tailoring custom platform (idiymall.com) was officially launched.

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< p > the concept of "smart tailor" is that customers only need to register an account to make a choice of parameters such as size, color, pattern and a target= "_blank" href= "target=" > cloth > < > a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, submit orders, and receive customized clothing at home.

This "remote customization and rapid manufacturing system" uses the Internet, Internet of things and digital garment manufacturing methods to establish a new clothing remote customization business mode (C2B garment customization mode) under the environment of e-commerce and digital garment production.

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< p > in this mode, customers can customize their favorite garments according to their height, weight, and special needs in different parts of the world, no longer being bound by the standard size of clothing to a single consumer.

"After the completion of the fashion design, consumers can also show their designs to friends, buy more people after" praise ", and have unsatisfied places to continue to revise them, making shopping a fun thing through interactive online shopping experience.

Fan Youbin said.

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< p > "we have developed a set of human data acquisition system. Consumers can scan the whole body through a computer and a camera to complete the collection of body data.

The system forms a 3D model. Customers can make virtual fitting of the designed garments, and the platform will feedback the fitting effect to the customers.

The whole process is like looking at the mirror. We can also provide scanned data to consumers and help them buy different kinds of clothing online.

Fan Youbin said.

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< p > < strong > 72 hours rapid manufacturing < /strong > < /p >

< p > when Fan Youbin planned to create the human data acquisition system and 3D fitting system, mus bond was the first to try in the real shop.

In October 8, 2013, Metersbonwe built the flagship store in Yanqing, Hangzhou, into the O2O pioneer laboratory. Customers can quickly and easily mix and try on the virtual matching.

At the launch ceremony, Metersbonwe chairman Zhou Chengjian said: "the way out for the retail industry in the future is not e-commerce, but business electronization.

Internet tailoring is the O2O business mode of business electronization.

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"P > Metersbonwe is not the first" coveted "clothing custom business, Adidas, Jordan, Nike and so on a few years ago to extend their tentacles to the field, Tmall, Jingdong and other large online shopping mall also involved in C2B business.

Facing the market competition, Fan Youbin is very calm. He is very clear about the superiority and the direction of the company.

"We are an enterprise that produces ODM mainly in garment production. We have been serving B customers, and are better at following 2B links.

In the future, we will focus on C2B2B to help brand customers and e-commerce platforms to achieve C2B business.

In front of the huge market customized cake, Fan Youbin bypassed his unfamiliar terminal.

However, customization still subverts the traditional order pattern.

For a long time, domestic garment manufacturers mainly formulate production plans according to the feedback information from downstream distributors, anticipate consumption trends, and produce clothing in half a year in advance.

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< p > in the fast changing fashion market, only a fast runner can catch consumers.

The existing clothing custom enterprises, from product orders to manufacturing, and then to consumers, usually take 5 to 7 days.

Thanks to the promotion of e-commerce, the express business has developed quite mature. Within two days, the products can basically be delivered to the major cities in China. The core of shortening the supply time is to speed up production.

Fan Youbin is very clear that commodities in the supply chain link turnover one day, it means depreciation or even return.

"Fast" has become the key to the success of the intelligent tailoring system. As long as the design drawings are input into the computer, the system will be precisely tailored within 20 seconds.

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Less than P, however, the most striking thing is the innovation of the system to jeans garment processing technology.

Stone washing, sandblasting, cat whiskers and other water washing technology are important elements of the cowboy trend. Generally speaking, a pair of jeans needs a skilled worker for two days to complete the above process, and "smart tailor" takes only a few minutes to complete.

At the same time, Asta used the double track automatic suspension system in the production, entered the product process and the workshop section, and the suspension system automatically pmitted the coat hanger to the next process station.

Reducing the complicated production time of pportation and bundling, workers can focus on the operation of each section.

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< p > under the support of modern technology, customers can receive products within 72 hours and shorten the production cycle.

Smart tailoring also records the production status of each station, employee payroll reports, sampling product quality, and analyzing potential productivity to help enterprises respond quickly to market demands.

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< p > < strong > cheap and inexpensive customization age < /strong > /p >

< p > for many people, customization is often accompanied by "advanced" and "expensive".

