Home >

Half A Dozen Shops In The Middle Part Of Huaihailu Road In Shanghai Evacuated For Half A Year.

2014/2/19 11:07:00 67

??? 日本語 Fran?ais English 中文

Shanghai Huaihailu Road Middle Empty Tide Clothing

img border= "0" alt= "align=" center "src=" /uploadimages/201402/19/20140219110741_sj.JPG "/" < < > >
 more than a dozen shops near the street, or empty or rented to "temporary sale" - for a short period of time, there was "empty shop tide" on Huaihailu Road commercial street. Reporters interviewed learned that the current rental of Huaihailu Road Street shop is 35-65 yuan / square meter / day. This high cost makes many tenants unable to bear heavy burden. 
"P" and in the eyes of the industry, this West Ruijin Road East to the middle of Chongqing road Huaihailu Road, even if the rent is higher, it is still "a shop hard to find" commercial gold treasure. Today, there is "empty shop tide". On the one hand, the high rent Nintaus has been engulfing the profit of the entity retailing industry. On the other hand, with the development trend of Commerce from line to circle, the strip street like Huaihailu Road is increasingly threatened by Xujiahui, Wujiaochang and other block business circles. 
 vacancy is the longest, and half a year now the "Huaihai Road" is "empty tide" /p >
 the north side of Huaihai Middle Road, from more than 700 to more than 300, more than a dozen pavements or gates are locked on the "investment hotline" or rent to antiques, down garments and other temporary sale. It is understood that the current price of street shops rent around 35-65 yuan / square meter / day. 
 more than a dozen a href= "http://www.91se91.com/" > shop < /a > six months' withdrawal /p >
 a few days ago, a reporter interviewed on the spot found that the middle section of Ruijin road from west to east of Chongqing road from the east to the middle of the second half of last year encountered a concentrated evacuation of merchants and appeared "empty shop tide" in Ruijin. 
 beside the Paris wedding dress between Maoming road and Ruijin Road, the original "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand store has been replaced by a Asset Management Co in the middle of Huaihai Road more than 700. During the interview, the reporter learned that the company is currently responsible for the store leasing business here. "Investment has been going on for 2 months." According to the company Mr. Ding, 1 to 2 floor, a total of 3500 square meters, merchants direction is fast fashion brand, the area can be divided into 500-1500 square meters of size, 3 to 5 floors are prepared to recruit food and beverage. 
"P" is unique. From this large empty shop, we go east, cross Ruijin Road, and continue to No. 638 Huaihai middle road. It is also a facade for rent. A large "Rental Hotline" was posted on the locked door. The reporter called in the past. Mr. Zhang said, "there is a total of 300 square meters between 1 and 2 floors. The original" Hai Lan Jia "clothing store did not do it half a year ago. It is understood that the shop is affiliated to Shanghai Yong Ye enterprise (Group) Co., Ltd. 
 in addition to closing doors, shops also start temporary businesses. Reporters visited the site to see that Huaihai Zhong Road No. 614 store has been used as a special sale place for a brand down garment, while the spanition is also being carried out on the outside. It is understood that the original Milan wedding photography took root many years later, in December last year to withdraw from the shop to withdraw completely from Huaihailu Road, and moved to the youth supplies shop 5 floor. The No. 600 official laundry and the original Daphne a < target= "_blank" href= "http://www.91se91.com/" > shoes < /a > have changed their faces. The two facades of the shop have opened up, and now they are an antique shop. According to the owner of the shop, Daphne has already moved away, and the main shop will rent it on the first floor, and then move to the two floor. "Opening for only a few months, business is general, but the rent is about 200000 yuan per month." The boss said he was ready to withdraw when the lease came. It is understood that several shops here belong to the Shanghai Huaihai group. 
 Guan Zhang Chao spread north of Huaihai middle road 
 in addition, there are 3 shops between 566 and 576 for hire. The security guard of the neighboring Bank of Shanghai told the wedding dress, < a target= "_blank" href= "http://www.91se91.com/" > dress > /a > gold, jade. The three shop tenants have changed and exchanged, but they haven't been able to rent out for the last six months. At the junction of South Chengdu Road, the original Shanghai mobile communications company Huaihailu Road business hall also quietly shut down in early September last year. For the reasons for relocation, Shanghai Mobile said it was out of business adjustment. 
P, a person familiar with the matter, told reporters that a fashion brand store selling jewelry and watches No. 536 will not renew its contract until the end of this month. 
 "there are too many shops opened and closed, and some are not rented out at all." Hessex watch, 510 on the middle of Huaihai Road, has been closed for a long time, but since November last year, there has been no advertisement for rent advertisements. Miss Chen, a clerk from the emerald source, told reporters that someone had come to see the store, but the rent price was too high. 
More than a dozen storefronts or temporary rentals of "P" have gone east to Chongqing road and Freshwater Road, and have spread to No. more than 300 North of Huaihai middle road. {page_break} 

