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Success Story: Crossing The River Of Life

2014/2/24 13:28:00 6

in just six years, a new enterprise has surrounded thousands of home textile brands, and the subversive revolutionary path of the Lun Lin has trampled three big bricks.

first, bamboo fiber is the fifth natural fiber after cotton, linen, wool and silk. After 3~4 years of cooking, bamboo fiber is made into bamboo pulp at high temperature, and then extracted from cotton fiber. Finally, the a target= "_blank" href= "http://www.91se91.com/" > textile < /a > is made into Hsinchu bamboo fiber.

Its moisture absorption, moisture release and air permeability are more obvious than those of other textile fibers.

Second, the operation mode of light capital product licensing, plus the expansion path of franchise, Ou Linya's sales network can be rapidly enlarged in a short time.

The olive line is Metersbonwe in the home textile field. It has developed vertically and horizontally on the product line. From towel socks, underwear briefs, bra sling, T-shirt pajamas to bathrobe bed, bamboo fiber supports a relatively comprehensive textile kingdom.

Third, P hired Luyu Chen to endorse and advertise in CCTV and Hunan satellite TV.

This kind of highly competitive brand building combined with the ground troops' pfer and connection, finally formed a resultant force.

of course, the three big brick is not a tree without roots.

In Europe, from the top executives to the owners, they receive several professional training every year.

Because the information in Changsha is relatively closed, or it may originate from the rapid growth of enterprises, it requires higher management ability of entrepreneurs. Yang Qiuliang attaches great importance to team learning.

he realized that relying on internal strength obviously failed to achieve the goal of permanent cure.

For example, you can have one hundred incentives for employees, and they may be very excited during the meeting. But when they return to work, they often return to the pre meeting state. People are inert, and at this time, Olinda needs rational tools.

over the years, from Haier's OEC management mode to the talent training system, Yang Qiuliang has led the team to study in the field, and many domestic management and marketing organizations have been invited to teach at the scene.

Of course, Yang Qiuliang also realized that his industry has special attributes. No matter how grand and ambitious his strategic system is, the details will be more refined and finer than the opponents at the executive level.

"P >" in other words, "a href=" "http://www.91se91.com/news/index_f.asp" > "O Lin Ya < /a >" must sum up a set of its own.

for example, the profitability of a single store. In the past six years, Yang Qiuliang has asked the major stores to carry out sales analysis every day, and even to the temperature of the day.

For example, when olive found that the temperature was around 20 degrees Celsius, the market volume of bamboo fiber towels was significantly higher than that of other products. For example, when the temperature was above 35 degrees Celsius, bamboo fiber summer quilt would become the flagship.

for the customers who enter the store, he also made a specific division.

It includes five major groups: undetermined target, possible sales target, definite sales target, customers, repeat customers, etc.

for example, "possible sales target".

The characteristics of these people are that they have heard of the name of the Lun Lin and react to the advertisements. They are often skeptical of the words spoken by others. Therefore, the best selling plan is to demonstrate on the spot;

, such as "definite sales target".

These people are often at the edge of buying and not buying people, they are often very sensitive to price, this time requires salesmen to enumerate the special attributes of bamboo fiber, give consumers more evidence of value for money, once touched their hearts "G-spot", then the purchase behavior is naturally logical.

A sales tool like P is introduced into the terminal, and the sales growth driven by it is obvious.

Hunan Changde Shimenn County a 43 square meters of the olive store, sales in December 2008 was 120 thousand yuan, sales in January 2009 to 140 thousand yuan.

Women's underwear with a retail price of 55 yuan is sold at a maximum of 68 per day.

Such a sales record, I am afraid, even the other first-line brands, less than a href= "http://www.91se91.com/news/index_s.asp" > underwear "/a" stores, are hard to reach.