Online Apparel Customization "Rivalry" In Service And Experience Links

< p > two or three data can be customized, and the rework rate is controlled within 5%. There seems to be little difference between the customized enterprises in terms of technology.

But reporters have learned that in fact, consumers are more concerned about the style design and product quality. For this reason, Zhou Ting, President of the Institute of wealth quality, further analyzes that the quantifiable part of customization will not be significantly different in the future.

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< p > < strong > Service faction wins < /strong > < /p >.

< p > reporter: what changes will the Internet mode bring to the customized industry?

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< p > Huang Yuenan: compared with the traditional offline customization, the advantage of online customization is to facilitate the gathering of customized customers, provide customized services at any time and anywhere, and reduce operating costs. Therefore, I believe that online customization can extend customized services to consumers who have no consumption habits and promote customized lifestyle besides consumers who can customize their consumption habits.

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< p > Wu Jianke: for consumers, they do not need to go to the shop to tailor their clothes, customize < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > do not have to wait longer, the purchase cost and time cost are reduced, but for enterprises, the pformation of the mode of production and the way of sales is a test.

I expect that more and more production enterprises will turn to customization in the future, so the customization needs of consumers will be further enlarged. In a few years, we will talk about clothes, which are not brand names, but rather customized.

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< p > Yan: I think there is not much difference between online customization and offline customization, but the operation of online mode is a little faster.

The Internet is only a topic. The customization industry has not changed much, or the Internet has not brought revolutionary innovation to customization. At least, at present, no Internet customization enterprise can make scale.

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< p > reporter: domestic online customization is just beginning. Where is the differentiation competition of future customized enterprises?

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< p > He Guanbin: I think customization is just a way of providing products, or a way to highlight personality. Customers are looking at finished products, so the final competition of enterprises depends on the product itself, such as design, quality, category and so on.

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< p > Huang Yuenan: competitiveness is reflected in many aspects, such as online customization, saving inventory and opening stores, attracting customers by cost performance, and of course, from design and brand competition, depending on the strategy of the enterprise.

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< p > Wu Jianke: it depends on how high the production efficiency of the enterprise is and how high the quality and efficiency are.

At a high price, a garment can be done well, but the market is not big enough. If we lower the price and pull down the quality, we will not do too much.

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< p > Zhu Hui: quick response is very important to enterprises, and products need diversification, quality and service should also be promoted.

Especially in terms of service quality, we should have continuity and optimize internal management and supply chain management.

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< p > Zhou Ting: Custom quantifiable part, such as style, design, fabric, etc., will not be very obvious in the future. I think the real differentiation is in the non quantifiable part, namely service and experience link. This is the actual value added part of < a target= "_blank" href= "http:// www.91se91.com/" > dress < /a > Custom industry.

I believe that the future of customization is not product brand, but service brand. The customized development space of service cards will far exceed that of traditional product brands.

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< p > < strong > "life saving" tooling sheet < /strong > < /p >

< p > reporter: as a customized enterprise, how to grasp the business of B terminal and C terminal?

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< p > single kernel: Internet customization has been put forward for many years. No brand can stand out because the Internet long-distance sale is more suitable for increasing the volume and reducing the cost. The special customization of the C terminal involves more complex services and is not too mature from practice.

Group customization is a good idea. It is easier to scale, promote cost reduction and improve service efficiency, and is effective at this stage.

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< p > He Guanbin: Evo is mainly C terminal, B terminal is not the core business, you see excellent customized brand is not B end.

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< p > Wu Jianke: B end is the work clothes, many clothing enterprises are doing, and even no tooling orders can not live, but this needs the industry accumulation. Start-ups often do not have the channel relationship established by the old enterprises for many years, it is very difficult to enter the market.

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Huang Yuenan P: the high-end online custom brand has only been online for 4 years, but the cool gentry clothing of its parent company has been in the field of group customization for 18 years, and has accumulated a lot in the field of group customization, including the accumulation of customers.

This year, we will launch a website for mass customization, which can provide more online services for B customers, including B side online pactions.

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< p > Yan Sheng Sheng: if the Internet is customized, the B side will not necessarily be able to do it.

In fact, group customization requires a lot of manpower to go to the public relations business customers. These customers usually choose to cooperate with the customized enterprises with experienced, large-scale and quality assurance, without considering the cooperation with the Internet start-ups.

I think the business of B terminal is not a real Internet business.