 cause .
 the average daily rent is 44 yuan per square meter, passenger flow decline is overwhelmed. 
 according to the reporter, too high rent is one of the reasons why the area is currently facing "empty tide". In addition, the lack of overall planning features, supporting the lack of spanportation, parking and catering, resulting in a decline in passenger traffic, but also lie in front of this old commercial street "roadblock". However, some people believe that there will be a large volume of commercial projects in the future, and these "empty shops" may also be waiting for a new round of rent increases. 
 daily rent is 35-65 yuan per square metre 
 a person familiar with the matter told reporters that the above mentioned women's clothing was also left in Huaihailu Road for half a year, mainly due to the high rent and expensive income. "Although there is the purpose of the image exhibition shop, the brand still hopes that Huaihailu Road stores can at least keep the capital, but the actual situation is too far away. Compared with sales counters such as southern friendship mall and Zhengda Plaza, sales volume in Huaihailu Road is really bleak. 
 according to the reporter, a woman's shoes brand that also withdrew from Huaihailu Road, the annual rent of 200 square meters store is 2 million 800 thousand yuan (38 yuan / square meter / day). "Rented here for three or four years, but now the popularity is not as good as before, the passenger flow is down, and the business is running out of money, so the lease will not be renewed after the expiration of the lease." Related people said. 
 in May last year, it entered the 458 women's clothing of Huaihai Middle Road, which was withdrawn at the end of last year after six months. "Plus the original" Sophie Ya "photography, a total of 1200 square meters, annual rent of about 13 million 800 thousand yuan, about 31.5 yuan / square meter / day. The shop is close to Chongqing middle road. Its agent staff Miss Wang told reporters: "like Huaihai Road on the 100-200 square meters of shops, the price of 60 yuan / square metre / day is also very common." 
 location, area and so on, the largest difference in the rental of all kinds of shops along the street in Huaihailu Road is doubled. According to the first Taiping Davies statistics, the average rent of Huaihailu Road Street shop is 35-65 yuan / square meter / day. The average rent of the shopping mall on Huaihai Road is 44.2 yuan / square meter / day. Data show that last year's newly opened iapm, for example, has an average rent of 1800 yuan per square meter per month, or 60 yuan per square meter per day. 
 industry insiders point out that the rent of Huaihailu Road Street shop is 35-65 yuan / square meter / day, which is comparable to that of shopping malls and shopping centers in the commercial area. However, compared to the current shopping center, the popularity of shopping centers is even stronger, so retailers will be discouraged from the rent of street shops. 
 lack of characteristic passenger flow has dropped sharply 
 however, it is understood that the rent of Huaihailu Road street has not risen in recent years, which has been higher than it has been in the past two or three years. Therefore, insiders believe that the overall passenger flow in the middle of the commercial street is declining, leading to brand retailers unwilling to accept the original rent. A "landlord" on the Huaihai Road told reporters that the rent of the street facade is not the highest point compared with the previous years. He said, for example, a store with a rental price of 40 yuan / m2 / day at the moment, the highest price appeared in two or three years ago, when it could rent more than 60 yuan. 
 "before the Huaihai Road, there was a shop that was vacant, and the next family who wanted to take over could queue up. It was a bit of a rush." According to the above "landlord", the shop tenancy is usually signed in three years, and the rent at that time is more regular than that of every sign, but the stores are still "willing to be". 
 Davies, assistant director of Research Department of the first Pacific Research Department, told reporters that the rent of Huaihailu Road street has not changed much in the past two or three years. Compared with Nanjing East Road, Huaihailu Road Street shop rent is slightly worse than that of Huaihailu Road street, but the flow of Nanjing passers-by is also greater. 
 he said that the rent of Huaihailu Road shopping center increased slightly after its new projects. "At present, the attraction of shopping mall is larger than that of the shops along the street. There are more new projects at the two sides of Huaihai Road. In addition to the office workers and residents, there are not many other passengers." 
 our survey shows that among the different commercial positioning sections of Huaihai Road, the respondents usually choose to shop at least in the middle part of the street, only 12.32%, while the shopping malls near Huangpi South Road and Shaanxi South Road subway station are 48.28% and 20.20% respectively. While 70.94% of the respondents went shopping in Huaihai Road, the main purpose was to go to the old restaurant and food store, which was more than shopping in department stores or street stores and entertainment. 
 the above "landlord" said that before and after the Spring Festival, Huaihailu Road was so busy that "now it is almost empty skating". The property on both sides of the middle part of Huaihai middle road belongs to yyip group, Huaihai group, Yimin group and many other enterprises. Many shops on the south side have been operated by landlords independently, and some old shops have the characteristics of attracting tourists. He told reporters that the shops on the north side of the street were mostly leasing merchants, but the landlords were in their own affairs, lacking the overall investment planning, and did not lead to popular commercial highlights. {page_break} 

