2014 China Textile Industry Federation Vigorously Promotes Brand Building.

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< p > the past year is a crucial year for the garment industry.

The apparel industry has ushered in a new round of shuffling and pformation.

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< p > in order to better understand the development of brand enterprises everywhere, in February 24th, the spring research activities of the China Textile Industry Federation's brand work were officially launched.

This study mainly focuses on the research of textile a href= "http://www.91se91.com" > clothing > /a > Industrial Cluster in Zhejiang, Fujian and Guangdong. We hope to further clarify the work ideas of the Federation in 2014 so as to better promote the brand building of the industry.

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Su Baoyan, deputy director of the China Textile Industry Federation's brand work office, Su Baoyan, talked about some new challenges encountered by the Chinese apparel industry at the p a forum at href= http://www.91se91.com/news/index_p.asp.

For example, the introduction of the "eight Central regulations", many previous sales of gift cards and group buying based high-end clothing brand performance has been a great impact, and some business turnover fell even more than 50% over the same period.

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< p > at the same time, in the face of new changes in the market, the department store industry has gradually increased its brand adjustment.

According to Su Baoyan, the brand adjustment of high-end department stores is likely to reach about 50%.

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In order to better adapt to the changes in the consumer market, many Fujian clothing brands have gradually intensified their efforts to pform themselves, and strive to improve themselves from the perspective of differentiation. However, many enterprises have also encountered many problems in implementing brand differentiation strategy. P

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< p > although Fujian's commercial casual men's wear represented by seven wolves, Jin Ba and Li Lang has been developing well, the problem of brand homogenization has been plaguing Fujian men's clothing enterprises.

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At P, Zhao Yufeng, the chief href= of "a" http://sjfzxm.com/DESIGN/designer/index.a, said that the differentiation of market is ultimately the differentiation of commodities.

But for the current clothing enterprises, their basic materials such as fabrics, colors, patterns and so on are the same in each season, so many enterprises are very puzzled how to make differentiated products with limited materials.

"In fact, the confusion of these enterprises in product R & D is mainly due to their lack of connection to target consumers."

In Zhao Yufeng's view, to achieve effective docking between brand and consumer group, it is inseparable from the guidance of market consumption data.

But to achieve the collection of these big data, it is difficult for a single enterprise to realize, which requires the support of industry associations and related units.

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< p > for the famous sports brand Anta and the new women's wear brand outline, the main problem that puzzles its development is the expansion of shopping mall channels.

As the world famous sports brand, Anta, which has been purchased by Anta in the past few years, has achieved a high level of market recognition and brand sales. However, it is still very difficult for the brand to enter the high-end shopping mall channel such as Xinguang world and Guang Bai department store.

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< p > and in 2011, Xiamen's Shang Yu Clothing Co., Ltd., the biggest channel puzzle of the newly created women's clothing brand is that the brand awareness is not high. "When we expand our brand channels abroad, there is a lack of effective docking with all department stores.

At the same time, too many intermediate links in the process of docking with shopping malls have increased the burden of new brand channels.

Xiamen Shang Yu < a href= "http://sjfzxm.com/DESIGN/designer/index.a" > dress < /a > director Li Zhen said.

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< p > for this purpose, both of them hope to find an effective platform for direct docking with high-quality channel resources.

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< p > at the same time, seven wolves and del Hui all hope that the industry can break through in the supply chain and information construction.

At present, the supply chain information of clothing industry is relatively closed, and the information sharing is insufficient.

Therefore, when we need to introduce new suppliers, we will spend a lot of money to assess the risks when considering the risks, because it is difficult for other enterprises to share information about this supplier.

In this regard, seven wolves purchasing management leaders hope that the industry can set up supplier information sharing platform as soon as possible.

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