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< p > Zhu Hui: B terminal has a market, and the rate of repeat purchase is higher than that of C, but it is not easy to grasp. Customer access channels and marketing modes are quite different. If there are industry resources, it can still be done well.

In addition, it is not recommended that B and C terminals should do so. There is no one that can do all two simultaneously.

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< p > < strong > mountain without king > /strong > /p >

< p > reporter: what are the short board of domestic online customization?

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< p > He Guanbin: first of all, the concept of consumers. The degree of acceptance of consumers needs time to develop.

Secondly, the customized online customer experience should be further improved so that customers can know the effect of custom customization on the Internet or mobile phones. These technical problems need to be solved step by step.

Another important point is the pformation of the supply chain, and how to respond quickly to the custom-made demands of customers. Besides the enterprises themselves, their suppliers should also change their thinking modes, and all links will have opportunities to cooperate with development.

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< p > Huang Yuenan: customization brings changes to the pattern of clothing production, but this is not a fast business.

How big the market for online customization is now is hard to ascertain. Everyone is thinking and observing.

In addition, the habit of customers is also a problem. They may be more accustomed to tailoring shop tailored, online customization is rather troublesome, to change this concept is not easy.

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In fact, China has strong clothing production capacity and raw materials supply market. Chinese people also like consumer customization services. China's e-commerce infrastructure is the strongest in the world. I think we should have the leading conditions in the aspect of garment customization. P

However, compared with the customized websites abroad, we still do not appear in the army.

I think we should learn the spirit and ideas of foreign countries in design and quality, make up for these deficiencies, and strive to get more benefits in terms of added value, so that they will occupy a larger proportion in clothing value.

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< p > single kernels: after making a good edition, the traditional customization is to be tried on for customers and then revised by the school edition. However, the difficulty of Internet remote customization is that it can not be published.

Unless businesses have shops all over the place, they may not be much higher or even higher than the cost of customizing offline lines.

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< p > Zhou Ting: I think there are several aspects that are relatively weak: first, product supply capability, including the combination of raw materials, design capabilities and production capacity; two, there are no so-called success stories in the manipulation of business models, and we all feel the stones across the river; secondly, there is a lack of customer resources, which limits the sales channels, and also limits the development of standardization and scale. Finally, there is a lack of market promotion ability and marketing level. Although customization can be slightly weakened in the product brand, it needs to be strengthened in the service brand, and how to sell a service brand, the general level of the industry is relatively low.

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< p > Wu Jianke: at present, there are no brands in the custom industry, and no enterprise can do very well.

When it comes to online customization, the first reaction of many consumers is how to customize, how to measure and how to do it. All kinds of concerns are obstacles.

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< p > besides, Taobao, Tmall, Jingdong and other electronic business platforms have not developed customized products. Many consumers do not know where to find online customization, but for enterprises, the cost of promoting their own customized websites is very high.

I think this is a bottleneck in the current development of the industry: customized manufacturing enterprises, consumers also have needs, the middle platform is missing.

In fact, to let consumers really accept customization requires a series of experience to spread and expand consumer groups, which will stimulate the pformation of garment production enterprises accordingly.

After all, enterprises have a cost to pform and customize. If consumers do not approve, enterprises will not be determined. With the promotion of platforms, the process of garment industry pformation will further accelerate.

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< p > < strong > storm mouth < /strong > /p >

< p > < strong > topic: which is better or better?

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< p > Jim brothers < /p >

< p > CEO Wu Jianke < /p >.

< p > "many garment enterprises can not live without tooling orders."

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< p > Evo CEO < /p >

< p > He Guanbin < /p >.

< p > "what you see as an excellent custom brand is not B end."

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< p > IDG partner < /p >

< p > Yan Sheng Sheng < /p >

< p > "I think B terminal business is not a real Internet business."

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< p > single chairman Information Chairman < /p >

< p > single kernel < /p >.

< p > "B end group customization is easier to scale and effective."

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< p > > managing director of the Michael capital, /p.

< p > "B terminal repeat purchase rate is higher than C end, but it is not easy to grasp."

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< p > brand men's wear CEO < /p >

< p > Huang Yue Nan < /p >.

< p > "customization brings changes to the pattern of clothing production, but it is not a quick business."

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< p > president of the Institute of wealth quality, Zhou Ting < /p >

< p > "we all cross the river by feeling the stones."

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