 empty shop or waiting for a new round of rent increase 
 there is also a view that the current "hupai" on the Huaihai middle road is waiting for a new round of rent increases. 
 in the interview, many shops and owners of nearby shops indicated that the withdrawal of Wan De City on the south side of the middle part of Huaihai middle road took away the surrounding crowd. 
 it is understood that the predecessor of Wan De City was the famous Huating Yi Dan. Because of its gloomy business and expensive rents, in 2008, the 15 year old Yi Dan Dan withdrew from Huaihailu Road. In 2013, Wan de Cheng, who had been in business for 2 years, failed to escape the fate of closing. With the gradual closure of these landmark projects, the passenger flow is obviously less. 
There are more than a large number of shops with a p exit. In 2011, Bobbi, the first flagship store in the world, suddenly announced that it was closed and shut down was also located at No. 550 Huaihai middle road. At that time, the six storey shops with an area of 3500 square meters were still idle, and for many years no tenant took over. 
 a person familiar with Huaihailu Road said that a new shopping center will be built in the old city of Wan De City. It is expected to open in the second half of this year or next year. "With the volume of commercial projects completed, the catering, leisure and parking facilities in the middle part of Huaihai middle road will catch up with them or regenerate the popularity of this area." 
 the above personage said, "so the rent of the surrounding street shops may also rise, so we do not exclude some" landlords "who have the mentality of waiting for rent increases. 
 industry /p >
 high rent to commercial real estate bubble Street commercial street should pay attention to the development of the road less than /strong > /p >
 Huaihailu Road's "empty shop tide" reflects that the profit of the whole entity retailing industry has been swallowed up by high rent. On the other hand, with the development trend of Commerce from line to circle, Huaihailu Road's strip street is also more and more threatened by Xujiahui, Wujiaochang and other blocks. 
 high rents swallow solid retail profits 
 not only is the city of Huaihailu Road, but previously, Tesco, WAL-MART, Carrefour, Pacific department store and so on frequently exposed "shut shop" information in major cities across the country. Reporters interviewed found that the continuous high commercial real estate rent is the main reason for the "closing shop tide" in the retail industry. 
 it is understood that the lease period of large business is usually 10 years -20 years. Since the opening of China's retail market in 2004, the retail industry has been expanding for nearly 10 years. In recent years, many early commercial project contracts have expired. Because of the rapid rise in housing prices and the inability of some retail businesses to bear, there has been a wave of retailers closing up in the country. 
 high rent gold has squeezed the business space of the retail industry, on the other hand, it has also led to the bubble trend of commercial real estate in some large and medium-sized cities. "Commercial real estate depends on property renting to make money, and some owners have unrestricted spanfer of various costs to rents, resulting in high rents, while some of the matching excellent and more complete distribution of businesses are often broken, which will destroy the commercial ecological environment, and many retailers are unable to survive because of high rental pressure." During the interview, Wang Liang, executive deputy director of the Institute of circulation economics, said that the vast majority of those who could survive were private property or high profit businesses. 
 Wang Liang said that in foreign countries, the planning of commercial outlets is well done, and the rents of commercial outlets are not allowed to be dominated by market behavior. Many Japanese retail lease contracts expire, and the government restricts the increase in rental prices. According to the new market situation, we need to study the relevant laws and regulations and rebalance the relationship between property and commerce. 
 block business district "forced Palace" strip street, /p >
On the other hand, the phenomenon of "empty tide" in the middle part of Huaihailu Road also reflects that with the development trend of Commerce from line to circle, such strip street is increasingly threatened by Xujiahui, Lujiazui and other block business circles. 
 our survey shows that 31.19% of the respondents prefer to go to shopping malls and shopping malls in the block shopping area, which is more than the strip commercial street. 
