Independent Brand Shoes Enterprises Will Increase Orders By 30% Next Year.

Compared with the financial tsunami caused by the cold wave, Anta, Lining, XTEP, domestic shoe giants have recently come to good news: because of their own brand, these brands are not only unaffected by the financial tsunami, but also get more orders in next season, orders more than 30%, and the price is up to 10%.

The Anta Sports Products Limited (02020.HK) recently released the order meeting information in the second quarter of 2009 in Hongkong.

Anta sports said that the order volume in the second quarter of 2009 increased by more than 30%.

Lining, a domestic sporting goods magnate (02331.HK), recently released the order information. It also showed that the amount of orders for product dealers in the second quarter of next year increased by 31.6% over the same period last year, with the average retail price of shoes increased by 10.2%, the number of orders increased by 18.9%, the average retail price of garments increased by 11.8%, and the number of orders increased by 18.8%.

It is understood that by the impact of the US financial tsunami, domestic shoe companies, including Dongguan and Jinjiang, gathered a "collapse tide".

According to media reports, there are thousands of shoe factories in Dongguan alone, which are unable to meet foreign orders, and the capital chain and cash flow are broken. They are declared to be closed down.

While Anta and Lining are holding independent intellectual property brands, the cash flow is relatively smooth.

Take Anta as an example. After listing in Hongkong in the first half of this year, the company has 3 billion 300 million yuan in cash on hand and no bank loans.

The industry estimates that the impact of the financial tsunami on the daily small consumer goods is limited, especially when the domestic brands compare with the international first-line brands, the price is more economical and affordable. When consumers can not pursue high-end brands, domestic brands may seize more market share, especially the two or three line market.

In addition, with the development of a large number of OEM shoe companies falling down and the emergence of a few shoe brands with independent brands, the new wave of shoe shuffling will start next year and the tide of mergers and acquisitions will follow.