Hongxing ERK First Overseas Store In Lebanon

Since 2008, the subprime mortgage crisis originating in the United States has begun to spread, triggering global economic depression, and many domestic enterprises have shifted their targets to the domestic market.

However, Hongxing Erke has gone against the "market" and opened up a new wave of overseas expansion.

Recently, Hongxing ERK's first overseas store was stationed in Lebanon and opened in its bustling commercial street in Beirut, capital of China.

Lebanon is located in the southwest of Asia, the East and the north are at the junction of Syria, the south is adjacent to Palestine and Israel, and the west is adjacent to the Mediterranean Sea, which is the connecting point between East and West.

Its special geographical location and convenient water pportation have become the first choice for Hongxing Erke to enter the Middle East market.

As the main source of world oil, the rich Middle East has become the focus of competition among sports brands.

As a gateway to and out of the Middle East, Lebanon has become the bridgehead for Hongxing Erke to enter the Middle East market in an all-round way.

It is understood that in early 2008, Hongxing Erke successfully managed to cooperate with a well-known retail companies in Lebanon. The company has operated many international first-line sports brands with advanced management concepts and mature sales network, which provides a favorable platform for Hongxing Erke to expand the Lebanese market.

After consultations between both sides, Hongxing Erke in addition to the wholesale business operation mode in the region, it also expands the market in the form of a special store.

Hongxing Erke is the beginning of the opening of the Middle East market.

To fully expand the Middle East market is an important step for Hongxing Erke's internationalization strategy.

Hongxing Erke always takes "building the world's leading professional sports brand" as its goal. While deeply cultivating the domestic market, it actively carries out strategic deployment to promote Hongxing Erke's internationalization strategy.

In 2005, Hongxing Erke group was successfully listed in Singapore and became the first domestic sports brand to be listed overseas. Capital internationalization has laid a solid foundation for Hongxing Erke's internationalization strategy.

At the same time, Hongxing Erke widely joined various international famous sports events, landed in the NBA arena, joined the Spanish League, and joined the International Table Tennis Federation, naming the sponsorship of Qatar Open, and so on, actively promoting brand promotion.

In particular, the successful marketing of the Beijing Olympic Games, Hongxing Erke has entered the top 500 Asian brands, and Forbes is the 200 Best Asian enterprise, and its brand internationalization is deeply rooted in the hearts of the people.

Through the in-depth implementation of brand internationalization, Hongxing Erke market has greatly promoted the internationalization process.

And the continuous progress of Hongxing Erke's market internationalization has also injected powerful impetus to the internationalization of its brand.

With the continuous promotion of the international marketing strategy and the in-depth implementation of the brand strategy, Hongxing Erke has been developing rapidly and steadily.

Under the premise of accumulating great brand awareness and reputation, Hongxing Erke is against the "market", and the first overseas store has successfully opened.

This is not only a milestone in the strategic success of its overseas market, but also a new starting point for Hongxing Erke to develop the international market in an all-round way.