Men Wear Women, Design Not Follow Suit.

At the moment, there is a different scene in many men's clothing stores: there are several women trying on men's clothing in front of the mirror in the fitting room, or charming or capable, learning classic shapes of several stars, taking two steps of light cat paces, and always attracting many eyes in the shop.

This is usually the first step in the phenomenon of "women's men's wear" - Taobao menswear store.

"Women wear men's wear" has become a new fashion for urban women. Will this kind of demand of customers give birth to another inspiring inspiration from designers, and design more clothing works for men and women?

According to the reporter's investigation, the answer is not quite the same.

Customer: the design is in the cloud, and I just like to clean up. Actually, for most consumers, design is something that has nothing to do with it.

Ordinary consumers are concerned about finding their favorite in existing works.

"The initiative of costume design is in the hands of designers. All I have to do is to choose different brands and different designers. I like to wash clothes in the existing men's clothes, because the men's looks are very special and very personal."

Yuri Huang, a girl who has a crush on neutral clothing, says.

Wide eyeglasses, fluffy short hair, black little Ma Jia and loose jeans make her look very unique among a group of female partners.

Yuan Yuan, a reporter's friend, is a small, fair skinned girl who loves men's clothes.

"I like two kinds of men's clothing, one is a shirt designed solely for men, which is loose and natural. After work, it is comfortable and sexy to fit into the clothes of a nervous day after work."

Then she took out a purple red sports shirt with a cute pig on her chest and said, "this is another neutral design I like. It's stolen from my boyfriend. I really enjoy the lazy feeling in wearing this kind of clothes."

Many casual brands, such as 5CM, G-star, Jack&Jones, Mark Ed Faye, Esprit and so on, are the main positions of fashion women's Taobao.

Jack&Jones Marketing Manager Zhang told reporters that although the trend of casual men's wear is neutral wind, the design of the product will not be devoted to women's elements because of the appearance of men's wear.

As a Menswear brand, the design of brand appeal for male customers will not change.

Moreover, its Danish bestseller company also has 2 other women's clothing brands, Only and Vero Moda, which can be designed to satisfy the needs of most female customers for their diverse styles of clothing.

Wang Cheng, an international famous cowboy brand G-Star public relations manager, believes that the emergence of such neutral clothing is determined by the individual style of the brand designer.

"Each brand has its own different designers. Each designer has different styles. Maybe some designers like to add some neutral elements to their men's designs, but most designers still insist on the tough style of men's wear."

Wang Cheng also told reporters that in the early days of G-Star brand development, only men's wear dominated by cowboys was actually a "sexless" garment that men and women could wear.

It has developed into many series and many styles, but basically it can achieve "men and women wear."

Although the phenomenon of men's wear is everywhere, it is only determined by fashion trends and customer personality choices. It is not the adjustment they make according to the phenomenon of "women wear men's clothing".

Expert: fashion design complies with the trend of fashion. Liu Xiaogang, Vice Dean of fashion design school of Donghua University, thinks that since neutral fashion has been the main style of fashion industry since 90s of last century, many designers compete to design distinctive neutral dress.

"From the fabric of one of the 12 elements of clothing, men's fabrics should be heavy and stiff, while the fabric of women's clothing should be soft and smooth. But some men's fabrics now use fabrics made of women's clothing, which are softer and even brighter.

And from the color point of view, the color of men's wear has also become brighter.

Yellow, red and green colors originally used in women's clothing also moved to men's clothing.

In addition, from the tailoring, some men's wear has been cut off by arc cutting, which was originally applied to women's wear, making the waist line tighter and clothing more self-contained, and the elements that are applied to women's clothing such as stripes and stripes are now more applied to men's wear.

Liu Xiaogang also taught reporters the most simple way to distinguish men's and women's Shirts: buttons. Generally speaking, men's buttons are left and right.

And women wear the right side to the left. "If you see a woman's shirt button on the left side in the street, she must be wearing a woman's dress."

Liu Xiaogang joked to reporters.

Although the current neutral trend is so prevalent and the style of clothes is so diverse, Liu Xiaogang still believes that most manufacturers will not change their original design style because of this "neutral heat". "After all, it is only a small group of people who prefer neutral clothing or choose" women wear men's clothing ", but it is not the mainstream.

Each manufacturer has its own fixed market and consumer groups, and the appeal and style of each brand are different. If the manufacturer changes its design style in order to cater for a few people's preferences, it will have an impact on the original brand characteristics and market share.

Liu Xiaogang said.