 business expert, Chao Gang Ling, director of the modern marketing research center of Shanghai University of Finance and Economics, pointed out that, because there was no mass shopping center in Huaihailu Road, there was no street except Xiangyang. The original city of Wan de can only be regarded as a specialized shopping mall. Paris spring and Parkson are only medium scale. But now the two shopping centers with larger iapm and K11 have brought problems. 
"P >" after the emergence of several relatively large volume of large volume format complex, it will often change some business patterns along the surrounding streets. The reason is that the flow of people begins to accumulate to "point" rather than "line". He said people could stay in a shopping center for half a day or a day, so they would not go around the neighborhood again. This is a common phenomenon. In the past, the scale of Huaihai Road was not very large, so people would naturally flow in a street, for example, the present Nanjing East Road, except for 
 the new world city at the beginning of the pedestrian street has almost no real mass department store, so there is a good linear flow in Nanjing East Road. 
 besides, our survey also shows that 65.14% of the respondents value the spanportation convenience of the block business circle, and the second is the comprehensive and good format. For the strip commercial street, 64.22% of respondents believe that they should have the convenience of subway spanportation and parking, as well as their characteristics, professionalism and cultural details. 
 for this reason, Chao Gang thinks that the shopping centers on Huaihai Road are close to the South Huangpi road and the Shaanxi South Road subway entrance. This makes the road which is not dominant and the traffic flow is not too dense. 
 "the shopping center's driving role to the commercial street is the same as" point "and" line ", that is to say, the people who go to the" point "and the" line "should be the same consumer group, so the pulling effect between the dots and lines will be more obvious. Chao Gang pointed out that the city's 100 shops and Yongan department stores were in line with the middle location of the whole Nanjing East Road, while several large shopping centers in Huaihailu Road almost all took the luxury route, which had a larger gap with the shops along the street. As a result, there is no coordination between points and lines, so the pulling effect of the entire commercial street has not achieved the desired effect. 
 strip merchants street should pay attention to branch development 
 Wang Liang believes that the central commercial district of Huaihai Road should take a high-end international route. He said that in recent years, a large number of large residential areas have been built in Shanghai. The construction of community businesses in these large residential areas does not affect the diversion of passenger flow in central cities. The commercial streets in central city should mainly target consumers from all over the country and around the world. The current situation is that the central city is still selling goods that can be bought in the community commercial street, so its existence value is dispensable. Therefore, the target location of the shopping mall in the downtown area should be changed, and it should not only satisfy the citizens of this city. 
 "in recent years, the increment of commercial facilities in Shanghai is increasing, but the stock has not been optimized, just like Huaihailu Road's" empty paved tide ". Wang Liang said, the central city business district further optimization and upgrading, its future development direction should be high grade, internationalization. Compared with the successful experience of international famous commercial streets, what can we learn from the city of Huaihailu Road? It is understood that the Fifth Avenue in the United States and the Champs Elysees street in Paris, France, have all kinds of exotic restaurants on the branches of Paris, and coffee shops are often set up at the corners of main streets. 
 "consumers can shop in leisure and leisure. From the street itself, Fifth Avenue, Champs Elysees street and Huaihailu Road are all stripes, but the difference is that the first two categories are very reasonable, and the structural optimization will not make consumers feel unmoving or boring. Wang Liang said that the development of branch roads in Huaihailu Road has no characteristics, and clothing and other major ones are still the main ones. It is suggested that intensive catering and leisure facilities should be established.