Admittedly, the mass production of clothing has its advantages. Merchants use misplaced production to reduce material waste, and standardized production processes reduce the cost of garments.

Modern clothing technology was introduced into China, and soon the tailoring shop was pushed to the corner. People even once felt that the ancient craft of tailoring would disappear in the tide of modern industry.

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< p > Xiao Wenling, director and professor of dyeing and clothing art design department of Academy of Fine Arts, Tsinghua University, has said that although there are three dimensional scanning technology, clothing plate making, modeling and other processes are much faster, but the amount of customized business is not large, and cost control is worth paying attention to.

Today, entrepreneurs of standardized clothing production have turned their attention to the ancient art of "tailoring", considering how to highlight their advantages in standardized production.

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< p > Fan Youbin believes that after many years of development, the production process of domestic garment manufacturing industry has been very perfect and flexible. Cutting film stitching is very similar, but personalized production pays more attention to the detailed production process, but the core process is the same, and can be applied to the production process of each single product.

About material utilization, Fan Youbin admitted that personalized customization does not have standardized production and utilization rate, but overall there is little difference.

"The existing garments are manufactured in standard sizes, but they need to be modified when they reach the consumers. The waste is reflected in the consumption side, while the personalized production is more obvious at the production end."

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< p > the key to cost control is to optimize the management mode.

Fan Youbin used the TOYOTA JIT (JUST IN TIME) management mode to the production process. Through the RFID data matching, the same process was allocated to the same production post, which reduced the replacement line, increased the production efficiency by 30% to 50%, and made the "personalized product batch production".

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< p > Fan Youbin bluntly, after deducting the intermediate cost of inventory, logistics, pfer, rent and so on, the price of the remote custom-made clothing is initially priced from 130 yuan to 200 yuan, which is lower than that of the physical retail store.

"We have entered the era of low cost clothing customization, and the designer of private clothes shop is no longer rejected because of small quantities, nor does it need to consider the problem of stock extrusion."

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< p > < strong > ideal is very plentiful. Reality is very skinny. < /strong > /p >

< p > "smart tailoring" is not only a platform or system solution, but a solution service provider.

We hope that by "smart tailoring", everyone will have an exclusive size ID like ID card. On this basis, we can help other enterprises to realize intelligent rapid manufacturing and form a complete industrial supply chain.

Fan Youbin said.

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< p > however, with the customization of clothing, the problems need to be solved by Fan Youbin.

Completely let the consumer lead the design, the consumer lacks the specialized design idea and the clothing knowledge general knowledge, may have the good wish to turn the bad matter.

"Smart tailoring" has encountered such a problem after the launch of the "smart tailor". Customers are asking for a refund, but custom made garments are different from ordinary clothes and can not be sold again.

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< p > "to solve these problems, we made two kinds of customizing: one is size customization, < a target=" _blank "href=" http://www.91se91.com/ "> designer < /a > design style, according to customer size production; the other is personalized customization, design standard style, pattern selection by customers.

Fan Youbin said.

Although there are cutting-edge ideas, at present, the Internet store can only carry out these two simple operations.

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< p > "what is the difference between customizing a small group of clothes with tens of dollars in the street plus Logo or pictures?"

"Relying solely on a mall, how to achieve big data collection and open sales channels?"

Not long ago, Fan Youbin was invited to share the "smart tailor" at the IT entrepreneurship class of Zhongshan University.

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< p > the independent design concept has not been fully reflected in the Internet store.

Fan Youbin frankly, technically speaking, it is not a problem, but in the market is not yet mature, large-scale investment is dangerous and blind.

"After all, enterprises need to make profits rather than do scientific research."

The core business of the company is still traditional processing trade, and intelligent tailoring is only a part of it.

To mature the market, we must open up all links of production and sales. Although there are two or three brands that make customized products, we are still in the exploratory stage.

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< p > Ma Yun spent ten years cultivating Taobao into the largest online retailing in China, namely a href= "http://www.91se91.com/news/index_s.asp" > business circle < /a >, when can intelligent manufacturing be large-scale? Fan Youbin said, "we are revolutionaries", but not all wave surfers can dance on the waves.

On the day of the "smart tailor" online, Edmund Phelps said, "maybe you can make a lot of money tomorrow, but please remember your past experience and remember those struggling ways."

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