Quanzhou Shoes And Clothing Industry Merger And Reorganization Plan Route Offline Linkage

< p > < strong > financial help transformation < /strong > < /p >
< p > 2012, Quanzhou was approved by the State Council. It became the third national financial comprehensive reform pilot area after Wenzhou and the Pearl River Delta. It welcomed the biggest policy bonus of the transformation and upgrading of the real economy. In June of that year, Minsheng Bank was the first national financial institution specializing in stone industry, Minsheng Bank, stone finance enterprise, tribal Quanzhou, which is the only a href= "http://www.91se91.com/business/" enterprise outside Beijing except the Ministry of livelihood. < /p >
< p > stone supplier Fujian Xishi Limited by Share Ltd annual sales revenue exceeds 1 billion yuan. Wang Boyao, chairman of the company, said that in a transaction, suppliers and customers were worried about each other. Suppliers' concerns were "fear of customers' lack of money", while customers worried that suppliers could not deliver the goods in time and worried about the quality of products. "If the banks with information and credit advantages intervene to solve the information asymmetry between the two sides, the transaction will be easier to achieve and achieve triple win." < /p >
Xu Hongtu, President of Quanzhou branch of Minsheng Bank and President of stone business division, said that Minsheng Bank's Stone Business Division has been established for more than a year, and has achieved the perfect combination of Finance and industry through the innovative business mode, which has made a more positive contribution to the development of the real economy of stone enterprises. P < /p >
< p > October 24, 2013, the first marine industry financial center in Quanzhou was set up in Shishi to provide a green "a href=" http://www.91se91.com/business/ "/a" channel for marine industry customers, opening up a new chapter in financial services to boost the marine economy. < /p >
< p > < strong > Enterprise Merger and acquisition < /strong > < /p >
< p > M & A has always been the focus of the capital market, and it is also an important theme of the integration of business resources. As one of the earliest and most competitive and flourishing industries in China, shoes and garments have become the most competitive industries in the world. With the brand expanding and stabilizing the global market, the important means of merging and reorganizing this resource allocation have begun to flow. Of course, the footwear industry is the most advantageous traditional industry in Quanzhou. Quanzhou entrepreneurs are not just spectators. < /p >
Last year, Anta spent 254 million to buy the world. This is the largest acquisition of Quanzhou's a href= "http://www.91se91.com/business/" shoes and clothing industry /a > P. Of course, this is only a microcosm of the wave of mergers and acquisitions in Quanzhou. As early as 2009, nine Mu Wang (expanded location information) successfully acquired FUN, a leisure clothing brand. < /p >
Quanzhou enterprises, which have insisted on becoming bigger and stronger, have not been satisfied with the development of their doorsteps. They have stepped their footsteps overseas. The tide of brand takeoff has springing up, and local brands have gone to sea by boat to boost the internationalization of their brands. P Ding Shizhong, President of Anta, said: "before we bought the brand of Italy, we will have our share in the high-end market. In the future, Quanzhou brand will continue to cooperate with the international big brands to jointly develop." < /p >
Ding Shuibo, President of XTEP, has also made plans to acquire foreign brands, and the target brand of P may come from Europe. Having been a nine year old king of the domestic "pants king" for many years, he has begun to focus on European cooperation, while the Green group has brewed international brands with well-known children's clothing brands such as Germany and Spain. < /p >
< p > < strong > online and offline linkage < /strong > < /p >
< p > in the era of "no electricity supplier, no business", the electricity supplier is changing the business outlook profoundly. For those traditional brands with strong brand influence and sales network, the electricity supplier has provided a completely new business thinking and mode. It is becoming a trend to realize "a href=" http://www.91se91.com/business/ > online and offline "/a > channel integration. < /p >
During the "double eleven" period of 2013 P, many brand enterprises in Quanzhou tried the linkage of online and offline businesses for the first time. Nine Mu Wang launched 29 offline stores to participate in the "double eleven" activities of Tmall stores. The offline stores uniformly distribute the "two eleven" two-dimensional code coupons, while providing the experience area for consumers to try on. < /p >
Less than P, XTEP began to build the supply chain of online and offline integrated network as early as the year before last. Since last year, XTEP has released the online operation channels of its branches. In order to facilitate the management, headquarters will impose some restrictions on the branch, for example, the price of the new product can not be lower than 15% off. "In fact, it is to open up the background information system, draw up a reasonable profit sharing ratio for online and offline channels, and integrate e-commerce channels and offline channels." Xiao Lihua, vice president of XTEP (China) Co., Ltd. explained. < /p >
< p > in XTEP's view, in the next few years, the online and offline "a href=" http://www.91se91.com/business/ "fusion" /a will accelerate. The general trend will be the unification of online and offline prices. Therefore, we must finish the integration of online and offline channels as soon as possible. The key to all this is to "make the partners in the interest chain earn money, and make more money to solve this problem. All other problems are small problems". We help the offline companies to participate in the company's electricity supplier strategy, and we will grow the pie together, which is what XTEP is carrying out. < /p >