Clothing Pnational Procurement Will Expand The Unique Value Of Overseas Brands.
It is reported that these brands include chiyogaminit women's wear, leap women's wear, palemo women's wear and YORKS lady gloves, which have never appeared in China before, and have broad market prospects.
Shanghai's world trade mart's unique industrial resources and Itook's reputation as a global brand department store operation system and business model have attracted 25 merchants from the mainstream department stores and purchasing managers to confirm the meeting.
They will closely examine the brand value, assess the market prospects and expand the unique value of overseas brands under the careful arrangement of the organizers.
This overseas brand carrier IFS and Shanghai World Trade mall will also play their rich channel advantages and promotional experience to help overseas brands develop the Chinese market.
In recent years, overseas garment brands have entered the Chinese market in a large scale and formed the agglomeration effect of overseas brands in Shanghai.
Based on this, IFS, who has 60 years experience in overseas brand promotion, hopes to take advantage of the world trade mall's "clothing pnational procurement fair" to build a channel for its nearly 10 or two or three line brands in the Chinese market.
Itochu is one of the five major Japanese comprehensive businesses, founded in 1858, ranking the top 20 in the world top 500, with annual sales volume of 100 billion US dollars, and IFS is its subsidiary company ItochuFashionSystem.
At the same time, IFS will also share its mature advanced department store operation concepts and experiences with China's department stores, and explore the differences between the five international brands, and promote the harmonious development of international department stores.
In 2007, the total consumption of Chinese citizens was 1 trillion US dollars, and the consumption of luxury goods exceeded US $2 billion, accounting for 25% of the total consumption of global luxury goods. However, there is still a gap between China's local fashion brands and China's increasingly diversified consumption demand.
Many excellent clothing brands in Japan, Korea and Europe have taken the lead in China's market.
China's market is full of business opportunities. The key to success or failure lies in how to grasp it.
Dynamic release, market analysis and practical skills - all kinds of supporting activities will boost the "overseas brand promotion conference" and create opportunities for international cooperation.
The "overseas brand co publishing" will fully display the style of overseas brands through the form of brand presentation and dynamic deduction. "The analysis of the sales characteristics of Shanghai clothing market in 2007 and 2008 1-6" will focus on the overseas brands' entry into the most concerned topic in Shanghai's clothing retail market.
In addition, Shanghai World Trade mall and IFS will jointly launch the J-MODE international brand presentation association to open an international perspective for domestic channels and agents.
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